Martial arts school. Planning the activities of a martial arts school

* The calculations use average data for Russia

Martial arts have long been very popular in our country. Interest in them appeared in the 80-90s, when Western films dedicated to martial arts appeared on Russian screens.

People practice martial arts various reasons. Some people send their children to a martial arts school so that they can later stand up for themselves. Some people think that such activities are good physical training. Others turn their hobby into their main source of income.

With such a high demand for training services, it is not surprising that there is no shortage of offers. At least at first glance. In large and medium-sized cities there are a large number of autonomous sections, which are created, as a rule, on the basis of regular schools, to teach various types of martial arts. First of all, these are karate, judo, wushu, kung fu, aikido, taekwondo, kickboxing, jiu-jitsu. There are other, less common types of martial arts, for example, Slavic-Goritsky wrestling, Wing Chun, sambo, martial qigong, etc.

However, despite the large number of existing sports schools and sections, this niche in the market educational services, according to experts, is not yet filled enough. Especially if we're talking about about small towns. Therefore, before opening your own martial arts section, you need to carefully study the competition and demand for the services offered.

Two factors play a key role: the level of teaching and, therefore, the qualifications of the teacher, as well as the location of the school. As a rule, each section has at least two coaches who specialize in a certain type of martial arts. Major centers They try to cover several areas at once.

To create your own martial arts school, you must either be a master in your field or find professional teachers. In the latter case, pay maximum attention to the selection of a specialist, since the success of your business directly depends on him. It is not necessary for a coach to be an international master of sports. The level of a teacher is best determined not by his victories, but by the achievements of his students. Undoubtedly, good specialist deserves decent pay for his work. When drawing up a business plan, immediately take into account the cost of the coach’s salary for at least the first six months of the section’s existence.

After you find professional teacher, you might think about searching suitable premises where the classes will be held. Its area depends, first of all, on the planned number of people in the group. The best option to open small sports section– rent a gym at a nearby school. The advantages of this option: low cost hourly rental, large premises, availability of all or part of the necessary equipment, convenient location for residents of the area (parents try to choose a section closer to home for their children).

Ready ideas for your business

Equipment you will need are mats and sports equipment. Often, a large part of the workout is general physical training, especially if you plan to train with children. When a master recruits groups of children from 4-6 years old, classes with them are conducted, as a rule, for general health improvement and strengthening of physical fitness with some elements martial art– stretching exercises, defensive movements and stances.

Your students will purchase additional equipment themselves. Many sections offer intermediary services, purchasing for their students special clothes for training, protection and necessary equipment and selling them at their own markup.

Please note: if you are opening a real specialized school of a certain type of martial arts, and not just a sports section, you need to be a member of the martial arts association. In addition, you will have to adopt special regulations and charters, in accordance with which you will conduct your activities. If you register as an individual entrepreneur, there is no need to prepare these documents.

After you find trainers, agree to rent a hall and purchase necessary equipment, your work does not end. The first groups of students need to be recruited into the new sports section. For a small section with minimal start-up capital, located in a residential area of ​​the city, targeted distribution of advertising leaflets works effectively. Depending on the circulation, format and complexity of the layout, the cost of printing such leaflets ranges from 1.5-2 rubles/piece.

The simplest version of business card flyers with contact information can be made on colored paper at home using a printer. You can distribute them throughout the area either yourself, or by turning to advertising agencies or distributors of free advertising publications for help. The services of an intermediary will cost at least 3-5 rubles per leaflet.

Don't forget to post a notice about the existence of a new martial arts section at the school where you rent premises. As a rule, most children's and teenage groups consist of students from nearby educational institutions.

Ready ideas for your business

Size required starting capital depends on the size of your martial arts section or school, the number of teachers, and the advertising and promotion methods you intend to use to attract clients. The minimum amount is from 30 thousand rubles on the basis that you will register as individual entrepreneur and personally teach children, teens and adults in a rented gym. The cost of training ranges from 150-200 rubles per hour or from 1000 rubles per month for the regions.

