A highly profitable idea based on the exclusive sale of heated floors. How to make money on heated floors? Selling heated floors as a business

Business related to construction has always been and will be a promising niche. Companies involved in construction activities are developing very quickly and gaining a client base, because services of this kind are in great demand.

The construction business can be divided into two branches. The first is a business in the production of building materials, this type in most cases requires considerable financial costs for equipment and rent of space. The second branch is a business providing services in the construction sector, such as covering roofs, erecting fences, repairing inside buildings, installing heated floors. It is the latter that will be discussed further.

A subtype of the construction business for installing heated floors, it is associated with the service sector and is the most profitable. Even a person who is not particularly versed in construction can master the installation of floors, and the price for one square meter of installed floor is attractive - it is approximately six hundred rubles. What is required to install the floor?

There are three types of installation of heated floors:

Before you begin installing a heated floor, you need to study the room very carefully, and also compare the client’s budget with the prices for certain installations. Let’s say that if the customer’s budget is small, then the option with a thermostat can be crossed out, since it has a higher cost compared to other types of installation of heated floors.

This leaves two options: resistance cable and strip flooring. In this case, you need to inspect the room, and if the ceilings are low, then the second option is more suitable, and if high, then the first, since screeding the floors in the room will reduce the height by another 2-3 centimeters.

Before starting a business in the installation and insulation of floors, you need to study this type of activity from A to Z. So that in the future, during the work process, there will be no questions about how and what to do, which installation option to use. Learning the theory and skills of editing does not require so much time, as it is easy to master.

As for capital investment, the business will not require any special financial costs. What will you have to spend on? A truck, wrenches, a hammer drill, wages for hired workers (if any). All kinds of additional expenses.

Also, do not forget about registering an individual entrepreneur and collecting the necessary documents, paying taxes and advertising costs. You can advertise your business using various media, such as: newspapers, the Internet, groups on social networks dedicated to the city where the work will be carried out, and if you have available finance, you can use television advertising.

The cost of installing 10 square meters will cost about 12,000. Next, you need to subtract from this all possible costs during installation and you can get about six thousand net revenue. After the business begins to generate money and recoups the initial investment, it is worth thinking about expanding it, namely, starting to produce heated floors and installation materials.

It is better to buy materials for production from local and regional dealers, so as not to pay large sums for delivery. It is also worth paying attention to the quality of the material.

Quality plays a big role in this business; the higher the quality, the more customers, revenue and positive reviews. Enterprises engaged in both production and services are considered highly profitable.

After reaching the production level, and this is a high status in the construction industry, it is worth taking advertising seriously. If previously there was enough local media and advertising on the Internet, now advertising with a wider audience is needed.

You will definitely need a company website; you can create it yourself or entrust it to a web studio, but in both cases you will have to pay for its promotion in search engines. You can also create an online store and supply heated floors to other regions, which will significantly increase your income, but this will require considerable expenses.

As for the business services sector, there is also no need to stand still, carrying out installation only for private homes. Insulation of floors is also required by large enterprises, such as large farms. A large barn can be either 100 or 150 square meters. meters, which will allow you to earn from 60 to 120 thousand net profit at a time.

On average, approximately 350 thousand rubles will be spent on purchasing equipment, paying labor, advertising and paying taxes. This figure is the entrance ticket to the floor installation business.

If you install 5-10 square meters per day, then you will get about 200 sq.m per month. This is approximately 150,000 per month, if you subtract from this all the waste during production, you will get somewhere around 100 thousand rubles. net revenue.

In this case, the payback for the entire project will be 3 months. In the future, as was said, it is worth starting to expand the business to production. And the main thing to remember is: “The customer is always right.”

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The demand for such a service as installation of heated floors in residential and office premises is obvious. This is not bad for a promising profitable business. There is a need to attract experienced specialists who can provide quick, high-quality service.

