How to make an advertisement for curtain sewing group. Effective advertising for a clothing tailoring and repair shop. Discounts for regular customers

A business related to custom tailoring can become truly profitable. To be successful, its owner needs to find premises, purchase equipment and find qualified designers and seamstresses. However, we should not forget about another important aspect, namely studio advertising. This article is intended to help entrepreneurs develop the right marketing strategy, highlighting the most effective methods of promotion and eliminating the most losing and inappropriate options.

Point design

Facade

The main requirement for façade design can be formulated simply - the bigger and brighter the better. Regardless of whether your studio is located in a shopping center or on the street, try to make it visible to as many people as possible. Bright colors, large signboards, advertising banners - all this should be used to attract the attention of potential customers.

Signboard

The sign should be large, bright and informative. By informativeness we mean either the thematic nature of the name, or the presence of the inscription “atelier” on the sign. Such measures are necessary so that every passerby can accurately determine the profile of your enterprise. As for the backlight, it's up to you to decide. Not many studio owners order LED signs. This is explained simply - it is unlikely that a person, simply passing or driving by, will decide to come in and order a dress for himself. There is a need to be noticeable at all times in grocery stores, bars and restaurants, etc., but in the case of an atelier this is not necessary. However, if you still want to order a luminous structure, this will definitely not harm your business.

Outdoor advertising

Banners

Bright advertising banners must be placed in close proximity to the studio. Develop a bright design, come up with a slogan and list your services. After that, it’s a small matter - you just need to order a poster from the printing house.

Signposts

Regardless of whether your studio is located in a shopping center or complex, or on a line of houses, a pillar will be an excellent means of attracting attention. Make sure that the word “atelier” is immediately visible, and that the list of services is easy and quick to read. You should not list your advantages in small print, because it is unlikely that a passerby will stop to read the small and long inscriptions.

Signposts

Signs are a mandatory element of outdoor advertising if your studio is poorly visible from the street, or is not located in the most accessible place of a shopping center or complex.

Internet advertising

Website

Despite the fact that a website is an invariable attribute of business success, you will have to think about whether you specifically need it. If you have a small studio in a shopping center or retail center, where you mainly do repairs or fitting of clothes, you do not need a website. But if you are specifically targeting tailoring for a large number of people, or are positioning your atelier as an elite one, you simply need a business card website. The main advantage of such a resource is that you can publish photos of your best models. It is better to indicate prices under the photo - visitors will definitely appreciate their availability. This can be explained very simply - immediately calculating the approximate cost of the thing they need is much easier than visiting a studio to find out this issue.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

contextual advertising

Advertisements on classifieds sites

In any city there are free resources, ad sites and forums where you can advertise your atelier completely free of charge. Try to place your advertising messages on all such sites, because the more often your name is mentioned online, the better for business.

Printable advertisement

Leaflets

You need to order a batch of leaflets from the printing house. You can develop the design yourself, or order flyers from an advertising agency. Offer a discount to the bearer of the leaflet, this will interest potential clients. Remember, the slogan and sentence on this small piece of paper should “hook” the person and explain to him why he chose you. So, if you are a high-end tailor, tell us why you are better than others. If you rely on reasonable prices, emphasize that you combine high quality with the lowest price in the city.

Business cards

Business cards are a real “must have” for every tailoring studio. They should contain the most important information about you: a list of basic services, contact details, website address. Of course, they must be distributed to each client. Moreover, they should be distributed to nearby stores, especially if they sell trouser suits.

Advertising in newspapers and magazines

Advertising in print media can bring significant benefits to your studio. Using advertising modules in magazines is a good way to promote, but you should also try more fashionable advertising options today. So, for example, many magazines are starting to publish a lot of stories about new businesses, interviewing owners, and studying their success stories. An article like this about your studio will be much more effective than a simple advertisement that the reader can simply ignore. You should also remember that in such an interview you need to mention absolutely all the “titles” of the designers, owner, etc. In other words, if you mention that the person responsible for developing the models studied abroad, won competitions, etc., this will definitely be a plus. As for newspapers, it is better to use them for posting advertisements. In the “services” section you can publish a small private advertisement about clothing repair and tailoring. Such advertising costs little, but consistently brings in customers.