In the capital these numbers are much higher. As a rule, even in the smallest section, there are at least two groups (depending on age) of 10 people each. Classes are held 2-3 times a week for an hour for each group. An additional source of income is the sale of clothing and sports equipment.

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Project Summary

The goal of the project is to open a specialized boxing center in a city with a population of more than 500 thousand people to provide sports and recreation services and make a profit. The business idea is to create and operate a commercial boxing club, aimed at all groups of the population of any age, starting from 5 years. The format of the establishment will refer to the so-called “white collar boxing” (boxing for white collar workers), which implies the adaptation of professional boxing for ordinary people and affordability. The club's services will include group and individual boxing and kickboxing classes, ranging from one-time training to annual membership sales.

Investments in opening the club will amount to RUB 3,620,000. Source - own cash. The payback period of the project is 16 months.

Key financial indicators of the project

Discount rate, %
Net profit of the project*, rub.
Return on sales, %
Payback period (PP), months.
Profitability Index (PI)%

* - with a club attendance of 200-300 people per month and an average bill of 3,600 rubles

Description of the industry and company

IN last years boxing is increasingly adapting to mass demand and opening its doors to non-professionals. The popularity of boxing clubs for middle-level citizens is increasing, as evidenced by the opening of more and more clubs and boxing centers in major cities of the country. It is believed that white collar boxing originated in the 80s in New York, where tournaments for office workers, seeking emotional release in the ring. White collar boxing became so popular that in 2001 the International White Collar Boxing Association (IWCBA) was formed to set clear rules and oversee the competition. Today there are more than 1,500 clubs around the world where anyone can try themselves as a boxer, regardless of their age and status. Unlike professional clubs, the purpose of such centers is to provide a platform for boxing as an alternative to fitness. A person who attends classes keeps himself in good physical fitness, increases stress resistance and makes it easier to bear all the hardships of life.

The goal of this project is to open a specialized boxing center in a city with a population of more than 500 thousand people to provide sports and fitness services to the population and make a profit. The business idea is to create and operate a commercial boxing club, aimed at all groups of the population of any age, starting from 5 years. The format of the establishment will refer to the so-called “white collar boxing” (boxing for white collar workers), which implies the adaptation of professional boxing for ordinary people and affordability.

The boxing club will be located in the central area of ​​the city, close to major business centers and educational institutions. The club will operate daily: from 8:00 to 22:00 Mon-Fri. and from 9:00 to 21:00 on Sat. - Sun. total area club will be 250 sq. meters.

Boxing classes will be conducted by professional trainers with athletic achievements and sports categories(KMS, MS). The business owner will act as the manager of the club; part of the management and administration responsibilities will be transferred to a full-time administrator. Employees whose work is not related to making a profit (accountant, cleaner) will work for hire.

The organizational and legal form of activity will be an individual entrepreneur. OKVED code suitable for this business is 93.12 Services provided by sports clubs. The simplified taxation system (USN 6%) will be selected for taxation forms.

Description of services

The boxing club's services will include group and individual boxing and kickboxing classes, ranging from one-time training sessions to annual membership sales. Functional training, boxing and kickboxing training will be conducted under the guidance of experienced trainers. The approximate price list is presented in Table. 1. To ensure an advantage over competitors, emphasis will be placed on the professionalism of the coaching staff, quality of service, and affordability of services.

Table 1. List of services

Name	Description	Price rub.
Group adult training (16+)
Subscription for 3 months
Subscription for 6 months
12 month subscription
Package for 8 workouts
Package for 12 trainings
Group children's training (5-15)
Subscription for 3 months	Subscription for 3 months of group training
Subscription for 6 months	Subscription for 6 months of group training
12 month subscription	Subscription for 12 months of group training
Package for 8 workouts	Attendance at 8 group training sessions (1 month)
Package for 12 trainings	Attendance at 12 group training sessions (1.5 months)
Personal training
1 workout	1 individual training
10 workouts	10 individual trainings (2 months)
Other services
Visit to a boxing gym	Visit to a boxing gym (1 month)
One-time training	One-time training

No special permits or licenses are required to provide such services. The activities of the establishment will need to be coordinated with Rospotrebnadzor and Rospozhnadzor.

