Ready-made coffee business plan. Business plan: opening a fragrant coffee shop

From ancient times to this day, coffee shops remain a favorite place to relax, and an invigorating cup of coffee in the morning is popular all over the world. That is why opening a coffee shop is a profitable business.

• 4 coffee shop formats that are doomed to success
• Choosing a coffee shop concept - a battle for originality
• How to choose best room for a coffee shop?
• Coffee shop business plan
• How much money does it take to open a coffee shop from scratch?

According to rough estimates, to make a cup of coffee, you need to use 7-8 g of ground beans (the cost of one serving is about 10 rubles). average price cups of espresso - 60 rubles. That is, the profitability of the business is 500%.

But, like any business, opening a coffee shop is associated with certain risks and difficulties. If you correctly draw up a business plan for a coffee shop and manage the business well, you can become the owner of a very prestigious and well-known establishment in the city.

4 coffee shop formats that are doomed to success

There are several main formats of coffee shops that have taken root in Russia today. .

French coffee shop

A traditional or French coffee shop is designed for quiet time and relaxation. This is the most expensive type of business. For such coffee shops it is necessary classic interior, expensive dishes, service with the help of waiters.

Such a coffee shop requires a kitchen, so not only coffee is served here, but also hot dishes. Despite the fact that the prices here are much higher than in other types of coffee shops, they bring a stable income.

Pros:

• The ability to make the menu varied;
• A more familiar format for visitors.

Minuses:

• High competition;
• The need for large investments.

American coffee shop

Mini coffee shops or American coffee shops are different from traditional ones. They do not have a kitchen and, therefore, no hot dishes. , but they offer a wide range of coffees and other drinks.

Mini coffee shops usually have several small tables where you can sit. Most often, this type of coffee shop is located in shopping centers. The markup on goods here is significantly higher than in previous versions.

A mini-coffee shop also requires large investments at the initial stage.

Pros:

• wide selection of coffee varieties;
• Possibility of placement in shopping centers.

Minuses:

• large associated costs;
• lack of hot dishes.

Express coffee shop

Express coffee shops only provide a counter and necessary equipment. Also, such coffee shops can be located in small kiosks or rented premises, in shopping centers. Typically, the establishment's assortment includes a variety of pastries.

pros

• location within walking distance;
• low cost of goods

Minuses

• difficulties in maintenance large quantity visitors
• difficulty choosing a location for a coffee shop

Mobile coffee shops

For mobile coffee shops This kind of business does not require renting premises, but it does require a means of transportation from which to trade coffee and baked goods.

Pros:

• the ability to change points of sale;
• low initial investment.

Minuses:

• dependence on weather conditions;
• high transport costs.

Coffee shops in all regions are popular among different segments of the population. But before making a coffee shop business plan, it is better to analyze the market in your region. To do this, it is enough to conduct monitoring on the Internet, or, if possible, involve a marketer, which involves additional costs.

Choosing a coffee shop concept - a battle for originality

If you are determined to write a business plan for a coffee shop and open your own establishment, then you will first need to think about a concept that will distinguish your coffee shop from other businesses of its kind. And you will have to put in a lot of effort and imagination to lure customers and make their time in your establishment pleasant and unforgettable.

Entrepreneurs in many countries around the world have found the most original ideas, which make their enterprises the most unusual.

So in “BarbieCafé” (Taiwan) those who wish find themselves in the pink world of Barbie. Everything here - the interior, the uniforms of the waiters, and the dishes (mainly desserts) are pink.

To tell the truth, there were very negative statements about such an establishment in some media, but this does not prevent the owners from operating successfully and making a profit.

But “Alkatraz” (Japan), on the contrary, attracts visitors with its extreme sports and prison romance. The tables in the cafe are separated by bars, and visitors are offered such exclusive dishes as “Dead Bird”, “Human Intestines”, etc.

At DinnerintheSky (Belgium) you can dine under the sky, and the coffee itself is a crane structure; at the O’Noir cafe (Canada), blind waiters will serve you in complete darkness.

At Velokafi (Switzerland), the tables are designed in such a way that you can dine at them without getting off your bike.

Of course, when developing a business plan for a coffee shop, it is not at all necessary to come up with super-original ideas, but it should have its own “zest”. It is designed to attract visitors to your establishment.

You can make a coffee shop in a classic style, with expensive dishes and chandeliers. Or, if you want to primarily attract young people and students, a casual, urban or hi-tech design will do. It is quite possible to settle on original names of dishes or uniforms for waiters.

How to choose the best premises for a coffee shop?

After you decide exactly what type of coffee shop you will open and decide on the idea, you need to choose a room. It is best to rent premises in the city center, in historical places, where there is a lot of traffic.

It’s a big plus if there are entertainment venues, theaters, cinemas, shopping centers, and educational institutions near the coffee shop. For a budget coffee shop, train stations and markets are more suitable.

It is possible that a coffee shop located in a residential area will operate successfully and generate good income, but only if it is densely populated and residents do not have much choice, and the nearest cafes and coffee shops are located quite far away.