There are different types of heated floors, but the most popular and popular is a water floor. To install a water floor, a concrete method is used, when the system is laid as a flooring. Floor heating pipes are filled with concrete mortar, which allows the heat to be distributed evenly. When starting to install the floor, it is necessary to perform zoning, which is planned taking into account the size and configuration of the room. This will allow the screed to expand evenly at high temperatures without cracking. A thermal insulation layer is laid on top of the concrete layer, which will retain heat, thanks to which the heated air will go up to heat the room. Any high-quality material is suitable for the insulating layer, it can be polystyrene foam, polystyrene, polystyrene foam. The insulating layer should have a thickness of about 30 mm and good density. A welt tape laid around the perimeter will prevent the concrete screed from expanding. At the next stage, reinforcing mesh with dimensions of 150x150 mm is laid. You can lay two layers of mesh, which are placed over and under the pipes. When selecting one layer of mesh, the pipes are located on top.

Depending on design decisions, pipes can be laid in different ways. When choosing a method, the size and shape of the room in which the heated floor is planned to be installed is taken into account. The required laying interval is selected, the step of which is 75-300 mm.

The pipes are secured to the wall surface using plastic clamps. At the location of the joining seam, it is covered with protective corrugated material, which will help protect the pipe from mechanical influences.

There are known methods for laying pipes in the form of a single or double snake, or in the form of a spiral in the usual version and with an offset center. For a small room, laying in one loop will be enough, and for large areas, laying a double loop. For installation, it is better to opt for polyethylene and polybutene pipes, which are transparent, flexible and resistant to corrosion. Such pipes have a reasonable price (1 m2 - up to 70 rubles). To lay 1 m2 you will need 3 meters of pipe, the cost of installation is up to 250 rubles.

To check, the heating system is subjected to pressure testing, which will allow the pipes to be checked for leaks. Such a check will help identify all shortcomings and damage, if any, that arose during the installation process. Then, adhering to a certain temperature regime, it is necessary to pour the concrete screed, while maintaining the pressure in the system during the day at 4 Bar. The screed mortar is prepared from a mixture of concrete or cement with sand. The height of the screed above the floor should be 30 mm. It will take several days for the screed to dry completely, after which the system is filled with water, first cold, then heated.

There are many options for flooring, but for a heated floor you need to choose the right material for it. For flooring, the best option is to use tiles. When choosing a parquet board or laminate, you need to take into account their properties that ensure heat conduction.

When installing heated floors, it is reasonable to use the services of experienced specialists. But with a limited budget, you can do such work yourself. Having gained sufficient experience installing heated floors, you can find clients who need one, thereby providing yourself with stable work and income. The repair industry will always be promising in terms of organizing a business that will always be profitable and relevant. People will always be looking to upgrade or upgrade something, such as installing underfloor heating. To organize a business installing heated floors, you need to know all the subtleties and nuances of this matter in order to choose the optimal installation option for the customer.

Good afternoon, colleagues,

I would like to briefly talk about an already working business model, which we have indirectly implemented and which brings income to those who use it much higher (in percentage terms) than to us, the manufacturers of the products themselves. Investments are scanty, and annual profits are measured in hundreds of percent - and sometimes in thousands. Below is the essence of the idea.

Profitability 300-1000% per annum. Retail sale of floor heating systems - Warm Floors - through a network of construction stores, through the offices of construction companies, etc. indicating your personal data. How it works? Just. An entrepreneur orders a stand with a beautiful poster and a working model of a heating cable and places this stand in a walk-through place where building materials are sold - most often various floor coverings (metlah, tiles, laminate, etc.). HIS contact information is indicated on the stand. He orders a certain number of business cards, which are discount cards for THIS type of product. The future buyer will receive a 10% discount on this card. The store receives a 10% commission on sales without investing anything. The entrepreneur will receive a 10% commission on the product sold USING HIS CARDS. All cards are personalized, i.e. they contain the first and last name and a special code of the entrepreneur who owns the stand.

