How to open a roadside hotel. How to open a hotel from scratch: a business plan with calculations

The hotel business in our country has transformed significantly over time. The topic itself is unusually voluminous and diverse. Starting from huge hotel complexes in resort and tourist areas and ending with roadside mini-hotels, or generally renting out rooms by the hour in cities (another fairly common trend).

Let's try to give a general idea of ​​the business, its development trends, opportunities, as well as the minimum required to enter it. According to our opinion any hotel business is a type of business based on rent. But rent does not mean profitability. This is what we will proceed from.

Features of the hotel business

A business based on rent is profitable provided that the territory is sufficiently economically developed. Indeed, even in beautiful places without the required minimum rent infrastructure development will not make much sense. Unless, of course, this is leasing land for major projects. But in the context of the article, this is not the case. Those. The hotel business has certain limitations and depends primarily on the development of the territory and its attractiveness.

Hotel classification

Here we will not classify hotels by number of stars. For purposes general idea It is more convenient to carry out a different gradation.

1. Large hotels. IN major cities, recreation areas, etc.
2. Mini-hotels. Small hotels with up to 20 beds minimum set services. Popular in large cities and recreation areas. They can be located next to small, thematic places, on the highways.
3. Apartments converted into hotels or rented out without additional conversion.

The format of a hotel organization depends on the purpose, demand, competition, and characteristics of the territory. In addition, organizing large hotels is more expensive and time-consuming in terms of various approvals. If you lack your own funds, you will have to attract investors or a loan, in this case it is better to order ready business plan hotels.

A few words about the location and premises

For a hotel's profitability, its location is of paramount importance.. General approaches to hotel location are as follows:

• recreation areas (both existing and future);
• near attractions, medical, cultural or other objects of public visiting;
• by agreement with enterprises and organizations in agreed locations;
• on busy roads;
• V big cities(preferably centers and other crowded places).

Since the hotel business itself is based on rent, renting a room and then renting it out does not make economic sense. Subleases are profitable in some exceptional cases. In the vast majority of cases, the premises should be your own. Options for building a new premises or refurbishment of an existing one need to be carefully considered. There are many aspects and general recommendations here that are difficult to give.

In most cases, huge hotel complexes make sense in areas with large numbers of tourists (seaside, mountain resorts, etc.). But even in these places, it makes sense to consider a network of relatively small mini-hotels instead of one huge tourist complex.

Download a ready-made hotel business plan, current for 2019, you can from our trusted partners "Biplane". Download link.

Competition and customers

In the hotel business plan, it will be necessary to determine the target group of customers and examine the environment for competition in this group.

In general, all clients can be divided into the following categories:

• tourists;
• holidaymakers undergoing treatment;
• business trips;
• romantic clientele.

Moreover, in each group we can conditionally distinguish economy class, middle segment and luxury services.

Before opening a hotel, you will need to work out a business plan in the chosen direction.

Naturally, in places with large concentrations of tourists, competition is much higher and here you will need to look for your place, your client. It is worth considering that in such places the hotel business is predominantly seasonal..

What is required to open a hotel?

Let's consider what is required to open a hotel. After we have decided on the main concept and location.

Documentation

Maintaining hotel business does not require licensing. In most cases, it is enough to organize an individual entrepreneur. However, if you plan to work with large enterprises, the budget form may be more profitable joint stock company. You may need to license any additional services, say, the sale of alcohol.

Premises and equipment

It all depends on the class of the hotel. Naturally, the higher the class, the higher the quality of the hotel contents. In economy-class hotels for pilgrims there is often enough a bed with a bedside table, while in the middle segment it has practically become standard to fill the room with various equipment: TV, refrigerator, air conditioning, etc. Again, it all depends on the concept and target audience. It is not advisable to target a luxury hotel at guest workers.

Staff

The same goes for the staff. Elite establishments have higher requirements for staff. However, a certain level of requirements is imposed on the staff in any kind of such establishments. Part of the hotel's success is its staff. Given the alternative, customers will prefer hotels with more helpful and loyal staff.

Marketing

Almost any hotel requires thorough marketing. Typically, marketing is divided into two interrelated parts: advertising and a system of various preferences to attract clientele.

Modern hotel marketing is also almost unthinkable without Internet promotion, unless these are small hotels, of course. Pre-booking system, ordering services, choosing a room, etc.

The easiest way is to open a mini-hotel. On modern stage maximum spread They are the ones who get it. Indeed, issues of payback, occupancy, etc. are much easier to resolve here. The mini-hotel business plan is also less loaded with additional services and calculations for payback and security.