The most suitable option is if the area of ​​your coffee shop is at least 100 square meters. m., and have 40 seats. The average price for renting a premises of 100 sq.m. for 2017, about 120,000 rubles per month including utility bills. The rented premises must accommodate:

• hall for visitors;
• kitchen;
• bathroom;
• utility room.

You can choose a room of 60-70 square meters. m., but it is less profitable. It is best to rent a premises that was originally a catering outlet, then you will avoid unnecessary red tape with documents and problems with the SES.

Coffee shop business plan

Paperwork

But with paperwork, like for any other business, you need to run around, although it is quite possible to do it in 1-2 weeks. What documents are needed to open a coffee shop? You need to register your activities as an individual entrepreneur or LLC, OKVED code 55.30: “Activities of cafes and restaurants”, choose a special tax regime, UTII or simplified tax system. Then buy cash machine and also register it with the tax authorities.

To open a cafe, the following documents are required:

State registration new enterprise.

Premises rental agreement(it is better to immediately conclude 3-6 months in advance).

Conclusion from the sanitary-epidemiological station.

Conclusion from the fire service.

License to sell alcoholic beverages(if you plan to sell alcohol) and food retail license(If you want to).

Conclusion of Rospotrebnadzor(sometimes necessary to coordinate dish recipes).

Technical project for redevelopment of the premises(if such an event is planned).

The paperwork will cost from 10 to 30 thousand rubles.

Choosing an interior - 3 rules that will attract visitors

Repairs are one of the most expensive parts of an investment. It can last for more than a month and cost at least 500-600 thousand rubles. But before you start, you need to think carefully about the interior; it’s even better to invite a designer who will offer original ideas and successfully use the space.

It is not at all necessary to make a coffee shop that looks like a lego structure, as in “Mocha -Mojo / Studio Mancini /” Chennai in India, or change the appearance of the coffee shop with the help of lighting, as in “DreamBags-JaguarShoes / Studio Carnovsky /” London, England. But it’s worth remembering three rules that will attract visitors.

The coffee shop should be:

• cozy

Soft and diffuse light, small partitions between tables, soft sofas near the walls.

• comfortable

Properly arranged furniture and hangers will help make the coffee shop comfortable. The bar counter and display cases should be located so that they are immediately visible upon entering the establishment.

• stylish

Stylish trinkets will add special chic to the coffee shop. desk lamp or lamps, beautiful dishes.

It is worth remembering that the coffee shop must have a specific theme: from the menu and furniture to the waiters’ uniform.

Equipment selection

Now let's try to figure out what equipment is needed for a coffee shop and how much it will cost.

So, you need:

For the hall:

• bar counter;
• tables;
• chairs;
• sofas;
• TVs;
• musical equipment;
• lamps, table lamps, decorative elements;
• dishes.

For kitchen:

• coffee machine(the best option is 2 coffee machines - professional Italian equipment brands LaCimbali, Faema, Rancilio);
• coffee grinder;
• fridge;
• Dishwasher;
• closet;
• mixers and blenders;
• plate;
• oven.

The estimated cost of equipment, furniture, dishes and kitchen utensils will be 730-800 thousand rubles. Among other things, you will need to purchase detergents and cleaning products and equipment for the bathroom.

Recruitment for a coffee shop

There are mini-coffee shops where the service is provided by the owner and hostess, but, as a rule, to organize a good and profitable coffee shop you need hired personnel :

• manager(manager) - 1;
• accountant - 1;
• security guard - 1;
• barista - 1;
• cook - 1;
• dishwasher - 1-2;
• cleaning woman - 1;
• waiters - 2-3.

The salary will require at least 120-150 thousand rubles. If the coffee shop has a regular work schedule, say from 10:00 to 22:00, you can organize work in one shift, but still the best option is to work in 2 shifts.

Coffee shop menu selection - 9 main dishes

If there is a kitchen, the coffee shop menu can be quite varied. In the first place, of course, there should be coffee and other drinks:

• coffee and drinks based on it (6-8 varieties);
• tea(5-6 varieties);
• hot chocolate;
• juices;
• cocktails;
• salads(it is advisable to add several new salads with original names);
• sandwiches(with cheese, sausage, ham, fish, you can offer hamburgers and cheeseburgers):
• hot dishes(several options for meat and fish dishes);
• Dessert(several types of ice cream, cakes, cheesecake, specialty desserts).

Baked goods can be offered either from your own production or imported, depending on the possibilities.

The “Coffee to go” service will be a big plus for your business. Moreover, you can take with you not only coffee, but also pastries, salads, and sandwiches.

For coffee and other products you will need approximately 250-300 thousand rubles.

Coffee shop advertising - ensuring 50% success

An advertising campaign should begin a month or two before the opening of the cafe, based on financial capabilities. You can start with social networks. Several VK reposts, for example, can significantly stir up interest potential clients, in the event that they promise at the opening any draws or menus that competitors do not have.