TV ads

TV newspaper and ticker

As with flyers, your newspaper ad or news ticker should be as concise as possible, but informative and enticing. You don't have to pay for daily broadcasts on local TV channels - it will be enough to advertise on the weekends.

Other

Discounts for regular customers

Develop a system of discounts for customers. On the second order you can make a discount of 3-5%, on the third and further 5-10%, depending on your pricing policy, costs, etc. You shouldn’t work at a loss, but you shouldn’t save too much either. Such bonuses significantly increase customer loyalty.

Carrying out price promotions

Run special promotions. Try to make them relevant, for example, give a discount on sewing summer dresses in May, and on working with fur coats in November.

Participation in exhibitions and shows

If you can start producing interesting models, launch your own, albeit small, line and take part in some, albeit small, show or demonstrate your work at exhibitions, this will be a significant plus for the business. However, remember, for this fact to be beneficial, it must be widely announced through all available advertising channels.

Word of mouth

In this business, word of mouth plays perhaps the most important role. If you sew clothes to order, hire only the best designers and seamstresses, because the quality and appearance of your products is what customers will discuss with their friends, colleagues, and relatives. And if people around your visitor really like your work, there is a high probability that they will come to you.

What kind of advertising is not suitable for an atelier?

1. Radio advertising. Audio clips and announcers are a good promotion tool, but, unfortunately, not for the studio. Judging objectively, among radio listeners there are few fashionistas, rich women and respectable men, who are the basis of the target audience of such enterprises. This is why advertising on the radio will be comparable to shooting sparrows from a cannon - you will spend a lot of money, but get very little benefit.
2. Videos on TV. Despite the fact that a TV newspaper and ticker tape are good means of advertising, creating your own studio video and broadcasting it simply will not pay off. Moreover, this will be a colossal blow to the enterprise’s budget. That is why it is better to abandon such promotion in favor of less expensive and more effective methods.
3. Billboards and banners. Such advertising costs a lot, and in order for it to have any noticeable effect, you will need to place billboards or banners throughout the city. Moreover, despite the fact that atelier services are in demand, the majority of the population prefers to buy ready-made clothes rather than order them from an atelier. Therefore, the costs of such massive advertising will simply be unjustified.

Examples of slogans for tailoring studios

1. Everything for lovely ladies!
2. From skirt to fur coat.
3. The embodiment of ideas from the best furs in the world.
4. Brand new image.
5. Wardrobe for the soul.
6. The perfection of individuality.
7. Style, fashion, art...
8. We make your dream come true.
9. The costume plays a role!
10. Individualize your style for your victory.
11. Affordable luxury.
12. Always perfect.

No matter how high-quality tailoring, curtains of different styles and original curtains for the living room you offer, if only a limited circle of audience knows about it, it is very difficult to talk about increasing profits and prosperity of your business. We know how to promote your company, because advertising blinds for windows on the Internet is one of the profiles of Promotion Group:

• we know how to promote the websites of companies that deal with curtains or blinds - “clothing for windows”;
• We carry out a comprehensive analysis of the curtains market in order to learn from the positive experience of your competitors and use it to promote your web resource;
• choosing the most effective methods;
• We are thinking over a strategy for comprehensive advertising of a store with curtains on the Internet, which will actively contribute to the stable development of the business selling curtains for your company.

During our professional activities, our team has ensured the successful promotion of sites engaged in the production of blinds and curtains.

Effective advertising for a curtain salon: how to attract buyers via the Internet?

• the widest audience reach - potential customers of a store selling original curtains;
• features of promotion in search engines do not involve significant costs;
• professional services for promoting the salon website for the requests “buy curtains”, “order curtains”, etc. be in the “top” of search engine results lists;

The answer to the question of how to advertise curtains or a store, salon, or tailor-made atelier involves not only the presentation of the product and information about its impeccable quality. The first thing that various types of advertising on the Internet are aimed at is to enable potential buyers to see sites of interest, go to them and make the necessary purchases.

