Timex history. History of Timex and the Waterbury Anniversary Collection. Sports and quartz watches

The history of TIMEX, the #1 watch brand in the United States, began in 1857 with the Waterbury Clock Company, which was founded in Waterbury, Connecticut, also called the “Switzerland of America.” The watches that the company produced were inexpensive, reliable, mass-produced, and quickly became serious competitors to foreign manufacturers. At the beginning of the twentieth century, Waterbury Clock released the legendary Yankee One Dollar pocket. Twenty years later, more than 40 million copies of this model were sold, about which it was said that “it made the dollar famous.” Yankee was worn by everyone: from Mark Twain to a miner, from an office clerk on Wall Street to a provincial farmer, because their price corresponded to the name every cent. Then, during World War II, the TIMEX brand was one of the first to start producing wristwatches. By the end of the 1950s, every third watch purchased in the United States was made by TIMEX.

Now TIMEX GROUP is one of the five largest watch manufacturers in the world. It is an independent company with an extensive portfolio of brands, employs more than 5,000 people worldwide, operates in 20 countries and sells watches in more than 60 countries. In 2004, Timex celebrated its 150th anniversary with sales of over 1,000,000,000 watches.

The TIMEX model range is very diverse and consists of both classic and sports models. The brand's assortment is divided into 6 main collections, in which everyone can find a watch to suit their taste and budget.

INTELLIGENT QUARTZ is the brand’s image line, which includes high-tech watches and is rightfully considered the most intelligent collection of the brand. It presents models with a large number of complications and additional functions. IQ watches use 8 different mechanisms that are constantly being improved. It is in this collection that the brand brings its most daring ideas to life. In addition, thanks to the unusual design, the watches from this collection are a bright, stylish, memorable accessory.

TREND – models with a fashion accent. In this collection, pay attention to the original models in retro style with a rectangular case on metal bracelets.

CLASSIC – classic models, male and female, that will always be relevant and will not go out of fashion.

EXPEDITION – watches from this collection are created for lovers of extreme travel and adventure. High-tech, equipped with proprietary Indiglo lighting, they will help you conquer still unexplored peaks.

The TIMEX IRONMAN collection has been trusted by the world's most demanding athletes for over 25 years. This watch combines cutting-edge technology and impressive design.

In 1986, TIMEX revolutionized the performance sports watch that became a must-have accessory for every athlete. TIMEX IRONMAN watches are designed to make your training more effective and help you achieve high results.

MARATHON is a watch for those who cannot imagine their life without sports. They are equipped with all the necessary functions for effective training: stopwatch, chronograph, timer, and at the same time they are the most affordable line of the brand

TIMEX watches are presented in the mass market segment. The highest quality materials and advanced technologies are used in production, including the unique proprietary INDIGLO fluorescent backlight in more than 85% of the entire range of watches.

If you ask an American about the most popular domestic brand of wristwatches, you will hear in response: “Timex of course.”

The TIMEX company, originally "Waterbury Clock Co", tried to make its products, watches, the most widespread, inexpensive, reliable and popular, launching them into assembly line production more than a century ago! TIMEX designs, creates and installs only Timex movements in all watches it produces. Today, among global watch manufactories, Timex ranks fifth in popularity in the world.

So, individual components of Timex watches are developed and created in different countries around the world.

• USA (Little Rock) And Norwalk, Connecticut,- produce housing Timex watches

• Germany (Pforzheim), - designs unique parts of Timex watch mechanisms

• France (Besançon), - issues components TIMEX watch movements

• Philippines (Cebu), - collect from component parts ready-made Timex watches. This is the newest and most modern plant with a production capacity of ~175 thousand pairs hours/day.

• Milan, London and Hong Kong- develop and improve creative watch design Timex

• India, (Baddi), - a separate comprehensive direction for TIMEX watches in the Asian region.

If you ask an independent expert to name brands of truly practical, sporty watches, we bet you'll hear the name Timex. An expert will certainly note the low cost and extreme functionality of these watches as their undoubted advantage.

For many years now, Timex has never tired of surprising the public with new functional inventions that turn out to be truly useful in everyday life: a watch with organizer capabilities, a watch with Indiglo night light, and, finally, a mechanism that is universal in its functionality.

Timex is the No. 1 watch in America, even President Bush himself wears them, and this despite the fact that Timex never consciously strived for the luxury segment, but tried exclusively to produce ultra-reliable, extremely useful and affordable watches.

Timex is the younger brother of the famous American company Ingersoll, which once became famous thanks to the One-Dollar-Watch - a reliable and high-quality watch costing only one dollar; the watch “went among the people” and even received the nickname Yankee, since, perhaps, every American owned it.

Later, the Timex factory arose at the Ingersoll production base and eventually grew into a separate brand. From then until today, Timex has never ceased to delight and surprise its customers, offering them the most incredible developments: thus, together with Microsoft, Timex developed software for exchanging data between watches and computers; the Timex I-Control series introduced watches with pager function and i-Pod control. One of the most notable achievements, which has not lost its relevance today, was the electroluminescent backlight of the Indiglo dial, which allows you to read the time even in complete darkness. Later, watches from specialized series were equipped with 24-hour All-day Indiglo illumination.