Public transport or billboards are quite suitable for advertising, but this pleasure is not cheap. You can get by by posting advertisements at bus stops and in other places specially designed for such purposes, but the effectiveness of such advertising will be relatively small.

It's best to use as many sources as possible. In small towns, you can successfully turn to word of mouth, which is often more productive than local media.

How much money does it take to open a coffee shop from scratch?

It is impossible to answer the question of exactly how much money it will take to open a coffee shop. Much will depend on you and your choice: in which city you decide to open a coffee shop, what kind of premises you rent, what kind of renovation you want to do, how much to invest in the design of the coffee shop, how expensive equipment you decide to purchase, what the menu will be like.

Download coffee shop business plan

Such an establishment will pay for itself, at best, in one and a half to two years. Therefore, before opening a coffee shop, carefully consider all the risks. But, if things go well, you can earn 250-350 thousand a month.

It may be better to start with a mini coffee shop or express cafe. The costs of such establishments will be 2-3 times less and they will pay off in six months or a year, but the revenue, accordingly, will be several times less.

We hope that the presented coffee shop business plan with calculations will help you start your own business.

In this article we will look at the features of such an enterprise as a coffee shop. Sometimes it is mistakenly associated with an ordinary cafe. This is not entirely true. More precisely, an ordinary cafe can be called a coffee shop, but at the same time it will not be one.

From an income point of view, it may not be important to clarify the difference between a cafe and a coffee shop, or a public food outlet in general. But from the point of view of building a business, generating and implementing an idea, this seems important.

If a public catering outlet generates income, that’s good. But at the same time, completely different business models are used for construction.

The coffee shop business model is implemented on other projects and where it works - other models may not work. Those. at coffee shops have their own specific sales market– not always intersecting with others.

Distinctive features of the coffee shop

A coffee shop is not a catering outlet. Although sometimes it is turned into one or, due to the circumstances, it itself is transformed into it. The coffee shop is turning into a catering outlet through an exorbitant expansion of additional services and an increase in the number of dishes.

We will not consider such food points. The coffee shop business plan does not include the entire variety of catering outlets. What makes a coffee shop different?

A coffee shop is, first and foremost, coffee. Coffee here should be presented in a wide range. Depending on the orientation of the coffee shop towards certain clients, the coffee can be instant or elite, hand-brewed.

In addition to coffee, additional dishes may be offered: sweet cakes, chocolates, etc. If you offer kharcho soup with coffee, the establishment has already gone beyond the coffee shop format and a different model is required to evaluate the business.

In addition to coffee, the range of drinks can be expanded: cocoa, tea, etc.

So, the coffee shop offers:

• various different types of coffee;
• accompanying light dishes for coffee;
• other drinks;

This type of establishment implies a specific target audience.

Who is the coffee shop aimed at?

Obviously, a coffee shop does not imply a complete, comprehensive diet.

Target audience for the coffee shop:

• students, teachers;
• creative intelligentsia;
• businessmen;
• other (visitors of shopping centers, train stations, etc.).

It's worth reading the article: Which one is best?

The idea of ​​a coffee shop includes two concepts:

• quickly, on the run, drink coffee and a bun;
• chat over a cup of coffee.

According to the location of the coffee shop, emphasis is placed on certain features. For example, a coffee shop located in an elite business center should most likely offer natural coffee and a pleasant, intimate atmosphere for negotiations.

Additional coffee shop services

How to expand the services provided:

• organization of pre-orders (coffee breaks);
• delivery of orders.

This is especially true for coffee shops aimed at working with businessmen, creative intelligentsia, scientific and educational groups.

Download a ready-made coffee shop business plan, current for 2019, from our trusted partners "Biplane". Download link.

Placement of a coffee shop, market analysis

A business plan for opening a coffee shop must include the location, the approximate structure of the target audience, and the competitive environment. Moreover, the competitive environment is not only nearby similar coffee shops, but also all catering establishments in the area that offer similar drinks.

Unlike other places that offer coffee, the price at the coffee shop is higher. Sometimes even higher than in a restaurant. Therefore, a coffee shop should offer a number of advantages: first of all, high-quality coffee, everything else depends on the location.

The minimum entry into the business is inexpensive, it is enough to purchase a coffee machine, so many people open a coffee shop without thoroughly working out the idea. After some time, unable to withstand the competition, the business closes.

The location of the coffee shop is crucial for the profitability of the business..

The most favorable options for its location follow from the features of the coffee shop:

In educational institutions or directly near them.

• In this case, the emphasis should be on speed of service and not very expensive types of coffee. Additionally - various kinds of sandwiches and light snacks.
• Target audience: students.
• Competitors: student cafes, fast food establishments.

In the business district.

• There is always a choice of expensive, well-prepared coffee. Strict design of the premises, corresponding requirements for personnel. Services for organizing coffee breaks.
• Target audience: businessmen.
• Competition: restaurants.

In other places where people visit: shopping centers, train stations, etc.