Optimization and promotion of the blinds website - an integrated approach to the web resource

Optimization and promotion of a blinds website is one of the stages of promotion, which is included in an integrated approach to a web resource. After analyzing the structure of the site, its content and the competitive environment, our specialists will develop an effective strategy and carry out its phased implementation:

• First, internal optimization of the resource will be carried out, since without this it is impossible to get into the top 10 search engines;
• we will select the optimal keywords and form a semantic core for further effective search engine optimization of the site;
• To achieve fairly quick results, the method of contextual advertising will be introduced.

Our specialists know how to promote a website for the production and sale of blinds, and use the most modern effective methods for this. It is important to note that the services of promoting an online store of light-protection devices for windows quickly pay for themselves with stable product orders from new customers.

Are you interested in advertisements for blinds and curtains? Fill out the application form on our website or call 8-800-333-13-25. Our team of professional and experienced specialists in the field of web resource promotion will help you strengthen your position in the market and attract new customers.

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7

Owning a business selling curtains can be very successful. The profitability of the average curtain salon is at least 100 thousand rubles per month. Of course, not everything is so simple, and reaching the break-even point of sales can take more than one month. In many ways, the determining factors for success are the location of the outlet and the level of competition in the city...

Room

The best location for curtain salons is shopping centers. What is important here is both high traffic volume and the presence of solvent clients, of which there are plenty in every shopping center. It’s even better if it’s a point on the same floor with furniture stores. In this case, you get the most targeted audience. You can start with small areas - 20 - 30 square meters. m. Still, rent in a shopping center is not the cheapest and for such an area you will have to pay about 50-70 thousand rubles per month.

Opening an outlet in residential areas is not the best solution, although rent in such places is much lower. The whole point is that the client audience is too small and this requires large investments in advertising, even higher than in a shopping center. The only exception is large areas of new buildings.

Range

It is necessary to spend from 300 to 700 thousand rubles to create an assortment of goods. This largely depends on the size of the premises: the larger the area of ​​the outlet, the greater the cost of purchasing goods. Empty shelves scare away the client, so if you have a limited budget, it is better to rent a small space so that you can fill the store’s retail space thoroughly. The main range of the curtain salon includes the following products:

• curtain fabrics,
• ready-made curtains,
• blinds,
• cornices,
• fringe,
• brushes, grips,
• accessories for curtains.

If you have a limited budget, you don’t have to purchase a large assortment of fabrics: at the beginning of your business, you can sell goods according to samples, which can be collected in countless quantities from wholesale suppliers. In the assortment of ready-made curtains, you can offer the client a whole range of products:

• classic curtains - straight hanging fabric combined with tulle. This is the most popular product. Average price – 2,000 rubles;
• Photo curtains are not for everyone. A more expensive option, unlike the classics. Average price – 4500 rubles;
• Japanese curtains are also not for everybody. These curtains are more like screens. The fabric of Japanese curtains is light and moves along the window using a mechanism. Average price 1500 rubles;
• Italian curtains. Such curtains do not move apart and are rigidly attached to the cornice. They are often used on doorways. Average price 1200 rubles;
• Roman blinds are still exotic. They are a strip of fabric stretched over a rigid structure attached to the ceiling. The average price is 1200 rubles.

Staff

The main employees of the salon are sales consultants. A small salon only needs two of them to work on a 2/2 shift schedule. In addition to sellers, a designer is needed - a person who will visit the customer’s home, offer design options, take measurements, and so on. It is not necessary to have a designer on staff. You pay the person only for the departure, adding a percentage for a successful order. The installer of ready-made curtains and cornices works on the same principle. When expanding your business, you can hire a couple of seamstresses and open a real sewing workshop. Thus, you can carry out not only your own orders, but also work for other outlets.

Advertising

The most effective methods for advertising may be a bright advertising sign in front of the entrance to a store or on the wall of a shopping center, handing out leaflets in front of the entrance to a shopping center, as well as advertising on the Internet. The site will work most productively in large cities, where many goods and services are often found via the Internet. For example, a report on the number of requests “buy curtains in Novosibirsk” tells us that through the Yandex search engine alone, about 1,100 people per month are looking for this product in Novosibirsk:

The site can perform several functions: representative and the function of an online store, as well as for ordering a designer at home. Creating your own website and promoting it in search engines will cost between 50-70 thousand rubles.