Profit and payback

At the end, we will give an example of a small calculation of a mini-hotel to be able to evaluate the business. Let’s take the conversion of apartments on the ground floor for calculations apartment building for 10 rooms. The premises will require about 150 square meters, this is 2-3 apartments. The cost can vary dramatically, let’s take 8 million rubles. Workers: administrator – 2, maid, security guard.

Income

The cost of a room is on average 2 - 3 thousand rubles. per day. On average, taking into account incomplete occupancy, we receive 300 - 500 thousand rubles per month. Net profit per month: 50 – 100 thousand rubles. The payback period will be 5 – 8 years. For the hotel business, this return on investment is acceptable.

A well-known roadside hotel can be a great business, earning its owners good income. Compared to foreign countries, this area of ​​the hotel business in our country is not yet sufficiently developed. In our country, these hotels are represented by specialized establishments for truckers or completely inconspicuous motels.

Features of roadside hotels

The clients of these hotels are travelers, tourists, and drivers involved in cargo transportation. Motels are located along major highways where there is no infrastructure. At the same time, a roadside hotel can be created in the form of an ordinary small hotel, which will be located near the entrance to the village.

Characteristic features of such a hotel:

1. Small size. Even if a large hotel is located on the busiest highway, it is unlikely that all its rooms will be constantly occupied.
2. In addition to overnight accommodation services, the hotel must organize meals for visitors at least at the fast food level.
3. A large parking lot for cars and trucks is needed nearby. At the same time, from the windows of the hotel rooms it should be visible that his car is safe and sound.
4. Roadside hotels are often opened near traffic police posts. At the same time, they serve as a kind of landmark and symbolize safety.
5. Each hotel room must have a separate entrance, directly from the street. This will allow visitors to check in at any time of the day without disturbing other guests.
6. Such hotels offer a limited range of services and low room prices. For motels, it is not advisable to purchase too expensive furniture and household appliances. In addition, it makes absolutely no sense to organize a restaurant, gym, conference room and offer excursions and transfers to clients.

It is very beneficial for a roadside hotel if there is a gas station, supermarket, car service station or cafe nearby. This offers great benefits as customers will be able to get the services they need locally.

How to open

First of all, to open such an establishment, you need to register an organization. After this, it is necessary to obtain permits from the Sanitary and Epidemiological Station and the Fire Department.

The hotel building and its sign must not interfere with the view of the highway. There should be convenient access to it from the road side. The best option there will be a one- or two-story building in the shape of a rectangle or the letter G. If suitable premises If you can’t find one for rent, it’s better to build it yourself.

Costs and payback

The construction of the hotel building will require from ten to fifteen million rubles. The cost of renting a roadside hotel at the entrance to a metropolis will be from two to three million rubles, in a small town up to five hundred thousand rubles.

Besides start-up capital required:

1. For the renovation of the building itself - about 500 thousand rubles. (for redevelopment - from two million rubles).
2. To purchase furniture and plumbing equipment - about 300 thousand rubles.
3. In order to purchase consumables (bedding, dishes, etc.) - from 100 to 150 thousand rubles.
4. For employee payroll – from 100 thousand rubles.

According to experts, minimum amount The monthly revenue of a small hotel with about twenty is one hundred and twenty thousand rubles.

If the hotel provides additional services, the amount of income can increase to two hundred to three hundred thousand rubles per month.

Part of this income will be allocated to staff salaries and other monthly expenses. However, its significant share must remain in the form of net profit.

Practice shows that the initial costs of repairs, the purchase of furniture, plumbing and the first batch of consumables can be recouped in 6 months. But the investments made in the premises will return for several years. During this time, it is quite possible to make the hotel famous and profitable.

The idea of ​​opening a small roadside hotel has good prospects for creating a stable and serious business.

Previously, the word “businessman” made the average person imagine a respectable man in a suit, who sits behind the wheel of an expensive car. However, today a sixth of the country's population is engaged in business. Some trade in the market, others engage in large and risky investments. (See How to make money on). In this article we will talk about opening a mini-hotel or hotel; below is an example of a business plan for a hotel with 24 rooms (44 beds).

Building for a hotel or hotel

Hotel business: how to open a mini-hotel, hotel

Today, the hotel business is quite stable and profitable. You can start earning income from the hotel business in any region of the country. He is the most in a safe way entrepreneurial activity. An investment in a (mini) hotel will guarantee a permanent income, but only if the hotel is run by a knowledgeable person.