Of course, the buyer will provide such a discount card when ordering heated floors, as he will want to receive a 10% discount. Of course, the store and the entrepreneur will receive their commission of 10%, since when the buyer presents such a card, all the information is entered into a single computer and the entrepreneur instantly sees who came using his card and how much he purchased the products for. The cost of the stand is $100. The cost of 1000 cards is 100 dollars. Total - $200 investment. On average, out of 1000 people who are interested in Warm Floors, about 30 buy it. The minimum sales amount is $200, i.e. the entrepreneur will receive a minimum of $20 commission for each sale and, therefore, $600 for all units sold using his cards. This means that after spending $200, the buyer will already earn at least $600 after the expiration of his 1000 cards.

The turnover period may be different - some point will miss 30 sales per month, and some will miss the same 30 per year. But even if in a year, this is already 600 dollars of profit from the initial 200, and this is 300% per annum (100% of investments + 200% of net profit).

If an entrepreneur can organize a small team of installers and charge money for installing systems, then his profit will be even greater. The main thing is that you don’t have to buy the heated floor itself, and you don’t have to sell it. Distributing discount cards for Warm Floors in busy areas where the target audience comes, who needs such systems, who makes repairs, etc. - this is the originality of this business. The buyer himself, using the data on this card, contacts the regional dealer and within 1-3 days receives the floor heating system he needs. All. The system is working, several such points are already functioning in Russia.

What if an entrepreneur buys several stands with sets of discount cards and places them in the most important construction centers of his city? Then, for example, 20 stands are 4,000 dollars of investment - and an average of 12,000 dollars of annual income. In cities with a population of over a million, placing 20 stands is not a problem.

People valued warmth and always tried to protect it. This is especially true for residents of the northern parts of our state. Nowadays it is becoming very popular to install heated floors in your home. After all, everyone will be pleased to walk on the heated surface on frosty days. Of course, you can buy everything you need to create a heated floor in your apartment at any store.

But not everyone will be able to carry out the installation procedure on their own. In most cases, consumers in this matter turn to specialists who make good money in this business. At the same time, the business does not require large investments. But a wealth of knowledge in this industry and practice are simply necessary.

The business is not complicated, but it is worth taking care of the basic points for its proper operation. Additionally, many entrepreneurs are also trying to make money on the materials needed to create a heated floor in a room. To do this, you should negotiate with the manufacturers, get a certain discount in order to compete with stores, and you can start working.

Room.

To create such a business you need a small room; it will be enough to work in a spacious room or a small office. You can successfully sit on an area of ​​20 square meters. Moreover, only an order receiving manager and an accountant will work in the office on a permanent basis, while the rest will simply do their work on the road. The room should be clean, with a minimum amount of furniture, but with the ability to receive visitors on its premises.

For normal work of employees, electricity, heating, and a ventilation system in the room are necessary. Geographically, it is best to locate the office in a busy place. Where you can place a sign and become visible to a large number of passers-by. This is the city center, the market area, the busiest places in the city. About $200-300 will be enough to pay for the rent of a simple office space.

Equipment.

To install water floors, you must have the following equipment in your arsenal:

1. Wrenches and adjustable wrenches of various sizes - $80;
2. Hammer - from $170;
3. Grinding machine - $70;
4. Metal-plastic cutter - $30;
5. Soldering iron for polypropylene pipes - $130;
6. Pipe cutting machine - $150;
7. Water level - $40.

Additionally, if you plan to install film and electric floors, you will need to purchase tools such as:

1. Electrical tape - $10;
2. PVC tubes - $160;
3. Screwdriver set - $50;
4. Set of pliers - from $40.

Don't skimp on tools. It’s better to take high-quality ones that will last a long time and with high quality, which means they will quickly justify the investment. It is worth adding that one set of tools must be purchased per work team. Although, most entrepreneurs start working with one team and only then increase the workforce.