Finding clients is the most difficult part of business for new salons. Therefore, before starting a business, you should think very carefully about your client base. Distributing advertising brochures to mailboxes in new buildings and private houses (we select only elite areas), as well as active work with the design community of your city, can help you make yourself known. You provide the designer with a portfolio of your work, interest him and agree on a percentage of each completed job. As a rule, the designer takes 10% from each completed order.

Curtain salon business plan

Let's calculate the approximate efficiency of a curtain salon opened in a shopping center on an area of ​​30 square meters. m.

Starting investments:

• Room design – 100 thousand rubles.
• Retail furniture – 100 thousand rubles.
• Creation of a product range – 400 thousand rubles.
• Advertising (signboard, website creation) – 100 thousand rubles.
• Reserve fund – 100 thousand rubles.
• Other organizational expenses (registration of individual entrepreneurs, delivery of goods, etc.) – 50 thousand rubles.

TOTAL – 850 thousand rubles.

Fixed monthly expenses:

• Rent of premises – 50 thousand rubles.
• Salary + insurance contributions (3 people) – 80 thousand rubles.
• Tax (UTII) – 10 thousand rubles.
• Other expenses – 15 thousand rubles.

TOTAL – 155 thousand rubles.

Income:

• The salon's average bill is 3,000 rubles.
• Trade margin – 100%
• The average income from one sale is 1,500 rubles.
• The average number of sales per day is 5, respectively per month – 150
• Income per month – 225,000 rubles.

Hence the profit of the salon: 225,000 – 155,000 = 70,000 rubles. The return on investment, taking into account the time to promote the business (3-4 months), will come after 14 months of work.

There is no shamanism or magic in Internet marketing today. The crowd of slackers feasting on holes in search engine algorithms is over. The magic gates of SEO have closed, and now good and long-term results in promotion can only be achieved in one single way - conscientious daily work on the site and its content. It was this principle that was used as the basis for promoting the client site from our today’s case. Read below about the results this led to.

about the project

Client: The Wallpaper and Curtains company specializes in providing goods and services in the field of room decoration. Main areas of work: design and sewing of curtains, sale of wallpaper, cornices and blinds. The company has been operating since 2007 and has three offices in Russia: one in the Moscow region of Orekhovo-Zuevo (the main one), the second in Moscow and the third in Sochi.

The target audience: Women from 25 to 55 years old, married, with children. As a rule, wealthy people because Beautiful and expensive curtains are usually ordered when the main problems of life have already been resolved. Most often, the wife makes the choice herself, and the husband pays. Men themselves, as a rule, are not interested in curtains, because... they value rigor and practicality in design more. While women, on the contrary, prefer lush beauty and sophistication.

Terms of cooperation: from April 2013 to present

The client contacted our agency in April 2013. At that time, he had a simple website that was not at all geared toward sales with basic information about the company and the services it provides. Search traffic was 2-3 clicks per day.

Heard about us from friends (he had never been promoted to an agency before us), read our blog, believed in our working methods and ordered website promotion. As it turned out later, he made the right choice - literally six months after the start of work, Yandex canceled link ranking and many sites promoting themselves in cheaper and less labor-intensive ways found themselves at serious risk.

What have we done during the period of cooperation?

Our work with the client “Wallpaper and Curtains” lasts just over a year and a half. During this time, we managed to significantly increase search traffic and sales from the client’s website (we will provide the exact numbers at the very end of the case). What exactly did we do to achieve these results? Let's take it point by point.

1. We collected the widest possible semantic core

From this point begins the promotion of almost any project in our agency - the collection of an extensive semantic core, which includes the entire range of search queries (not only high-frequency, but also - of course! - mid- and low-frequency). Initially, we managed to collect a little more than 1,300 queries for this client, later new queries were added to them every month for a year and a half (every month a new low-frequency frequency appears in the search, and it must be monitored and worked out), as a result, the semantics of the site grew to 2,000 queries, and this figure will continue to increase.

2. Created a relevance map

After collecting the keys, they need to be scattered across sections. To do this, we create a so-called relevance map - a file in Excel format, which reflects all the pages of the site (already existing, as well as those that will only be created), search queries that should be processed on these pages, as well as search queries, which must be present in H1, Title and Description. Thanks to the relevance map, we are able to avoid confusion and random errors - copywriters always know exactly what keys need to be worked out on the page even before writing the text, which allows them to build their composition so that it turns out not only well optimized, but also interesting for real users. And SEO optimizers always have a “complete picture” of the site at hand.