Creating a hotel should begin with the selection of premises. It is best to build or buy a suitable building, because renting it for long time- far from the best best idea. (Business ideas for small town cm. ). A building with several floors is perfect for creating a small mini-hotel. A well-written hotel business plan is needed for many purposes:

1. Used as a ready-made presentation for investors.
2. Constantly used for internal use as the main management tool.
3. Needed to determine all costs, risks, and pitfalls. It roughly helps to calculate the future income of a business and its prospects.

Description of the business plan for a three-star hotel with 24 rooms

Purpose of the project: open a 3-star hotel for 44 places (24 rooms)

Objective of the project: service and accommodation for comfortable stay city ​​guests, tourists.

Demand: In Russia, the demand for hotel services is constantly growing. There are many reasons for this: the leap tourism business in Russia, an increased influx of foreign tourists, the opening of large enterprises together with other countries, holding exhibitions and seminars throughout the Russian Federation.

Given the deteriorating quality of the environment, hotels located in clean, untouched corners of nature, far from civilization, are becoming more in demand.

Marketing campaign: To ensure a sufficient number of clients, the hotel will be advertised using printed publications (newspapers, magazines), leaflets with advertising information about the new hotel, and the Internet. Agreements will also be concluded with several travel agencies to advertise our hotel to tourists.

Hotel production plan

The area of ​​the hotel is 1200 square meters. Includes 24 rooms for accommodation, including:

• Luxury rooms - 4 pcs.
• 2-seater - 16 pcs.
• 1-seater - 4 pcs.

The hotel also has entertainment facilities:

• Cafe;
• Restroom;
• Billiards.

Financial side of a hotel business plan

The duration of the calculation period is 2 years (the time of construction of the building) plus the time of subsequent operation.

A) Total investment amount - 18 - 24 million rubles:

• construction of a building - 800 thousand - 1.2 million rubles.
• landscaping of the territory, construction of a parking lot - 3 million rubles.
• design and pre-design work - 11.4 - 14 million rubles.
• purchase and installation of equipment - 2.8 - 4.8 million rubles.

It is necessary to take into account possible unplanned expenses.

B) Current costs will consist of:

• Salaries and transfers to social funds.
• Operating costs.
• Spending on repairs and hotel maintenance.
• Possible tax for the use of land.

The salary of employees (manager and six to seven service personnel) will be 1.44 million rubles. in year.

Operating costs consist of payment for electricity, water and heat supply. This also includes the purchase of products and detergents, communication fees, etc. The cost of operation will be 800 thousand - 1 million rubles. during the accounting period of hotel operation.

C) Main sources of income:

• Income from renting rooms - 6 - 7 million rubles,
• Income from food and drinks 1.4 - 1.8 million rubles.

Additional sources of income:

• Billiards - 100-200 thousand rubles.

The total annual income of the hotel will be: 7.7 - 9.5 million rubles.

The project will pay for itself in 5 years, the profitability is 60%. Using discounting when determining payback periods, we can give a figure of 6 years.

The discount rate in a market economy depends on the percentage of the deposit on deposits, but in practice, most often, increased values ​​are used, taking into account the unstable economy and investment risks.

Over time, the scope of hotel services can be significantly expanded by adding several innovations:

• Pool;
• Sauna;
• Summer cafe;
• Playground for children;
• Bowling;
• Massage room.

This example of a hotel business plan will help you open a mini hotel (hotel), as well as take out a bank loan for your business. Good luck to you!

Summary of a business plan for opening a hotel

This project is a plan for creating a private enterprise to organize a hotel business plan in 24 months. First of all, we list the key points in the process of creating a business plan for launching a hotel. First of all, the Idea of ​​the project arises, and the Goals of the project, such as:

1. Creation of an enterprise with high .
2. in a legal way, indicating the legal address, passport details of the head and founder of the project, information about employees.
3. Satisfying consumer demand for filling the niche of accommodating city guests in comfortable conditions, enhancing the city.
4. Nature of the enterprise: enterprise providing guest services.
5. Providing the opportunity to stay with increased comfort at an attractive price in another city for clients with different levels of material income.
6. Search and conclusion of agreements with investors.
7. Project cost: RUB 5,202,849.
8. Project financing: Provided by obtaining a commercial loan in the amount of 5,202,849 rubles
9. To implement the project, the company needs to take out a loan in the amount of rubles for 24 billing months with a discount rate of 14%.
10. Payback period: 2 years.
11. The investor's income will be 163,800 rubles.
12. Interest payments on the loan begin from the first month of implementation of this project.
13. Repayment of borrowed funds begins from the first month of project implementation. This circumstance is introduced in this business plan to simplify the understanding of the structure of calculating the discounting flow and regulation cash flow. Repayment of borrowed funds begins from the first month of project implementation. This circumstance is introduced in this business plan to simplify the understanding of the structure of calculating the discounting flow and regulating cash flow.
14. Pledged interest rate borrowed funds 14%. It must be taken into account that banks are currently revising the interest rate for investment projects towards the downside.
15. The total amount of accrued interest will be 163,800 rubles.
16. The payback period from the start of the project is 4 months.
17. The payback period taking into account discounting is 8 months.
18. The total economic effect from the project implementation per conditional life cycle is 13,808,051.38 rubles.

Project stages

Project stages	Execution conditions	Deadlines
Start of the project		1-2 years
	1 month project	1 -30 banking days
Getting a loan	Availability of the appropriate package of documents	30 calendar days
Entry into the state register, registration with administrative and tax authorities	Conclusion of an investment agreement	1-30 calendar days
Selection of location and documentation	Preliminary work	30 calendar days
Conclusion of a building lease/purchase agreement	Conclusion of an investment agreement	1-30 calendar days
Purchase of equipment	Conclusion of an investment agreement	1-30 calendar days
Equipment installation	Receiving investment funds	1-30 calendar days
Hiring	Production activities	1-30 calendar days
Training	The end of the stage of organizing the production process	1-30 calendar days
Conducting a marketing campaign	360 calendar days	1-360 calendar days
End of the project		12 month – 24 month

Algorithms of action prescribed in the hotel business plan

The hotel business plan contains the following algorithms of actions for starting a business at the opening of a hotel:

1. Ways and methods of analyzing the target audience, drawing up a portrait of the ideal client, his level of solvency.
2. Registration of business with state supervisory and tax authorities.
3. Hiring qualified employees who can fulfill the client's wishes and be ready to work. Another cost item is hiring employees. Specialists will fill vacant positions on a competitive basis, being general, service and temporary employees with decent competitive pay. Candidates for positions will be considered within 30 calendar days.
4. Services provided by the enterprise.

The relevance of starting a hotel business

As experts note, the main flow of tourists to Russia comes from China, Japan, Korea and the countries of the Middle East. In addition, the recent active dialogue with Asian countries sets us up for fruitful work with them in the coming years. You need to take this information into account in your business plan.

It is important for an investor or bank to know that your project will be scalable in the future, and that the institution or private investor will receive good passive income. It is significant within the country, so most citizens use personal cars and prefer not to pay for an overnight stay in a hotel, but to get to their destination faster.

The regions are filled with new innovative segments, which contributes to the development and enhancement of the comfort of the infrastructure, thus, hotel services are becoming more and more in demand, they are becoming better, the service is better, while maintaining competitive prices. Business in the hotel and restaurant sector reacts most sharply to changes in macro- and microeconomic factors. Almost all the processes that take place in the world today are globalized, in all countries of the world, and the modern consumer is demanding and difficult to surprise him with anything.

The most popular establishments during economic crises are economy hotels and hotels without a category. The most popular establishments during the crisis are economy class establishments and hotels without a category. The hotels are mainly used by families and business tourists.

N and video: Apart-hotel from a communal apartment part 1.

On video: Apart-hotel from a communal apartment Part 2

Hotel operating format

1. Bed and Breakfast (“bed and breakfast”). There is no classification based on the number of stars. The guest has at his disposal a bed or two, breakfast in the morning, or a kitchenette for preparing a simple breakfast, which sometimes just needs to be heated in the microwave.
2. Hostel. A budget option accommodation of city guests and tourists. There are up to 20 beds in one room, and the more of them, the lower the cost of living.
3. Mini-hotel or mini-hotel. There is a reception desk, the check for accommodation is average. Such a body may have its own mini food court or bar.
4. Motel. Most often they are located near highways and busy highways. Very low price accommodation, however, the level of service and responsibility of the owners is also reduced to a minimum.

Many aspiring businessmen start with hostels - this is a mini-hotel designed for no more than 50 guests. A hostel is not a business format that can generate passive income: the owner must be directly involved in the work at the first stage of opening. This market segment is growing: today there are about 360 hostels in the capital.