• Here you will need a reasonable combination of mid-segment prices and inexpensive types coffee. In the process of work, a feature of a specific location may be identified, which will require constant monitoring of the enterprise and analysis of the emerging market.
• Target audience: clarified during the work, previously identified by observation, visiting surrounding public catering establishments.
• Competition: all food establishments located nearby with similar services.

What is needed to open a coffee shop?

Let's look at how to open a coffee shop from scratch. We have roughly decided on where to start next. The business plan includes the direct costs of opening a coffee shop. We decide on the necessary documents.

Room

Depending on the specific implementation, the premises may be different. To organize a small student coffee shop with 5-10 seats, a room of 10-20 square meters will be enough. For a large coffee shop with 50 seats in a business center - 100 - 150 square meters.

The requirements for the premises are the same as for all catering establishments. Those. sanitary and epidemiological, fire departments, etc.

There are no restrictions on the design of the premises. The main thing is that it corresponds to the place where the establishment is located.

The furniture should also fit harmoniously into the overall decor of the room.

Additional requirements for the premises appear when placing it in a residential building: sound insulation, work schedule, etc.

Equipment

Minimum set of equipment:

• coffee machine;
• coffee grinder (several for different varieties coffee);
• fridge;
• mixer;
• microwave.

Depending on the specific implementation, additional devices may be included in the equipment (for example, a computer with the Internet for maintaining your page).

Staff

The financial calculations of the coffee shop business plan include personnel costs.

The specific recruitment of personnel also depends on the format of the coffee shop being implemented.. This applies to both quantitative and qualitative composition.

For small establishments, one or two people are enough, depending on the work schedule. In large coffee shops, in addition to bartenders, waiters, cooks, cleaners, etc. are added. Accordingly, the higher the class of the coffee shop, the stricter the requirements for personnel and the higher the costs for them.

Some of the staff may be hired on a piece-rate, part-time basis. For some of the work, you can enter into an agreement with specialized companies: culinary companies, cleaning companies, etc.

Documentation

Documentation depends on the legal form. In most cases, organizing an individual entrepreneur is enough. The most convenient type of taxes is UTII.

Documentation:

• package of organizational documents;
• necessary contract agreements;
• license (if you plan to sell alcohol).

In addition, you will need a marketing plan. A marketing plan for small establishments may consist only of advertising and a small bonus system for regular customers. For serious establishments, a more thorough approach will be required: advertising campaign, discounts, seasonal fluctuations, etc.

Costing example

Let's give an example of calculation - how much it costs to open a coffee shop in Moscow, profit, payback.

A small coffee shop with 20 seats. Area 50 square meters. Staff - bartender, waiter.

One-time costs

Fixed costs

Income

The markup on coffee in coffee shops reaches 1000%. It all depends on sales volumes. With an average check of 100 - 200 rubles. The number of visitors is 50 – 100 per day. We receive daily revenue: 5 – 20 thousand rubles. in a day. Per month on average: 150 – 400 thousand rubles. This is when the coffee shop reaches operating capacity.

Monthly profit will be: 30 – 50 thousand rubles. Payback period is from one to one and a half years.

The breakeven point in the absence of miscalculations occurs approximately a month to three after the start of work.

• Market prospects
• Description of products and services
• Marketing plan
• Production plan
• Business risks
• Financial plan
  • • • Similar business ideas:

Business plan for opening a coffee shop with 48 seats in a city with a population of 1.2 million people.

How much money do you need to open a coffee shop for 48 people?

According to preliminary calculations, opening a coffee shop will require an investment of about 3,830,000 rubles:

• Repair and design of the premises - RUB 1,200,000.
• Purchase of furniture and equipment - RUB 1,500,000.
• Creation of inventory, purchase of ingredients - 200,000 rubles.
• Accounting program, office equipment - 100,000 rubles.
• Advertising budget (signboard, website creation, etc.) - 150,000 rubles.
• Business registration, approvals and permits - RUB 80,000.
• Other expenses - 200,000 rubles.
• Reserve capital - 400,000 rubles.

Step-by-step plan for opening a coffee shop

1. Search for sources of project financing;
2. Search for premises for an establishment;
3. Registration legal entity at the local tax office;
4. Concluding a lease agreement for premises;
5. Coordination of the coffee shop project with the SES, architecture and fire inspection;
6. Repair and redevelopment of premises;
7. Purchase and installation of equipment, purchase of furniture;
8. Personnel search
9. Procurement of products and ingredients
10. Menu development
11. Opening of the establishment
12. Advertising

Market prospects

Despite the growing competition among coffee establishments, the entry of new players into this market is still promising. In terms of sales volumes, coffee ranks second in the world, second only to the hydrocarbon market. The popularity of coffee consumption is growing everywhere, not only in developing countries, but also in prosperous developed countries. On average, coffee consumption in Russia is growing by 2 - 3% per year. According to some data, our country ranks fourth in the world in per capita coffee consumption - 0.6 kg per year. The most famous companies in the coffee market in Russia are: TM “Nescafe”, TM “Jacobs”, TM “Black Card”, TM “Davidoff”, TM “Jockey”, TM “Tradition”, TM “Arabica”:

Description of products and services

The menu of our coffee shop will include the sale of the following products: Coffee

• Black coffee (Americano, regular, double espresso)
• Coffee with milk (cappuccino, mega cappuccino, latte, mocha, mega mocha)
• Coffee with cream (raf coffee, mega raf coffee, toffee coffee)
• Others (cocoa, hot chocolate, iced coffee)

• Black tea (earl gray, ish tea)
• Green tea (tru green, milk oolong)
• Fruit tea
• Herbal tea (ginger lemon, minty, rooibos)

Dessert

• Cheesecakes
• Cakes
• Bakery
• Chocolate

Snacks

• Sandwiches
• Quesadilla

Beverages

• Freshly squeezed juices
• Smoothie
• Cocktails
• Lemonade

How much can you earn from coffee shop services?

Free Wi-Fi will also be available to visitors. The cost of coffee will be on average 110 rubles per cup of 200 ml. According to preliminary calculations, the average bill for an establishment will be 200 rubles. The opening hours of the establishment are planned to be from 09:00 to 20:00. The expected average number of visitors per day, for the first six months of operation, will be no more than 80 people. Subsequently, with the growing popularity of the establishment, the average attendance of the coffee shop is expected to increase to 200 people per day.

Expected revenue for the first year of operation will be 10,080,000 rubles.

Marketing plan

The choice of premises for a coffee shop will be based on the following principles:

• Availability of a solvent audience of clients. This should be an area with a large number of wealthy citizens.
• Availability of convenient access roads and parking.
• Availability of high cross-country ability. In this sense, preference will be given to places near universities, metro, stops public transport, large office centers.
• Respectable appearance of the building in which the establishment is planned to be located.
• Rent amount.

The main payment in our establishment goes to paying clients. These are independent and wealthy people over the age of 25, with an income level of at least 25 thousand rubles per month. The ways to promote our establishment will be as follows:

• Advertising in the media (television);
• Outdoor advertising, banners and billboards;
• A bright advertising sign above the entrance to the building;
• Invitation coupons with a 30-50% discount;
• Advertising on the Internet (website, group on social networks);
• On the opening day, the first 50 customers receive a free cup of coffee.

Production plan

To accommodate the establishment, it is planned to rent a premises with an area of ​​142 square meters in close proximity to office centers and a metro station. The lease agreement will be concluded for a period of 8 years with the possibility of extension. The rent will be 85,000 rubles. per month. The capacity of the establishment will be 48 people. In addition to the service hall, the premises will be divided into an entrance area (dressing room and hall), a kitchen area, a utility room, a staff room and a toilet. It is planned to spend at least 1.2 million rubles on the renovation and design of the premises. The redevelopment of the premises will be coordinated with the city architecture, SES and fire inspection.

What equipment to choose for a coffee shop

• Heating equipment (gas stove, combi oven);
• Refrigeration equipment (refrigerated display case, freezer);
• Furniture (tables, chairs, hangers, bar counter);
• Bar equipment (juicer, coffee machine, coffee grinder, blender and mixers);
• Sound equipment, plasma screen, office equipment;
• Dishwasher;
• Confectionery showcase;
• Other auxiliary equipment and utensils.

It is planned to spend at least 1.5 million rubles on equipping the coffee shop. The staff will include a chef, an administrator, senior cooks (3 people), assistant cooks (3 people), waiters (3 people), a cleaner, a cashier (2 people) and a PR manager. The establishment's staff will be 15 people, with a total wage fund of 220 thousand rubles per month.

Which tax system to choose for business

The organizational and legal form of the establishment will be a limited liability company consisting of two founders. It is planned to use UTII as a taxation system - single tax for imputed income. This is the most optimal tax regime for a coffee shop with a service hall area of ​​up to 150 sq. m. The amount of tax payments will be 9 thousand rubles per month.

Business risks

In the course of conducting this business, the following risks may arise:

• Growing competition, emergence of large network players in the market
• Seasonal drop in demand for coffee
• Increase in rental payments
• Staff turnover, problems finding qualified personnel

Financial plan

Let's move on to calculating the main indicators of business economic efficiency. Annual fixed costs according to the business plan will be:

• Rent - 1,020,000 rub.
• Salary - 2,640,000 rubles.
• Insurance contributions to the Pension Fund of the Russian Federation and the Social Insurance Fund - 792,000 rubles.
• Taxes (UTII) - 108,000 rubles.
• Utility bills - 360,000 rubles.
• Advertising - 420,000 rub.
• Accounting (outsourcing) - RUB 72,000.
• Unforeseen expenses - RUB 300,000.

Total - RUB 5,712,000. Variable expenses

• Cost of products and ingredients - 25% of turnover

Thus, the net profit of the establishment for the first year of operation will be 1,344,000 rubles. The profitability of the coffee shop is 15.4% (this figure will grow in subsequent years). With such calculations, you can expect a return on investment after 34 months of operation.