Sales and Marketing

The target audience of boxing will be city residents with an average level of income of various categories of the population. During the classes, groups will be formed different ages, including children's groups (5-9 years old, 9-15 years old) and groups for adults. If an appropriate specialist is available, it is planned to create a separate group for girls and women. At the pre-opening stage, work will be carried out to attract customers through social networks and pre-sell subscriptions. On the first day of work there will be a day open doors with master classes and drawings for certificates for free visits to the club for a certain period.

The main channel for attracting new club members will be the Internet. Wanting to sign up for an exercise class is not like impulsively buying clothes or food. The potential client has an idea of ​​what he wants and strives to find out in more detail information about the sports sections that interest him on the Internet, and compare prices of several clubs. Therefore, information about the services of the boxing center, prices, trainers and contact details will be posted on the website. According to the Yandex.Wordstat service, the request for “boxing section” is made monthly from 12,000 to 26,000 times, while there are much more similar requests (approximately 50-60 thousand). The leaders in the number of requests are Moscow and St. Petersburg (3205 and 1245 requests for “boxing section” as of April 2016), followed by Nizhny Novgorod, Yekaterinburg, Rostov-on-Don, Novosibirsk, Krasnodar, Voronezh, Samara and Kazan (170-338 requests). Taking into account related requests, indicators increase by 2-3 times. At the same time, the most people who want to sign up for boxing are recorded from August to October after the end of the summer holiday season. In the fall, there is a peak in sales of fitness club memberships, so it is most advisable to open a club in August-September.

The main methods that will be used when promoting on the market will be:

• contextual advertising in search engines;
• maintaining groups/accounts in in social networks;
• outdoor advertising (signboard);
• advertising in the media (at the opening stage);
• handout advertising (business cards, flyers).

In the course of its activities, the club’s management will proceed from the principles of expanding the services provided, increasing the number of regular club members, as well as improving the quality of service. To implement the first task, a search will be made for new partners of the club, including large employers interested in purchasing season tickets in bulk. To implement the second, special seminars, master classes and other events will be held for staff under the guidance of invited specialists. The club's management will help create a trusting family atmosphere with customer-oriented service in the establishment. Attention will be paid to all the details of the work, starting from maintaining general discipline employees and creating a loyalty system, ending individual approach to each client (taking into account the client’s characteristics and inclinations when conducting training, calling by name, etc.).

Production plan

The location of the club will be the central area of ​​the city with a large number of office and retail buildings ( business center). The club will operate daily. Working hours: Monday to Friday - 08:00-22:00, weekends and holidays- from 09:00 to 21:00.

The club will be located on a rented area of ​​250 sq. meters. The boxing club will have two gyms for competitions and training, an administration, a locker room, a wardrobe area and a bathroom with shower. Renovation of the premises will require 1.8 million rubles, equipment - 1.2 million rubles. Among other things, the room will need to be equipped with a ventilation system. More detailed equipment costs can be seen in Table. 2.

Table 2. Equipment costs

Name	price, rub.	Quantity, pcs.	Price rub.
Supply and exhaust ventilation system
Boxing ring
Exercise equipment
Training equipment (bags, bags, etc.)
Office equipment, computers
Furniture for administration and reception
Plumbing	35 000	1
Locker room equipment
Total:			1 200 000

The entrepreneur will assume the responsibilities of the club manager. Also, at the initial stage, 5 staff units will be required, including an administrator and four trainers (payroll, see Table 3). Accounting, security and cleaning services will be transferred to third parties for a negotiated payment. If competitions are organized on the basis of a club, additional employees may be hired.

Table 3. Staffing and wage fund

Job title	Number, persons	Payroll, rub.
Administrator
Boxing trainer
Kickboxing trainer
Total:
Deductions:
Total with deductions:

The boxing club's main income will come from the sale of subscriptions, with additional income coming from payments for one-time visits and individual lessons. Provided that on average one client will pay about 3,600 rubles for services. per month, then if there are 200 regular customers the club's net profit will be 227,000 rubles. with revenue of 720,000 rubles. This mark is planned to be achieved at the initial stage (1-4 months). At the same time, the number of permanent clubs can subsequently be increased to 300 people, which will allow one to count on a profit of up to 550 thousand rubles. The club's expenses will include: rent - 200 thousand rubles, payroll with deductions - 195 thousand rubles, advertising - up to 45 thousand rubles, other expenses (utilities, accounting, cleaning, etc.) - 23 thousand rubles.