Hostels are designed for a target audience with average and low incomes - against the backdrop of a fall in the real income of the majority of citizens of our country, the demand for cheap hotels is growing: from 2014 to 2017, the share of hostels and apartments in the booking structure in Russia increased from 0.2% to 6% , people began to travel more within their country, and at the same time try to save on accommodation.

Today, the most common operating formats for hostels are:

1. The hostel in the apartment can accommodate up to forty guests with proper comfort.
2. Hostel-hotel to accommodate one hundred or more guests. The layout is similar to communal apartments.
3. A large-format hostel-hotel with a dining area (cafeteria, restaurant, food court) to accommodate hundreds of visitors.

Draft hotel business plan

The first thing a novice entrepreneur needs to do is analyze supply and demand in his city, and according to the research results, he also needs to decide on the composition of the main target audience.

Good results are obtained by analyzing the activities of competitors - this way you can identify the main triggers (hooks, methods of attracting) the client audience, the advantages and disadvantages of the work, pricing techniques and many other “tricks”. Customers will go where they can try something new without sacrificing service, at a good price.

On video: Modern format hostel

Room

It is better to place a small hostel for tourists in the city center or near the city’s key attractions. For businessmen and business travelers, accommodation near train stations and convention centers is suitable. To adapt a hotel business plan, you can choose both residential and non-residential premises - you just need to coordinate everything with the local authorities and draw up the necessary documents.

Hotel activities in non-residential premises will be much more profitable from the point of view of the law if you are going to set up your own catering outlet in a hostel/hotel. Such a hostel or mini-hotel is not allowed to be equipped only on ground floors and in basements.

An F&B strategy (Food and Beverage “Food and Drinks”), organized at a hotel or inn, can bring good additional income to a businessman, but it is necessary the right approach to the point. Developing a hotel food program is a whole complex of dynamic business processes that require a careful approach. Basically, investments will be spent on hiring qualified personnel and developing developed programs. The developed Food and Beverage system will allow us to tightly occupy the chosen niche in this market segment and strengthen our position in relation to direct and indirect competitors.

The main risks may be rapidly changing food fashion, limited supplies financial resources and time costs

The area of ​​the hostel must be at least 250 square meters. m., and at the same time, all business processes of the hostel must be constantly under your personal control - with this form of self-employment it will not be possible to hire a manager who will be your representative. According to experts, a hostel with an area of ​​120 square meters will require the constant presence of the business founder. Professional business it is necessary to build if it is possible to rent a premises of more than 250 square meters. It is worth noting that placing a hostel in a residential building is fraught with the rapid closure of the business due to unfounded complaints from the residents of the building. Relationships with the residents of the house can be improved by working together to improve the area adjacent to the house or the entrances themselves.

On video: How to open a hostel

Equipment

The total amount of start-up capital that will allow you to start in the housing stock will be about one and a half million rubles. In non-residential housing, this figure will be about 5,000,000 rubles. The cost of repairing a premises can be calculated using the approximate formula: area of ​​the premises * 16-18,000 rubles. A capsule hotel will cost even more - so if standard bed, equipped with curtains, will cost 7,000 rubles, then the capsule will cost 40,000 and more. You will also need to purchase a refrigerator, washing machine, equip a reception.

Repairs and installation of all necessary communications must be done taking into account all the requirements of GOST and SES. It is important not to overload the hostel and not turn it into a shelter - guests should feel comfortable and, most importantly, safe. Remember that it is better to purchase furniture that is durable, as guests may break something or not behave too carefully when handling furniture and other hostel property. According to reviews, it is best to buy mattresses at IKEA - it is both economical and they will last longer.

Soundproofing

Soundproofing and installation of surveillance cameras are important stages of renovation. Having an alarm system is also highly desirable. In order to receive your income legally, you must coordinate your activities with Rospotrebnadzor, the Ministry of Emergency Situations, fire safety and other regulatory authorities.

The real estate market today has been replenished with such hotel-type organizations as

• flotels and boats - hotels located on the water,
• lodges – hotels built in national parks,
• pousadas - accommodation for guests in castles and monasteries, igloos - hotels made of ice, built in season and are more of a creative space for photographs,
• capsule hotels,
• condominium (a kind of apart-hotel), this is a private house, which is owned by several people at once and rented out in whole or in part.