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Many people love to drink coffee. Some people do it to get a feeling of pleasure, some do it to feel better before important work, but, one way or another, this drink is quite popular. Today, on the streets of the country you can find many establishments that offer visitors a cup of coffee. Because the rhythm of life modern man is quite high, sometimes you have to take coffee with you.

Takeaway coffee is also very popular because it is very convenient, because when getting ready for work in the morning, you can buy this drink on the way, thereby saving time on preparing and drinking it at home.

This leads to the conclusion that coffee to go good idea for business. In this article we will talk about how to open and develop this type of entrepreneurship.

For every beginning businessman, the rules are always the same. That is why, in order to open a private enterprise, it is necessary to draw up documents in special authorities so that you carry out your activities legally. Of course, another important part in the first stage is drawing up a business plan for takeaway coffee, but more on that later.

You can register with the tax service as an individual entrepreneur or LLC. After registration, you are assigned a code 55-30, which is given to all establishments operating as restaurants or cafes. It is also better to choose a simple tax system, which is 15%.

It is worth noting that an LLC is more suitable for those who want to open several outlets at once, but for one cafe you can use the status of an individual entrepreneur. In addition to the list of documents, you also need to submit documents for renting or purchasing premises, as well as obtain permission from Rospotrebnadzor.

Investments

Now let's talk about the main costs that you will need to be prepared for. And to understand the scale of investment, you need to understand what is needed to operate your cafeteria. Of course, the main thing here is the premises, and the success of your business can depend on its proper location. We'll talk about this a little later, but now we'll look at other necessary conditions.

Let's start with the coffee machine. The cost of such equipment good level is 50-90 thousand rubles. In principle, you can buy a couple of coffee machines at once and pay 60 thousand for them. The second one may come in handy if the first one fails. Thus, forethought can save you from downtime and loss of customers.

Next, you need to equip your premises with a special sales counter, which will be made specifically for such activities. To make it convenient for the seller to prepare coffee and snacks for people, containers for storing food and other accessories, for example, dishes, cutlery, etc., can be built into it. The cost of such pleasure can cost 70-80 thousand rubles.

It is important to have a refrigerator in which all products with special storage conditions will be located. This could be milk, semi-finished products, buns, cakes, etc. You can buy a good refrigerator for only 20 thousand rubles.

Also don't forget about the dishes. It is necessary to have both reusable and disposable cutlery. As for disposable tableware, you will have to spend about 10 thousand rubles a month on it. Well, in general, the first payment will be about 15-20 thousand.

It is worth noting that we will have to pay monthly public utilities and staff performance. You can hire two sales cashiers for shift work, then the salary fund per month will be 60 thousand rubles. Food costs are about 20 thousand, but this figure depends on the number of sales. This also includes renting premises, which can amount to about 10 thousand rubles monthly. We also remind you about paying taxes, the amount of which will depend on your income - approximately 10-15 thousand.

So, the total amount of all this is about 335 thousand rubles, but the figures, of course, are approximate. If you buy a kiosk yourself, this figure can be 2 times higher.

Coffee to go business

Monthly expenses are such that you will have to spend approximately 100 thousand, not counting rent, but with rent this figure can increase to 120 thousand rubles.

Coffee to go kiosk

Now more about the premises. As you already understood, you can either rent it in some building, or rent a trade stall, or buy a ready-made trade pavilion. The cost of purchasing a ready-made trade kiosk with a toilet and the necessary cubic capacity will be approximately 300 thousand rubles. The kiosk itself may be small, but there should be some space for tables and chairs so that patrons can stay and drink coffee indoors if they wish. Outside, it can be equipped with racks for drinking drinks. This means that an object with small dimensions, approximately 4x3.5 m, is quite suitable for you.

In general, there is no need to rent a large space if your goal is to-go coffee. This will allow you to significantly save money and quickly achieve business profitability.

It is important to choose a good public place where a large number of people pass daily. The main target is office employees, students and others business people. That is why it is advisable to choose positions where your kiosk will be located next to universities, offices of various companies, banks, etc. Metro stations, railway stations, airports, etc. fit well here.

Franchise with a kiosk for coffee to go

Let's consider several franchise options for the coffee business. Here you can include projects such as Red Cup, Go! Coffee and Coffee Like.

To become participants in the Red Cup franchise, you need to deposit 245 thousand rubles, as well as pay a monthly royalty of 10 thousand. For reference, royalties are payments for using the copyright of a franchise. You must have trade area size 4-8 sq.m. and at least 2 people to complete the assigned tasks. In turn, the company offers staff training, assistance in purchasing products and equipment, a ready-made action plan, legal advice and much more.

Go!Coffee offers 2 franchise options: a mobile coffee point of sale and a coffee kiosk. You need to deposit 60 thousand rubles and pay 3% of the royalty profit every month. You also need a retail space of up to 8 square meters. m. and from 90 thousand rubles of starting capital. The company offers assistance in renting equipment, searching suitable place for trade, legal issues and coffee supply orders. A business plan and franchise logo are also provided.