Organizational plan

Responsibilities for the management of the club will be assumed by an individual entrepreneur, who, together with another administrator subordinate to him, will form the administrative unit. The activities of the administration will include the decision of all organizational issues, document flow, personnel management, work scheduling, marketing promotion and development of social networks, search for new partners, negotiations with the landlord, permission conflict situations with clients. The production link will be boxing trainers who conduct group and individual training.

Financial plan

The starting investment in the project will be 3,620,000 rubles. Investment cost items are given in Table. 4.

Table 4. Investment costs

Cost item	Amount, rub.
Room renovation
Equipment purchase
Website creation
Working capital
Total:	3 620 000

Financial indicators of the project in terms of revenue, cash flow, costs, tax deductions and net profit are given in Appendix 1. The conditions adopted in the calculations were: average bill for services - 3,600 rubles. achieving a sales volume of 720,000 rubles. for 4 months of operation (200 clients), annual growth in the number of regular clients for 5 years (up to 300 per month).

Project effectiveness assessment

The calculations made allow us to say that the project to organize a boxing club is a profitable business that can pay for itself within a short time (see Table 5). At the same time, the load indicators adopted in the calculations are approximate and can be significantly increased during competent work to attract more clients preparatory stage, which will have a positive impact on performance. In conditions of weak competition, prices for services can change both downward and upward without significant consequences on the level of demand.

Table 5. Project performance indicators

Index	Meaning
Discount rate, %
Net present value (NPV), rub.
Net profit of the project*, rub.
Return on sales, %
Payback period (PP), months.
Discounted payback period (DPP), months.
Profitability Index (PI)%

* - with a club attendance of 200-300 people per month and an average bill of 3,600 rubles.

Risks and guarantees

A description of the key project risks and protective measures are presented in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

Risk	Probability of occurrence	Severity of consequences	Measures on prevention
Difficulties with recruitment			Posting information about vacancies on several sites, offering favorable working conditions
Growing number of competitors/leaving clientele			Development of loyalty systems, customer-oriented service, revision of the price offer, hiring highly qualified personnel
A sharp drop in the solvency of the population			Cost reduction, development of loyalty programs, review of pricing policy
Emergency, cataclysm			Usage fire alarm system, insurance
Seasonal drop in demand for services			Providing discounts, selling annual passes, creating a financial safety net

Applications

Production plan and main financial indicators of the project in a five-year perspective

As for the equipment, visitors will judge the status of your establishment by its quality and design. The range of equipment depends directly on what sports you are going to teach your clients. For example, to organize a martial arts section you will need special carpets, mats, exercise equipment, uneven bars, and horizontal bars. Have you decided to open a basketball section? You need to take care of balls, sports uniforms, and arranging the hall with rings in advance. To play badminton you will need a net, rackets and shuttlecocks. If you only want to have modern models simulators, then when drawing up, for example, a business plan for a martial arts hall, you must provide for additional costs in the start-up capital, since modern “health machines” are quite expensive.

How to open a martial arts club from scratch

During rush hour, you simply cannot get to the club and your clients can stand in traffic jams for hours without ever reaching you. Opt for a residential area of ​​the city where there is no such establishment yet. This tactical move will allow you to save on advertising and also guarantee a constant influx of customers.

And since now almost everyone has their own personal vehicle, equip a car park, albeit not a large one, this can be an additional advantage to choosing your particular section. Staff of workers Even at the stage of drawing up a business plan, you must clearly understand what services you want to provide to the population, since this will determine what kind of personnel you will have to look for. A good and lasting business cannot be built without the well-coordinated work of employees.