Project costs

Name of expense item	Price
	Qty	per month	in year	One-time purchase	Total expenses per year
Purchase (rent) of a building	200 sq.m			3 000 000	3 000 000
Purchasing furniture for rooms and reception	12			1 000 000	1 000 000
Purchasing washing equipment	2			90 000	90 000
Purchasing vacuum cleaners	2			38 980	38 980
Purchase of TVs and other things	13			56 550	56 550
Purchasing computers and laptops	1			100 000	100 000
Purchase of refrigerators	12			91 788	91 788
Communal payments	12	45 000	540 000		540 000
Purchase of consumables (washing powders, bed linen, napkins, toilet paper)	12	50 000	600 000		600 000
Salary	12	210 800	2 529 600		2 529 600
incl. tax	12	55 800	669 600		669 600
Website creation and promotion		45 000		120 000	120 000
Unexpected expenses				449 731	449 731
Total:		255 800	2 529 600	4 947 049	3 099 331

On video: How much money do you need to open a hostel?

The tax burden

Hotel staff

You can also find freelancers who, for a reasonable fee, will provide support as a revenue manager, F&B manager, or finance specialist. It would also be useful detailed study standards for key business processes. standards specialist

What are the responsibilities of hotel staff?

The maid must:

• carry out high-quality cleaning of rooms, including wet cleaning, and disinfect surfaces after eviction of residents,
• change bed linen, bathrobes, towels in a timely manner,
• monitor the serviceability of electrical communications and equipment in the rooms,
• monitor the timely delivery of prepared food orders.

The hotel administrator is obliged:

• accompany the client to his room,
• communicate with clients, respond adequately to complaints,
• need to issue documents for business trips,
• be able to work well with the reservation system and other electronic online systems hotel,
• fill out internal reporting.

Sample job description administrator:

A modern approach to the hotel business

Casual hotels will appeal to young people who like to try everything new and unusual, but this is a rather narrow segment of the target audience. Hotels located in the buildings of ancient estates are not particularly popular - people are interested in new modern designs. A new format that can significantly affect the hotel business is the eco-direction. Hotels of an ecological format imply the maximum approach of a person to nature, which means the absence of electricity, stationary water supply and other benefits of civilization. Tourists from other countries consider such a pastime exotic and are willing to pay a lot of money for such a lack of service, but it is not worth focusing on the Russian consumer - many of our fellow citizens face such problems every day in everyday life.

Modular hotels have proven to be a quick way to achieve self-sufficiency, but this format requires large start-up costs.

Experts note that the so-called wellness hotels that offer medical services to improve health and wellness programs for children and adults. The modern rhythm of life forces us to spend more and more money on improving our health, while people have less and less time for themselves. Couchsurfing is becoming an interesting format and at the same time a competitor - when residents of different countries can stop at strangers, and then host them in your country/region, or a similar format, when families change housing for a certain period of time, moving into the house of a foreigner or a resident of another region of our country as a guest. Today, the camping format is becoming increasingly popular - if you agree in advance with a representative of a special organization, you will be allowed to pitch your tent right in the courtyard of a residential building, subject to a number of rules.

Modern changes in the hotel business are subject to individualization and personalization of requests and problems of potential clients, as well as the use of big data, emphasizes a number of experts. Large hotels even open live-in-labs centers that study latest concepts and technological innovations in real time and constant testing.

The modern consumer is demanding and flexible. The startup that will win is the one that responds the fastest to the variability of demand and creates a new fashion or popular trend. It is better to collect initial information from large, established brands with an impeccable reputation. Hotels that have won loyalty large number clients, taking into account their financial capabilities, can respond much faster to the requests and requirements of the target audience.

On video: Hostel from scratch in Europe

To save start-up capital, you can use rent or purchase of unfinished good area. The main thing here is the correct conceptual orientation. Thus, experts cite statistics according to which more than 450 hostels operate in Moscow today, with 35 beds each. At the same time, the number of hostels that can comfortably accommodate up to one hundred guests is very small - this is 5% of total number. The market is fed up with offers of average and low quality, such a niche is becoming interesting for a startup. Under-construction office centers and multi-level parking lots, unclaimed, can be adapted to the format of a cozy hostel construction companies that have become unprofitable.

The main trend in the modern hotel business has become the eclecticism of formats - a hostel combined with a hotel, a hotel with the service of accommodating guests in apartments, etc. Public space becomes more general, and this mixing of flows ultimately allows business owners to save a lot of money and at the same time attract a larger number of potential customers.

Branded hostels allow you to use common space–kitchen, self-service laundry, common area for an overnight stay, which has individual lockable cabinets for storing personal items (valuable and not), lamps for comfortable reading, USB ports for charging electronics. Hostels, as hoteliers emphasize, are not only an opportunity to save money on accommodation, but also to meet a number of interesting people with similar spirits and interests. Such socialization zones also appear in hotels of a more expensive format.