Coffee Like offers professional education personnel, as well as assistance with all legal and financial matters. Franchise specialists give detailed business plan, according to which you can immediately work and earn money. To participate, you must deposit 245 thousand rubles and have the same amount of starting capital. The monthly royalty is 3%.

Payback

The payback here depends on which development path you choose. A franchise, of course, will cost more, but you will receive a discount on equipment, a ready-made business plan and support from experienced businessmen in this field. This means that you can achieve payback in about six months.

Let's figure it out. From the sale of one serving of “Cappuccino” and “Americano” you can earn 60 and 75 rubles, respectively. Thus, the cost of the product is about 14 and 17 rubles. Thus, the average income from one glass is 50 rubles. Selling at least 80 servings per day can allow you to make a profit every month. Thus, in 4-5 months you can reach a business return on investment if you go your own way, since you do not have to make a franchise fee.

Categories: Business plans

How to open a coffee shop from scratch and as a franchise

Home / Ready-made catering menus / Mini-cafe menu

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Mini cafe menu

Salads

(make on the spot as you consume it, like regular salads and appetizers):

• "Spring"
• "Apple of discord"
• "Like at home"

Snacks:

• herring appetizer
• salmon with lemon
• jellied tongue (boiled) with sauce (horseradish)

First courses from 17.00

• Ø Broth:
• with vac-white with greens 200/80
• with chicken 200/140
• with zur-balish 200/250
• with egg 200/40/2
• Ø Mushroom puree soup (“Metro”) 250/2
• Ø Tukmach with chicken 250/30/2
• Ø Meat Solyanka:

• with sour cream
• greenery
• lemon
• Ø Salmon soup

Second courses

• Ø Stewed dumplings with mushrooms (in a pot with a puff pastry lid)
• Ø Home-style roast with chicken or meat (in a pot)
• Ø Fish baked in foil (fillet)
• Ø Escalope 100
• Ø Boiled tongue 100
• Ø Chicken tobacco 150
• Ø Boiled beef with Bechamel sauce (“Metro”)
• Ø Tenderloin Langette 100
• Ø Country-style roast (with onions) 100
• Ø Salmon steak

Side dishes

• Ø Boiled (baked) young potatoes with dill
• Ø Poelia
• Ø Fried potatoes with mushrooms
• Ø Potatoes baked in foil
• Ø Baked potatoes with egg

Beverages

• Ø Freshly squeezed juice:
• Ø Milkshake
• Ø Blackcurrant juice
• Ø Cranberry juice
• Ø Cherry compote
• Ø Tea:

• black
• green
• flavored

Lunch from 11.00 to 17.00

• Ø Salads: mostly bestsellers
• Ø First courses: broths
• Ø Second courses: sauce dishes
• minced meat
• dumplings
• omelette with herbs (in a portioned frying pan)
• omelette with tomatoes, bell pepper

Related products:

• sauce (ketchup, soy, mayonnaise)
• mustard
• cream
• sugar

Bakery:

Pastry chef: mini cakes

For beer:

• Ø Hot croutons with cheese (mayonnaise, cheese)
• Ø Hot sandwiches (white bread, beef, ham, tomato, dry garlic, mayonnaise, cheese, herbs)

1. Summary
2. Location of the coffee shop
3. Characteristics of the industry and type of activity
4. Product Description
5. Competitor analysis
6. Marketing Plan
7. Production plan
8. Organizational plan
9. Financial plan
10. Risk assessment

Summary

For the coffee shop, it is planned to rent a room measuring 70 sq.m. This location is very convenient - one of the largest shopping centers in Samara, which is visited by hundreds of people every day.

The company expects to receive a loan in the amount of 301,000 rubles. In the bank for a period of two years at 21% per annum.

It will take 5 years to organize this store, i.e. the business plan is calculated for 5 years.

Management's confidence in the successful development of business is based on the presence of a large number of potential buyers for whom the company's products are intended.

The level of qualification of the company's specialists will ensure good customer service.

The main visitors to the cafe will be buyers visiting the Moskovsky shopping center - people of middle and high incomes making purchases.

A cozy interior, friendly staff and delicious coffee will create a wonderful, unforgettable atmosphere and will come in handy for people who are tired of the shopping process.

2. Location of the coffee shop.

The “Golden Spoon” coffee shop is located at Moskovskoe shosse 18, in the Moskovsky shopping center building on the second floor of building B-“Shar”.

The premises occupied by the coffee shop will be leased under a contract for a period of 5 years.

This room does not need reconstruction or repair, as it is located in a new building, and according to a specialist, it is in normal condition.

We believe this is the most good place location, because Visitors to the shopping center want not only to shop, but also to relax. What could be more pleasant after a long search is to drink a cup of hot coffee.