Opening a martial arts club: business idea

Naturally, clients should easily reach it by public transport. Of course, not everyone can afford to rent a room in the city center. It is optimal to choose the location of your sports section in one of the residential areas.
This will provide you with a regular influx of clients. At the same time, choose places where there is convenient parking so that your club members can park their car in the right place. Employees At the next stage, you must resolve the issue of staffing, since without qualified trainers, administrators, consultants and massage therapists, it is unlikely that you will be able to organize a business competently. Do not forget that every month you will have to pay for their work.
Advertising To ensure that as many people as possible know about your section, you need to systematically advertise own business. Let's advertise in newspapers, on the radio, put up flyers on the streets.

How to open a martial arts sports section

Equipping the establishment As experts say, the founder of the project should have a good understanding of the specifics of the business, when the chosen direction is sports. A business of this kind requires knowledge of the nuances of choosing equipment and various necessary equipment. After all, a person who is not familiar with such technology is unlikely to be able to properly equip the hall.

Therefore, when this topic is not close to you, ask an experienced trainer for advice. To open a full-fledged sports club, you will need to invest a fairly substantial amount in purchasing equipment. As a rule, when planning to open a section, the owner must take care of the presence of mats, benches, and mirrors in the hall. In addition, you will need specialized equipment for the chosen sport and several sets of protective equipment.

Moreover, you need to remember about the convenience of customers and provide for maximum comfortable conditions changing rooms and showers.

Be careful!

Another principle by which the premises are selected is who the martial arts school will be designed for; if it is for the elite with a large subscription fee, then the premises must correspond to the contingent. And also located in the city center. But if the establishment is designed for middle class, then you need to choose a more modest room. Where should you start? If you have decided that you are ready for a new business and opening a martial arts section is a dream for you, but you have absolutely no information on how to do this and where to start? Our article will help you understand all the intricacies of this business.

The first thing to start with is to choose right place and room area. The room should be spacious so that there is enough space for all the necessary rooms.

How to open a sports club from scratch

You can stop there, or you can rent a room with an area of ​​200 m2 or more, make expensive repairs, purchase expensive equipment, find 5 or more assistants from outside or among your students, raise the lesson fee by one and a half times, install an administrator so that the assistants do not pocket revenue and be called a martial arts club. The advantages are obvious, the main one being the ability to conduct classes in parallel and, accordingly, receive income from more man-hours. The salary for trainers is at least 20,000 rubles per month, the salary for the administrator is at least 35,000 rubles per month.

What. A lot of? But no one will be tempted to pocket the contributions, because everyone will value such high paying job! A martial arts club with 5 coaches with an average workload of 6 hours a day will bring its owner about 600,000 rubles a month.

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Attention

This type of starting a business is suitable not only for entrepreneurs who are adepts exotic species martial arts, but also for traditional ones - karate, aikido, etc. The second stage is the martial arts section. When you have saved up 200,000 rubles, you can rent a room of 80 m2. in a residential area large city or in small town with a population of no more than 250,000 people, you will pay about 60,000 rubles for rent. Then you can equip the premises at your own expense, or you can educate the owners’ children for free construction companies or those who have the authority to make decisions and save 50% or more on repairs and equipment purchases.

A few weeks before the move, start informing your pupil about the future move. If the new premises are located no more than 10 minutes’ walk from the old one, you will not lose a single student.

Sports section business plan

As for the whole complex, a year of operation of this institution will cost 4,000,000 rubles. True, the turnover from conducting business will have significant differences. The annual revenue of the section will not exceed 2,100,000 rubles, and that of the club will be about 5,800,000 rubles.
It turns out that the profit from organizing a sports section will be equal to 600,000 rubles, which will make it possible to recoup the business in about a year. Earnings from the opening of the sports complex will be about 1,800,000 rubles. and will return the investment in the project in a year and a half. As you can see, both formats will turn out to be a very promising start to your business.
Therefore, it is appropriate for an entrepreneur who decides to conduct business in this direction to first try to launch a project with a sports section, and gradually develop, raise the level of the institution to a full-fledged club.
Let's think about the staff When speaking about how to organize a sports section, you should clarify the minimum list of vacancies that will need to be opened. So, a small studio should have at least two instructors and an administrator. For the formation of the fund wages here you need to provide about 65,000 rubles. In order to save money, the owner will have to deal with ongoing accounting of financial and organizational issues. When we talk about a full-fledged sports complex, we need to consider the following list of employees:

• manager (2) – 21,000;
• trainer (6) – 19 5000;
• massage therapist (2) – 17,500;
• technical personnel (electrician, cleaner, watchman) – 40,000.