Modern Timex wristwatches are equipped with all the functions that an athlete and pioneer traveler need: barometer, compass, altimeter, blood pressure meter. Timeless style, consistently high-quality workmanship and an attractive price - Timex always remains itself.

The company's latest high-profile development is Intelligent Quartz technology: a universal mechanism that has multiple stepper motors, each of which can be programmed for a variety of functions. The use of such a universal mechanical base can significantly reduce the cost of watches, which, by the way, have a dial indicator, although until now only watches with digital indicators were multifunctional. Timex's development was highly appreciated by experts at the 2011 Basel exhibition, and therefore it was decided to update all of the brand's collections with watches operating on the basis of new technology.

The men's watch Timex SL Series flyback Chronograph with Intelligent Technology became a bestseller: the magnificent sporty and elegant design of this watch surprised even sophisticated buyers. Sharp steel hands contrast with the textured surface of the black dial and red counter-time scales and chronograph. The watch is equipped with a proprietary backlight and all the functions necessary for an athlete; it is attached to the hand using a rubber strap, the relief of which follows the structure of the dial.

By the way, Timex did not forget about the “female composition” of its team: for them, Timex presented a series of women’s watches, the Timex Series Women’s Perpetual Calendar with Intelligent Quartz Technology, with a minimalist design. The models in this collection are decorated with Swarovski crystals.

Timex, a favorite of athletes, has not ignored its most popular line of Ironman sports watches and has expanded its range with the Timex Ironman Sleek 50 Lap model - a chronograph that can store 50 times of various indicators in its memory, reproduce a complete picture of the workout with all the results, calculating the average and best indicators . This watch comes with dual time zone functionality and three alarms.

Hello, dear readers. It so happened that until now on our website Timex watches have been deprived of attention. It's time to correct this omission. Perhaps it would be best to start studying the company's products with the Timex Waterbury collection, because it fully corresponds to the concept of the site: watches are affordable and popular.

The Timex Story: The Watch That Made the Dollar Famous

The history of the company is very interesting and it will be briefly covered in this material, if only to understand where the name for the Waterbury line came from.

In 1854, in the town of Waterbury, Connecticut, a company of the same name, Waterbury Clock, began producing watches. They were simple, made of stamped brass, and therefore could be purchased by ordinary people. It must be said that the watches produced imitated well-known brands, that is, they were practically hommages or even replicas. Because of this availability, Waterbury Clocks were purchased in large quantities, and the company quickly surpassed its competitors in the number of watches sold. In 1880, the company was reorganized as the Waterbury Watch Company, and in 1881 it merged with the international pocket watch manufacturer and seller Robert H. Ingersoll and Brothers. Robert Ingersoll was a very enterprising wholesaler and began selling Yankee-branded Waterbury Clocks for just one dollar. The Yankee pocket watch, symbolically costing one dollar, became a real hit. The first copy was sold at the beginning of the twentieth century, in 1900. Over the next two decades, about 40 million pairs were sold! Subsequently, they will say about the legendary Yankee bestseller: “The watch that made the dollar famous.”

During World War I, Yankee watches underwent significant changes. In 1917, the military leadership of the US Army ordered a new, practical and inexpensive model of watches for soldiers from the Waterbury Clock company. This led to the creation of a wrist version of the watch, specially manufactured for the American army in a huge edition.

Mechanical pocket watches from Waterbury were no longer bought only by residents of the American continent. Many Europeans, Africans and even Japanese became their adherents.

Waterbury Clock consolidated its success in 1933, when the company released a watch with the image of Mickey Mouse under license from Walt Disney at a price of only $1.50. Adored at the time, the comic book and cartoon character brought resounding success to the Waterbury Clock company. Watches with the image of this mouse became very popular - even during the Great Depression, about 2,000,000 of these watches were sold. The company still produces watches with Disney cartoon characters today; they are still popular and are an adored item for many collectors.

World War II: U.S. Time Company

During World War II, the Waterbury Clock business was completely reorganized and renamed the U.S. Time Company." The factory began producing military products. In the post-war period, the company again returned to the production of watches, trying to make them simple, reliable and cheap. New watches, already bearing the Timex name, were released in 1949. At that time, most watches were sold to jewelers, who charged prices 50% higher. To keep its prices low, the company insisted on 30%, and most jewelry stores refused to sell Timex watches. Robert Mothr's head of marketing decided to bypass jewelers and sell watches at consumer outlets. In the 1950s, Robert built an extensive distribution network that reached almost 250,000 branches.

In 1951, the company changed its name again. It was from this moment that it began to be called Timex. An extensive advertising campaign for Timex products is being carried out using television and radio. Popular journalists and well-known reporters spent hours coming up with various tests of survival in extreme conditions. They were frozen, vacuumed for 7 days in a row, and even attached to the propeller of a ship (this is how they mock G-Shock now). On YouTube you can find several videos from that time in which Timex watches are tested for water resistance and shock resistance.