3. Developed a content marketing strategy

After studying the client’s business, analyzing the target audience and competitors’ promotion strategies, we compiled a detailed content marketing strategy. It was decided to write 15 articles per month and, if necessary, replace some of them with sections. Sources of ideas for content: popular queries on Wordstat, thematic printed magazines, foreign resources (especially those dedicated to fashion trends in a niche), competing sites.

Types of text materials: articles with useful tips, creative ideas, cases, a series of articles on the topic “from the life of a designer” (interviews, photo reports with participation in various projects, events from the life of the company, personal advice and recommendations), “selling” materials (which talk about the advantages of the company and its services). Language style: artistic, using a large number of linguistic means, lexically rich.

4. Created a lot of good content

Articles with tips

• “We understand the quality of fabrics (natural, synthetic, artificial)”

Articles with creative ideas

A series of articles “from the life of a designer”

• “Curtains in questions and answers: what do designers most often ask? »

"Selling" articles

• “Why is it better to call a designer to your home than to go shopping? »
• “The advantages of buying curtains in a specialized salon compared to large hypermarkets”

Cases

Two landing pages for the most important services for the client

In May 2014, together with the client, we decided to conduct an email newsletter once every 2 weeks. Subscribers were collected (and continue to be collected) exclusively using the subscription form in the site header, so the size of the base is still very small - just over 100 people. Topics we write about in our releases:

• Latest trends in curtain and interior design
• Current news about Russian and foreign exhibitions
• Practical advice from experienced designers
• Information about promotions and discounts

In parallel with the creation of content, work was carried out to improve usability and optimize existing content.

Not finding information about prices, most users leave the site. Therefore, the first thing we did as part of improving usability was to create and post a detailed price list for all services so that site visitors have the opportunity to estimate the cost of the work they need.

6. Raised the block “Price from...”

On pages with services, a block with price information was located at the very bottom of the page. We raised it to the top so that the user can immediately navigate the cost of a product or service. Also, next to this price, we have added a “Prices in detail” button, leading to the full price list, where the user can see the prices for all types of services.

To increase conversion on the site, we drew and added two CTA buttons to the header: “Order a call” and “Call a designer.” We set goals for them.

8. Implemented basket functionality for the section with cornices

To increase conversion, it is very important that users have the opportunity to independently explore the store’s assortment, choose the product they like, calculate the cost and place an order without calling a company consultant. Therefore, for the section with cornices (the only direction of goods that the client is ready to sell using this system), we immediately added such an opportunity.

9. Improved header layout

We added three elements to the header: buttons for all popular social networks for quick access to company accounts, a newsletter subscription form for more efficient database growth, and a site search for more convenient user navigation.

10. Made a banner for the main page

11. Conducted several events

We implemented several promotions with the ability to print a discount coupon. Example of shares: one and two. The goal is to increase conversion.

12. Implemented photo sliders

We added sliders with product photos to the most popular landing pages to give the user a visual idea of ​​the range and quality of the company’s products and, thereby, increase conversion.

13. Implemented the “Latest Works” slider

In the “Gallery” section, we implemented a “Latest works” slider so that the user could get acquainted with the quality of the company’s work and be convinced of its professionalism.

We created a section with reviews and made it visible from all pages of the site in order to increase user trust in the company and evaluate the level of its service.

15. Created a section “Latest on the blog”

16. We made captions for photos from the “Gallery”

In order for pictures from the “Gallery” section to participate in the search and be ranked according to low-frequency queries, we came up with captions for them based on the principle “what I see is what I write.” Due to this, we significantly increased traffic from images.

17. Registered the site in Yandex.Catalog

Registered the site in Yandex.Catalogue (paid placement) for faster ranking in Yandex, increasing TIC, traffic and trust in the site.

18. Expanded the “Contacts” section

We added addresses, telephone numbers and Yandex.Maps of all company offices, full company details and scanned copies of certificates. Due to this, we improved commercial ranking factors and increased trust in the site on the part of both search engines and potential clients.