Even to create a small sports section you will need at least two coaches and an administrator. As you can see, in this situation the cost of paying salaries will be 194,000 rubles.

How to open a martial arts sports club from scratch

Moscow) - Top management (management) - Management (development department) - Management (sales department) - Management (advertising and PR department) - Creative department (creative team) - Legal department and accounting - Global advertising and PR (brand promotion , development) + with the promotion of the Managing Partner in local media / TV - Organization of rating tournaments in Boxing and MMA ABOUT I N O S T I S T O R O N BRANCH MANAGEMENT (Managing Partner) BUSINESS CONSULTING (Management company) - Work with staff - Interaction with clients - Interaction with partners - Control over the quality of service - Participation in PR events (including media / TV) - Assistance in the process of CREATING A BUSINESS #1 - Assistance in the process of DOING BUSINESS #2 information disclosure, see below What includes BUSINESS CONSULTING? I.

Due to increasing popularity healthy image In life, entrepreneurs are increasingly thinking about how to open a sports section. But, despite the apparent simplicity of organizing the matter, the issue has many features and pitfalls.

Required condition

The first question that arises when organizing this business is what direction should be covered? Any sports section teaches a specific sport. There are about 200 official sports alone. Sports activities are usually divided into Olympic and non-Olympic sports. But there are many other classifications. For example, Olympic classification:

• cyclic (swimming, skiing, speed skating, cycling, various running, rowing and others);
• speed-strength (sprinting, throwing, etc.);
• complex coordination (rhythmic and artistic gymnastics, figure skating, diving, etc.).
• martial arts (wrestling, boxing, martial arts);
• sports games (volleyball, hockey, football, etc.).
• all-around

To open a sports business, you need to be well versed in your chosen sport, even if you don’t plan to train personally. It is advisable to have some experience in training in order to understand the peculiarities of the coaching process of the chosen sport.

Business registration

There are also many options for registering a case. First of all, you need to decide whether you will work as a separate and independent club, or become part of a sport federation. Each of these options has its own advantages, so it all depends on what goals you put at the forefront - opening your own business and generating income or promoting a sport and sending students to competitions.

If you decide to work separately, include the registration of an individual entrepreneur or LLC in your business plan. Only then will you be able to legally take money for training. It is better to check with a lawyer who will give advice based on the regional specifics of the legislation. Which organizational and legal form to choose and which taxation regime to choose? All the same, the subsequent work of the sports section will require his services, since its activities have an increased risk of injury to students.

If you plan to work with a federation or become part of a youth sports school, you can choose a non-profit partnership or register as a non-profit public organization. Then you get tax benefits from the state.

Accordingly, if when conducting business independently you need to register with the tax authorities, then when working under the federation or youth sports school, you need to register with the local justice authorities. The registration period may be limited to five days if you are registering as an individual entrepreneur. If public or other non-profit organization- about a month.

Location

The choice of section location must be approached carefully. No one will travel across the city to take classes with you, unless you have a reputable trainer working for you, and it is a great success to study with him. Therefore, the business plan should include searching for premises in an area with convenient transport links and parking. But it is not at all necessary to open a section in the city center, where high price rent. It is much more logical to open a section in a residential area. There will be a lot here potential clients. In addition, low rent will help set reasonable prices for your services.

The area of ​​the premises depends on the flow of students your business plan envisages. If you are renting or purchasing separate room, it needs to be re-equipped, adhering to the standards fire safety, as well as sanitary and epidemiological rules and regulations SanPiN 2.4.4.1251-03.