In the 1950s, the company occupied one third of the US watch market, and in the 1960s it became the undisputed leader. In 1959, the company released its first women's model, the Cavatina. Women were offered several watches in one package; the watches had different inlays to match different outfits, or one watch with a set of straps of different colors. Now the company also practices this, selling, for example, special sets that include the popular Weekender with a set of multi-colored Nato straps.

In the mid-1970s, the company was renamed Timex Corporation. In 1972 Timex released digital watches, but they did not gain much popularity. The quartz crisis in the watch industry made its own adjustments to the development of the company; Timex Corporation managed to hold on and begin a gradual transfer of its production from mechanical watches towards quartz watches.

Sports and quartz watches

The year 1980 was a difficult year for the company, with fierce competition from Japanese watches flooding the market. During this period, Timex focused on improving the quality of watches and launching a new series of watches - sports watches. In 1982 Timex released the computer. And although it sold 500,000 thousand units, critics noted that Timex computers were extremely limited in their capabilities. In 1986, the Ironman Triatlon series of watches was released, with which the company discovered the niche of sports watches.

In 1992, Timex introduced the Indiglo electroluminescent dial on its digital and analogue models. Recently, Timex watches have introduced another new product - All-day indiglo. This technology uses a hologram-like material that provides greater contrast between the numerals and the dial background.

In 1994, Timex released the Data Link model - a sophisticated device that fits on the wrist and acts as an organizer, phone book, and can also contain other necessary information. In collaboration with Microsoft Corporation, new software was created that made the watch compatible with a personal computer for data transfer. In 1998, Timex developed the i-Control system together with Motorola. The overall product was called Beepwear and functioned as a wrist pager.

Timex today

Currently, Timex produces various series of men's, women's and children's watches: original fashion, casual, classic, sports, and models for tourists. The range of sports watches is especially diverse. It contains models for runners, swimmers, fitness enthusiasts and simply those who lead an active lifestyle.

The Timex Intelligent Quartz collection includes models with the maximum number of advanced functions, such as compass, altimeter, depth gauge, Fly-Back chronograph, ambient temperature, high/low tide time. Thanks to the improved night mode illumination, these models are very popular among tourism enthusiasts and travelers.

The Timex Ironman sports line is designed for athletes. Models in this series have a digital display and are characterized by the highest possible comfort and practicality for monitoring their capabilities and performance in running exercises. For each stage of training, it is possible to record a value in order to later evaluate the result. The Ironman Easy Trainer GPS model has a highly sensitive sensor for measuring cardio data, as well as the latest generation GPS module SiRFstarIV, which is necessary for accurately calculating running speed, average pace and distance. Watches from the Timex Ironman collection allow you to transfer information via a USB interface to a computer to evaluate and store your results.

There is also a modern series (Modern Original) and a vintage series (Vintage Originals) with a focus on the spirit of the 60-70s of the 20th century. A wide range of different models are presented in the popular Timex Weekender collection. There are both classic three-hand watches and recently appeared chronos. A huge number of variations in shapes and colors of the Nato nylon strap will help you choose a model to suit your taste.

For lovers of extreme tourism, the company has released the Timex Expedition series, which consists of watches with an analog dial, a digital LCD display, or a combination. The models implement the functions of a compass, altimeter, chronometer, display of current temperature and barometric values, timer, and alarm clock.
By the way, many people prefer Timex electronic watches because of the display with larger and more readable numbers than Casio.

Timex Waterbury Series

The Timex Waterbury series is presented by the company in honor of the 160th anniversary of the creation of the Waterbury Clock Company in 1854. The watches in this collection are a collective tribute to the iconic models of the last century. The model range is gradually being replenished; there are both three-handers and chronos. The watch comes with some pretty good leather straps.

The Timex TW2P58700, TW2P58800, TW2P58900, TW2P59000 models are classics with different combinations of dial colors and case finishes, which have a 40mm diameter and 50m water resistance.

The classics are complemented by the Timex TW2P75500, TW2P75400, W2P75300 series of chronographs. The case has a slightly larger diameter and is 42mm.

The Timex TW2P64500, TW2P64600, TW2P64700 watches are a real favorite of the German B-Uhr “pilots”. Convex mineral glass.

Aviators are also presented in chronographs: Timex TW2P64800, TW2P64900. A special feature of this model is the absence of a second hand at 6 o'clock.

It should be added that the company has already made homages to the popular B-Uhr theme. These were Timex Expedition Military Field T49874, T49875, T49877 and Expedition Field Chronograph T49938, T49905, T49904.

Closing the series are the Timex TW2P74900, TW2P75000, TW2P75100; these models are clearly inspired by the Rolex Explorer.

Today, Timex Corporation is one of the five largest companies in the world. The Timex group of companies operates in 20 countries and sells watches in more than 60 countries, and continues to be one of the largest watch manufacturers and distributors in the world.

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