What additional information needs to be included in a hotel business plan?

1. Selection of business premises and architectural plan for connecting or repairing communications
2. Design layout of the project, ensuring the best promotion of the business.
3. Tax registration, registration in funds, registration of the organizational and legal form of business, legal support
4. Marketing plan for the project

Marketing plan hotel business plan

Customer focus is the main component of success in the hotel business. Speed ​​of service, cleanliness of the rooms, freshness of accessories and the opportunity to communicate with staff who are ready to answer all the questions of a guest of the city (country) - this is what the modern client is looking for. Remember that the work of your staff is your reputation, and select your team carefully. Use any crisis phenomena to your advantage, benefit from changes in market conditions.

Hostel (hotel, inn) is special kind location, it doesn’t matter whether a person came to the city for business, work or just to relax. Be aware of all the cultural events taking place in the city - this will work in your favor. Today, if a business is not on the Internet, you can’t count on its success. Therefore, investments in creating a hotel website will be one of the main expenses for its promotion. The site must meet all the requirements and principles of mobile-friendly, then the pages must load quickly, the management must be easy and understandable, the methods of payment and booking a room must be varied and convenient.

It is better to choose original content, professional photos. Latest news from the life of the hotel give a good return and increase loyalty. People like to be talked to. In order for as many potential clients as possible to know about your service, you should pay attention to such paid services that work on a commission basis, such as Booking, Expedia and Ostrovok, Hostelworld. You can also use map services as selling platforms - Google Maps, Yandex Maps, 2GIS

The main task of a modern hotelier is to create the maximum comfortable conditions for guests' stay and giving them maximum attention. The hotel/hostel concept is doing well in tourist cities. If your main target audience is business travelers and taxi drivers, what matters to them is the degree of comfort and the opportunity to relax and wash things, not creativity.

Documentation for starting a business

In the process of writing and implementing a hotel business plan, it is necessary to send a notification to the Office of Rospotrebnadzor and the local Ministry of Internal Affairs. Please remember that all your guests must be registered. It is also worth mentioning the law that will come into force next summer: all hotels that can accommodate 50 or more guests will be classified according to certain rules and will be assigned stars. You can go through the classification immediately. This can be done in any company that is accredited and subordinate to the Ministry of Culture. The cost of the service is 15,000 rubles for a hotel in a residential building, and 30,000 rubles for a non-residential building.

The main types of expenses for a hostel are: wage employees, payment of utilities, purchase of cleaning supplies, connection to the Internet, commissions for services such as Booking, payment for minor repairs and a number of others. Also, do not forget about monthly contributions to funds.

Hotels sometimes provide property insurance for guests. A hostel, unlike a large hotel or inn, is more free space, and it is important that the staff loves to communicate with people - the popularity of the establishment depends on the level of their communication skills. It’s very good if in your hostel people find the opportunity to organize a paid tour of the city. The payback period for a hostel ranges from one to one and a half years. So far, the legislation of the Russian Federation does not have a separate law that would regulate the activities of hostels. In January 2015, the regulation “Accommodation Facilities Services” came into force. General requirements to hostels”, but only recommendations are published there.

Legislation changes every year. These changes do not always benefit the existing business, but it is impossible not to take them into account. Thus, the widespread transition to online cash register control and the ability to track the company’s financial turnover on the Internet, as well as the submission of electronic reports, forced many businessmen to spend a lot of money. However, there are some standards that must be adhered to in the hotel business to guarantee the provision of services highest quality. Keep track of the percentage of interesting events taking place in the city - what more people visits it, the higher the need for accommodation.

On video: How to open a mini-hotel. List of documents

The target audience

Hostels attract young people and low/middle income people. Economy class hotels are preferable for people with above-average income, as well as for business tourists. You can enlist the support of not only domestic but also foreign investors if you truly provide them with interesting project With good level profitability. The modern consumer is most often a person with a fairly high income, accustomed to the proper level of comfort, but also wants to save money. Therefore, more and more poshtels are appearing abroad - a kind of luxury hostels that do not provide breakfast and lunch services, but which organize cycling excursions and breakfasts with local residents who can provide all the flavor of local cuisine (of course, the suppliers of such food are carefully controlled to comply with regulations sanitation)

The criteria for evaluating hotel service can be reduced to a certain common denominator:

• Reliability and safety of services provided in the establishment.
• Availability of access to a stable Internet.
• Level of cleanliness and disinfection in restrooms, showers and laundries.
• What you need to pay attention to when arranging a hotel.