Therefore, it is much easier to rent a gym at a school. This room is quite spacious, meets all the requirements, and has some necessary equipment. In addition, it will be more convenient for parents to take their children to the section directly at school than to another building.

But if you want to get a profitable business, you need to focus not only on children, but also on adult trainees. But then the school gym is not very suitable for training.

Equipment

As a rule, the equipment for the section consists of mats and sports equipment. If the main stream of trainees are children, then this can be limited. Usually for them, training consists of general physical training, stretching exercises and a small part of special exercises for a particular sport.

For older trainees, purchasing should be included in the business plan special equipment. Which one depends on specific type sports and training features. In addition, you need to include the purchase of equipment in your business plan. Most of it relates to individual means Therefore, each student is required to purchase his own equipment. But some amount of it should be in the gym in case someone has forgotten something, or the student is just trying out this sport.

The sale of equipment can be included in the section’s income plan, since this can be used to earn additional income.

Employees

The staffing plan must include at least a set of qualified trainers. If you organize a section as a business project, you will also need an administrator and a massage therapist. Their remuneration depends on the level of the club, the qualifications of specialists and other nuances.

Advertising

Sports sections need to be constantly advertised. If you have a small club, you should limit your advertising to your area. Suitable for distributing flyers across mailboxes, distributing leaflets, organizing communication with parents in schools. But the greatest return comes from advertising on social networks and on Internet bulletin boards. A good and common advertising ploy is the free first training session.

Items of expenses and income

How much to invest in opening a section depends on many factors. But the average cost parameters look like this:

• 60 thousand rubles. – rent of premises;
• 400 thousand rubles. – renovation of premises and purchase of equipment;
• 200 thousand rubles. – wages for 10 employees;
• 100 thousand rubles. – advertising;
• 100 thousand rubles. - additional expenses.

In total, approximately 860 thousand rubles will be needed to open a section.

The income portion will come from regular and temporary clients. Regulars are those who immediately buy a subscription for a month or more. A monthly subscription costs on average 1,500 rubles. To organize a more or less decent income, you need to have about 100 such clients per month. Temporary – those who come several times a month and pay for one-time classes in the amount of approximately 150 rubles. one visit. In total, you can have about 200 thousand rubles per month. In the best of circumstances, a business can pay for itself in six months.

Attachments: from 2,600,000 rubles

Payback: from 12 months

Parents often want to send their child to sports. Disputes between mom and dad about which section to go to continue: the father wants the child to take up boxing, and the mother wants more safe look sports. Not only children are sent to boxing; teenagers themselves want to learn how to stand up for themselves, for their girlfriend. Adult men engage in this sport to learn and test themselves. After all, fighting and fights are an entire art. Here both psychology and technology play an important role. Due to high demand, you can look at this niche from a different perspective. Perhaps you should open a boxing club in your city?

Business concept

Boxing is like ballet, only there is no music, no choreography and the dancers punch each other.

Boxing is common among middle-level citizens; this fact should be taken into account when opening a club. The price tag should not be high, and given the affordable cost of services, we expect a large flow of people. In a small town it will not be possible to achieve such indicators. We can safely say that this business idea is suitable for a city with a population of more than half a million people; with a smaller level, it is not recommended to look and explore this niche; there is a risk of not recouping the costs and working at a loss.

Where will the money be made? You will provide paid individual and group sessions to clients. The cost of individual ones will accordingly be higher. The training will be conducted by professionals in their field – candidates for master of sports, master of sports. Only these people can teach a beginner something worthwhile. It is on this point that the whole commercial activity boxing club.

What will be required for implementation?

Entering this business requires quite a large investment; if you do not have a large sum, then look for investors. To attract funds from outside, you need to write a business plan and conduct market research in your city. There are clubs aimed at amateur audiences, while others see professional athletes as their clients.

To open a boxing club, you need a large room equipped specifically for sports. There are few of these in our country, and even more difficult to find in small towns. Therefore, finding a place to found a club may take for a long time. The gym should be equipped with an area with bags, a ring, an area with exercise equipment, a locker room, showers and administrative premises for club employees. The main thing is that the area is large; people will not go to an establishment where there will be queues for punching bags, exercise machines, and showers. This needs to be thought out in advance.