As a result, we got a more beautiful and clickable snippet in the search results.

20. Posted scans of thanks

In the “About the company” section, scans of gratitude were posted, which were addressed to the general director of the company for participating in charity. The goal is to increase search engine confidence in the company and the site in particular.

In the “Products” section we placed icons for each product area.

We implemented the ability to leave comments in the “Blog” section.

To receive social signals and more effectively distribute content, we added sharing buttons to the site.

24. Screwed jivo-site

25. Implemented a tag cloud

We implemented a tag cloud in the “Blog” for ease of user navigation, because Quite a lot of articles have accumulated during our cooperation.

Important Note

Apart from the work listed above, no other lead generation activities were carried out. We did not engage in contextual advertising. There were no advertisements on radio or TV. All clients received during the period of cooperation came through three channels: 1) word of mouth, 2) website and 3) one single banner at an intersection in the city of Orekhovo-Zuevo.

Traffic results

Results by leads

Here we immediately need to give a short comment. Since the market is local, it is quite difficult to track sales from the site. Very often people study the site and then come to the store, i.e. in fact, most applications come from offline (in this article, by the way, Denis Savelyev explains in detail why this happens). For obvious reasons, we will not give a specific figure for the client’s total sales. But sales have increased, and quite well (it’s not for nothing that the client has been promoting with us for more than a year and a half), approximately 3-4 times. The number of applications directly from the site during this time was 66. And this does not take into account calls to the office, requests to jivo-site and direct visits to the company’s office.

Honest promotion brings results

The methods by which we promote our client’s website “Wallpaper and Curtains” are very simple and known to everyone, but they are still used by a very small part of the market. And really, why? After all, the links still work. Cheating behavioral – no, no, and it will work. These methods are cheaper, and the effect comes much faster than from painstaking comprehensive promotion. The only thing people who choose this path miss is the possible consequences. Yes, you might get lucky once. And the second one. And even the third. But will this continue forever? Very unlikely. Search engines are improving their algorithms every day, and very soon (before you even have time to blink an eye) they will learn to find all your loopholes with high accuracy. Therefore, it is better not to take risks and immediately choose those promotion methods that will definitely bring you results. And finally, a symbolic picture. This is what webmasters who violate search engine requirements look like in our eyes:

Let's consider the issue of finding clients. Let's say you decide to sew curtains with your own hands to order, earn additional income at home, and organize your own small business sewing curtains. You already know how to sew, and feel the potential and creativity in yourself. But you don’t know where you can find clients.

So, where can you look for those who want to order curtains?

For those who plan to organize their curtain making business The best solution is to rent a room in a walk-through location and organize a salon for sewing curtains. This will attract the largest number of clients to you. The most important thing is to choose the right room so as not to burn out. Where to find premises for a salon, what signs to look for and how to attract clients there? You will find answers to these questions in the course How to organize your own curtain sewing business.

Such a project is not very expensive, and compared to other business investments, it is almost free. But still, not everyone is ready to do business. Many people simply want to have extra income at home. Our advice is for them.

Be actively looking for clients. Tell all your friends and acquaintances that you sew custom curtains. You probably have a huge number of friends. And these acquaintances have other acquaintances, and those acquaintances have other acquaintances... etc. Ask your friends for help, explain that you need clients. Surely, among all these friends of yours, there will be people who want to order curtains.

Social networks will help you have income at home. Create pages on social networks, create groups, post photos of your work there. Write that you have decided to sew custom curtains with your own hands and leave your contact information. Communicate actively, regularly exhibit your work, and soon there will be admirers of your talent.

Print advertisements and place them in mailboxes. Pay special attention to those houses where people have just moved in. Surely they all need curtains. And if the house has non-standard windows or too high ceilings, then the people living in this house will not be able to buy ready-made curtains and will be happy to use your services.

You can have extra income at home, do what you love and earn good money if you show a little initiative and gain clients. In the future, you will not have to actively look for clients; clients will find you themselves based on the recommendations of those for whom you sewed curtains.

All of the above tips are suitable both for those who want to have additional income at home, and for those who want to organize their own curtain sewing business. Only for those who organize a business for sewing curtains, these technologies for attracting customers will be additional and optional, because the business operates on different principles.