In order for investors to like your business plan, you need to justify and confirm the information presented. Step by step guide

1. Hiring staff for a hotel food court. The hotel catering team must be carefully selected.
2. Take care of the opportunity to constantly improve the skill level of your employees.
3. Regular analysis of the needs of the target audience, monitoring the requests of VIP clients and making appropriate changes to menu items is the way to stay afloat among competitors.
4. Waiters must be proficient complete information about any of the menu items, it is advisable that they themselves try what they bring to the guests - clients often ask questions regarding the composition of a particular dish. In addition, a person may have a banal allergy to a certain, at first glance, the most innocent product.
5. Listen to your guests and rely on their opinions.
6. The menu should be simple, attractive and always fresh. Such apparent simplicity does not exclude a creative approach: introduce special offers that will be of interest not only to guests of the city, but also to its residents.
7. Cooking safety is what the client pays attention to first. Cleanliness must be impeccable. The establishment must not only have all confirmed safety certificates and compliance with requirements and standards, but also be prepared for unexpected visits from inspectors.
8. Quality products are more expensive, but you can be confident that your suppliers will deliver the highest quality product you need on time. Delicious dishes can only be obtained from good raw materials.
9. Be consistent in portion sizes and presentation style—customers remember the little things like that.
10. Develop a service strategy: the concept in the hotel and in the cafe (restaurant) must obey general style. Delivery to rooms varies increased complexity cleaning and additional development of staffing.

On video: Capsule hotel

Volume plan for the provision of services for the billing period

Period	Name of service type	Sales volume per month	Price (in rubles)	Sales revenue (thousand rubles)
1-12 month of investment		119.7 days of occupancy	From 1,200 to 12,000 rubles	508 680
1-12 month of investment	Bar, restaurant services	579 hits	Cost according to the price list (average bill 1,200-1,800 rubles)	684000
1-12 month of investment		200 hits	Cost according to the price list ( average price from 600 rubles)	120 000
13-24 month functioning	Renting out rooms to visitors, booking	140.7 days settlement	From 1,440 to 14,400 rubles	618 300
13-14 month of operation	Bar, restaurant services	624 hits	Cost according to the price list (average bill 1,300-1,900 rubles)	823 680
13-14 month of operation	Taxi services, booking tours at travel agencies, etc.	264 hits	Cost according to the price list (average price from 750 rubles)	174 240

Estimated revenue

How to open a hotel or a motel along the road? Roadside service in Russia is poorly developed. IN individual regions quite difficult to find a motel. During frequent trips around the country, you have seen this picture more than once. Freight trucks line the roads in long rows. It's not a matter of economy that forces them to be located on the road. It's all about the lack of hotels.

Roadside motels– these are small hotels that are located near the road. Main element Each motel has a large parking lot. The doors of the rooms of such a hotel should face the street so that guests do not have contact with other guests and maintain anonymity. This important condition for many on long trips. The room should have everything to a minimum. With the help of such conditions, reasonable prices for motel rooms are achieved.

According to reliable data, the number of travelers will increase by five million by 2015. The number of hotel service facilities is growing at a slow pace. There is a shortage of gas stations, motels and other services on the highways. Today there are about 2,000 motels operating in Russia (most of which do not belong to this type of hotel business due to the inconsistency of the structure).

How to open a hotel - a small motel near the road?

First, choose a location. It is worth taking a closer look at intercity routes. It’s good when there is a service station, gas station and various cafes nearby.

According to the law, a number of restrictions and requirements are imposed on roadside infrastructure facilities. For example, the motel and the sign should be located so as not to block the view of the road. The motel must have parking and a highway exit. Moreover, to legally open a motel, you will need to obtain a lot of certificates and permits to conduct this business. You can open your own restaurant together with the motel.

The building may have rectangular shape or "L" shaped. The motel must have one or two floors. Inside each room there should be: a shower, a bed, a TV, chairs, a wardrobe and bedside tables. Your guests should feel as cozy and comfortable as possible. Only then will they definitely come to you again. A good addition to the motel will be a terminal for accepting mobile payments. This will become your additional source of income.

Your motel can be decorated to fit a specific theme. For example, in the USA, motels are styled according to the theme spaceship, sea, etc. These motels are becoming more popular.

Roadside signage is a must. This good publicity, which will inform drivers about the motel. Additional advertising is not required, but you can create your own website with a room booking service. This will become relevant if your hotel becomes popular, and motel rooms will be booked in great demand.

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