Step-by-step launch instructions

1. At the very first stage it is required obtain LLC registration, because the club’s activities are commercial. If your institution will perform the function of education for children (teaching activities), a license may be required.
2. Room. Very often boxing clubs are non-profit; this is done by public health organizations. We are not considering building an entire complex. You need to look for gyms that are for sale. They must have several zones described above. Boxing clubs are based on personal premises, and not rented, since this business is planned for a long time. After acquiring the hall, it is necessary to start repairing and decorating the appearance.
3. Purchase of equipment. All equipment can be divided into 3 groups:

• specialized equipment for boxing: ring, punching bags, protection, gloves, etc. In this case, it is recommended to purchase new things in bulk. You can try to get a discount on a large order from sports networks;
• application equipment. This includes exercise equipment, barbells, and weights. Boxing has a direct connection with strength training, this requires exercise equipment. New ones will be quite expensive, so it makes sense to look for used ones, many GYM's sell their equipment before closing. Here you should bargain;
• household equipment. Chairs, tables, computers, benches in the hall, medicines if necessary first medical care etc. Everything on this list is purchased individually, at retail price.

1. Personnel search. As we have already said, we need coaches with skills and their own training system. You can find them quickly by posting an ad on the Internet. But besides them, you should find a doctor who will monitor the safety of athletes. You will also need to hire an administrator who will keep records of subscriptions, training payments, etc. This stage shouldn't take much time.
2. Pricing and marketing. The price of services depends on the average salary of citizens of your city. It is worth providing clients with the opportunity to purchase both one-time training sessions and subscriptions for a month, 3 months, six months, a year. Each of them must bring benefits to the client. You can resort to a bonus system for long-term cooperation. Think through your marketing down to the smallest detail, consider different ways to attract customers. There must be a website and groups on social networks. Advertising can be placed on the Internet, look for targeted traffic (boys, men from 18 to 45 years old only in your city). Posters, signs around the city, flyers are all great ways to advertise.

Financial calculations

Start-up capital

The table of starting investments looks something like this:

It turns out that to open a boxing club in a city with a population of 500,000 or more people, a minimum expenditure of approximately 2,650,000 rubles is required.

Monthly expenses

Every month you will need to spend money on:

• salaries for employees and coaches - from 150 thousand rubles;
• hall maintenance (electricity, utilities) – 20 thousand rubles;
• taxes - 15 thousand rubles;
• purchase of damaged equipment - 5,000 rubles;
• possible unexpected expenses - 5,000 rubles.

The total monthly costs are approximately 200,000 rubles.

How much can you earn?

The first couple of months, most likely, you will work at a loss, because during this period information about the club is disseminated throughout the city and clients are recruited. With a monthly subscription costing 3,500 rubles, consistently 250-300 people will want to purchase it. But this figure can be achieved no earlier than after six months of hard work. On average, a boxing club can bring in 850,000 rubles in revenue per month, of which net profit will be approximately 600-650 thousand rubles.

Therefore, we can conclude that it is possible to recoup the initial investment within 12 months after opening.

Risks and cons

This business idea is not without risks, because competition is growing. Moreover, the competition is very dangerous, your rivals are opening clubs with good equipment, professional coaches, and the emphasis is on the quality of service. There is no need to lag behind this. To survive in such a market, it is necessary to come up with promotions, discounts, and hold tournaments and competitions. By focusing on marketing, you will ensure continued growth.

There is a risk of not finding good trainers. Agree, not every city can hire a master of sports in boxing. In this case, you can find a trainer outside the city or use those who are nearby (1-2 ranks).

Bottom line

If you decide to start in the boxing field, then be prepared for a large number nuances. Sports is a complex area, there is a lot of investment, a long but sure payback. You will have to become patient initial stages Something may not work out, but that’s why you decided to join the boxing club, to take the blows with confidence. Having gone through all the obstacles, you will ascend to the pedestal and become a leader in your city in promoting boxing. Everyone will only thank you, but only if everything is done with soul!