To transport materials and tools you need to buy a truck or a large vehicle. You can immediately buy it new or used. In the first option, the cost will cost $30 thousand and more, and the second can be purchased for $6 thousand. But, there will always be a risk of idle time for a car that is not new, so the choice will always remain with the entrepreneur.

In general, you need to invest about $35 thousand on the purchase of devices and tools.

Workers.

The staff will include both core operational and administrative personnel. The first group will include 3-7 people with experience and skills in this industry. Two will be senior foreman, the rest will report as assistants. It is important to be careful when choosing workers, because if they work well, word of mouth will almost immediately begin to bring in new clients. This means that it will be necessary to invest less money in personnel selection. The administrative staff will consist of an accountant and two managers to search for clients, carry out advertising strategies and other ongoing activities. In total, there will be up to 10 people on staff for a small company providing services for the installation of heated floors.

It will cost about $5-8 thousand to pay for their labor.

Materials.

At the same time, companies of this type most often have a certain amount of materials on hand, from which they make good money. Some people are simply too lazy to delve into the matter, and they decide to entrust the work from start to finish to professionals. And others simply bought the wrong thing or didn’t have enough material. The main thing is to have competitive and not too inflated prices.

The warehouse should always have thermal insulation material, damper tape, fine mesh reinforcement mesh, polyethylene pipes, metal-plastic pipes, elements for connection (fasteners, brackets, strips and other parts), a manifold for heated floors, an internal and external cabinet for equipment and others components. All of them should be present at all times or they can be quickly ordered if necessary. The quantity is determined independently in practice.

In total, about $4.5 thousand must be determined for this expense item.

Advertising is very important in this activity. It is most profitable to create a website, distribute leaflets on the street and place them in mailboxes, and print advertisements in popular print media. Working with construction stores and partners in this industry will also bring its own flow of clients. You can lay out advertising leaflets from them and arrange for them to send clients to you. To do this, it will be enough for them to offer a small percentage of the proceeds.

Basic investment graphs.

There are several main columns in which you will need to invest money:

1. Rent of premises - $200-300;
2. Purchase of equipment and tools - $35 thousand;
3. Staff - $5-8 thousand;
4. Purchase of materials - $4.5 thousand;
5. Advertising - $400.

To organize a business you need about $12 thousand and another about $30 thousand will go towards buying a new car.

Profit and payback.

In most cases, the payback of the business will take place within 1-1.5 years, since the business can be called seasonal. Profitability is about 40%. You can safely earn more than 25% of their cost on materials. For 10 square meters without materials and collector adjustments they charge about $200.

In a month of active work, you can safely raise profits from $6 thousand from one team.

Business development and clients.

Warm floors are most often installed in homes, apartments, country houses and dachas. This service is in demand among both people with average and high income levels. They develop their business and offer additional services for the renovation of premises: installation of wiring, water supply, roofing, insulation, and so on.

Warm floors are a fairly functional and effective heating system for any living space. Recently, warm floors have been replacing any other heating methods, standard radiators, heaters, fireplaces and other devices. The business of producing underfloor heating systems is a very promising area, especially recently, when construction has been imbued with modern technologies and foreign fashion. Many people are starting to ditch the old metal radiators blocking the wall floor by replacing their heating devices with underfloor heating. Such floors are capable of excellent heating of apartments, cottages, offices, as well as utility and even industrial premises.

Rent of space for business.

To set up the production of underfloor heating systems, you will need to rent premises. This should be a building to which all communications and, if possible, high voltage to power the equipment are connected. Any industrial or agricultural premises with an area of ​​at least 150 square meters will be suitable for the convenience of assembling heating systems. Communications must have a water supply and a functioning ventilation system. Based on the average price indicators for the Moscow region, which are set for these types of premises and equal to about 6,900 rubles per sq. m. m. per year - you can calculate the approximate rental cost for one year: 6900 x 150 sq. m. = 1,035,000 rubles. Payment for utility services is not included in the calculation result; they will need to be calculated individually, based on the current tariff plans.

Necessary equipment and tools.

To start the production of underfloor heating systems, you need special equipment and some tools. It is necessary to maintain a certain distance between the mechanisms so as not to interfere with each other’s work.

Basic mechanisms, equipment and tools for production:

Soldering iron for plastic pipes - 5,000 rubles;
- set of set tools - 4,000 rubles;
- cutting equipment - 10,000 rubles;
- grinding machine - 12,000 rubles;
- machine for welding plastic - 25,000 rubles;
- air compressor - 20,000 rubles;

The price is indicated based on the average data from store catalogs for large regions of Russia. The production of heated floors may require the purchase of additional parts and tools, the cost of which depends directly on the supplier. These are mainly: water pumps, pumps, sensors, regulators and other things that are necessary for a heated floor system. Total cost for tools and equipment: 5,000 + 4,000 + 10,000 + 12,000 + 25,000 + 20,000 = 76,000 rubles.

Personnel and procurement of raw materials.

To work with the elements of the heated floor system and assemble the structure, personnel with working experience are required. An employee must be able not only to do his job well, but also to think about how best to get out of a given situation. Such personnel will be able to save their boss a lot of money, as well as promote the company in the sales rankings. The enterprise will require two plumbers, a process engineer and a welder of plastic and metal pipes.

The average salary of working specialists in this field in Moscow and St. Petersburg:
- plumber - 25,000 rubles;
- process engineer - 40,000 rubles;
- welder - 32,000 rubles;

To avoid loss of time and, accordingly, production volumes, it is necessary to take a serious approach to the selection of working personnel. Total costs for employees: 50,000 (2 plumbers) + 40,000 + 32,000 = 122,000 rubles per month, for 1 year 122,000 x 12 (months) = 1,464,000 rubles.

Raw materials for production are supplied directly from plumbing stores. These are mainly plastic pipes, clamps, clamps, adapters, splitters, plugs and other things that are necessary for assembling a heated floor system. The cost of purchasing all of these items may vary depending on the supplier, manufacturer, quality and other characteristics that affect the cost of these accessories. For example, for 1 linear meter of plastic pipe you will have to pay 150 rubles.

The success of a business largely depends on advertising, so it requires special attention. It is worth deciding which advertising method to choose. Basically the most popular are: website and press. The cost of creating your own resource varies between 60,000 - 100,000 rubles with initial, small promotion.

A big plus is that on your website you can place a full catalog of products, contacts, cost of services and photos of finished works to convince visitors. As for the press, this type of business promotion is less effective, but can still yield some results. Systematic placement of personal advertisements on the pages of magazines and newspapers will attract a certain number of interested customers.

Product sales plan and production payback period.

The underfloor heating system is actively used for heating different types of premises. People are actively interested in such products, because a ready-made system is much cheaper than re-designing, measuring the room, selecting elements, etc. The sales scheme is quite simple and does not have any additional, special rules.

The buyer is interested in the product, and the manufacturer’s task is to sell his product as profitably as possible. Basically, many citizens purchase ready-made systems in order to equip high-quality heating in their home, without wasting time and money on selecting each element and calculating the system. Buyers may also be representatives of construction stores or companies that install heating systems.

Payback periods depend on the number of successful transactions. For one set of underfloor heating system, the client will have to pay from 30,000 rubles. For example, if 5 successful transactions are carried out in one week, then the profit will be about 150,000 rubles per week, respectively, for a month 150,000 x 4 = 600,000 rubles, for a year 600,000 x 12 (months) = 7,200,000 rubles. Annual profit minus all expenses: 7,200,000 - 2,675,000 = 4,525,000 rubles. Accordingly, such a business will pay off in 5 - 6 months of active work.