3. Characteristics of the industry and type of activity.

According to the results of a study of consumer preferences of coffee shops by the marketing agency Step by step, about 30% of respondents (who visit coffee shops) visit coffee shops several times a month, 29% almost every day, 20% once a week.
The number of those who entered a coffee shop for the first time is very small, about 3%. This may mean that the circle of people who like to spend their time in a coffee shop has practically formed.
39% of respondents visit coffee shops at any/different times, 26% - in the evening, 16% of respondents - during lunch. Morning, as a separate answer option, came in last place (4%). It seems that for the majority of city residents, coffee shops have not become a place where you can run to drink coffee before starting your work day. They still remain a kind of leisure element. Coffee has always been valued for the vivacity and freshness that a cup of this divine drink brings. In the Muslim East, where the consumption of alcoholic beverages is prohibited, coffee is an obligatory component of any festive table. In Russia, despite the free consumption of wine and stronger drinks, coffee is also very popular. Today, the coffee market in Russia can be considered not yet formed, as evidenced by the constant changes in the structure and participants of this market. The year 2002 was marked by the following factors:

• reduction in the range of products on the market (operators left only the most popular brands of coffee in their offerings);
• decrease in sales volumes, which was due to financial crisis;
• rising prices;
• increase in market share domestic producers and cheap counterfeits.

These trends were associated with an increase in world coffee prices, the financial crisis in Russia, as well as tax and customs policies.

As we see, the growth of the coffee market, despite the activity of its participants, was delayed by the low purchasing power of the population, crisis phenomena in the financial market and a number of “technical difficulties” associated with running the coffee business. According to the majority expert assessments, overall size coffee market for Last year increased by an average of 11–15%.

4. Product Description

Our company will be engaged in the sale of coffee-containing drinks. The drinks produced by our company will have unsurpassed quality and unique taste. Based on a sociological survey, we chose the two most popular types of coffee.

Table 1

Price list

The cafe will have convenient operating hours, designed in such a way that as early as 10 a.m. (the shopping center opens) visitors to the shopping center can have a cup of hot coffee.

5. Competitor analysis

In the building of the shopping center there are 3 catering establishments: the Golden Spoon coffee shop, the House in the Village cafe, and the Kvakusha bistro.

table 2

Factors of competitiveness

Since the external and internal environment change under the influence of the enterprise’s activities and other factors, it is necessary to identify limitations, strengths and weak sides enterprises in a changing environment. And based on the results obtained, the enterprise must make changes to the chosen strategy. SWOT analysis will help to identify and correlate limitations and opportunities, strengths and weaknesses of an enterprise.

Table 3

SWOT analysis

So, from the table it is clear that the main competitive advantages Our project is to open a coffee shop, which will present a fairly deep range of products, high quality products and level of service.

6. Marketing plan

6.1 Marketing strategy

The shopping center where the Golden Spoon coffee shop will be located is not yet heavily covered by companies providing food services, and there is almost no competition there. The Moskovsky shopping center is visited by more than 500 visitors a day, who spend a considerable part of their free time making purchases.

The main goal of the designed enterprise is market penetration and subsequent expansion of market share. The main strategy of the enterprise should be a comprehensive strategy to provide products more High Quality and more low prices, as well as expanding the range of products. Based on this, the marketing strategy is chosen to expand demand by stimulating sales volume, pricing policy and non-price factors of competition, and creating a positive image of the cafe.

6.2 Pricing policy

When analyzing pricing, you need to consider:

- cost of goods,

— competitors’ prices for similar goods or substitute goods,

- the price determined by the demand for a given product.

Pricing in the company will be based on the principle: the price must cover all costs. Based on the goals and marketing strategy, as well as taking into account the elasticity of demand, pricing will be set using the “cost + profit” method, taking into account the amount of expected demand and the behavior of competitors. Prices for pancake products will be calculated based on the level of demand and costs and target profit.

An important aspect when opening a new enterprise is advertising.

Business coffee to go: business plan calculation reviews

In this case it will be as follows:

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The catering business has always been characterized by high profitability and a fairly quick payback. The only negative is too frequent government inspections and fierce competition. But, if the establishment manages to stay afloat in the first months of operation and builds strong relationships with suppliers, it will be quite capable of coping with these difficulties.

Investments, income and expenses

How to open a cafeteria from scratch if you have a rather vague idea of ​​how much money you will need? Start with market analysis. Find out how many establishments are already operating in your chosen area of ​​the city, what their prices are. This information will help you assess the situation and create a business plan for your own enterprise.

How much does the cafeteria cost?

A cafeteria is a small cafe with minimum quantity service staff and a limited range of food and drinks. Opening an establishment of this type does not require excessive financial investments. It all depends on the financial capabilities of the entrepreneur and his personal preferences.

Rental and renovation of premises

For a cafeteria you will need a room with an area of ​​about 100–150 m². It will be designed for approximately 50–60 seats. Estimated cost rent – ​​50,000 rubles per month.

You will have to spend at least 100,000 rubles on redevelopment, repairs and sound insulation. This amount does not include the costs of developing a design project and approving the cafe plan in the relevant authorities.

Equipment and furniture

Important advice for entrepreneurs: do not waste your time, even on simple routine tasks that can be delegated. Transfer them to the freelancers “Ispolnyu.ru”. Guarantee quality work on time or refund. Prices even for website development start from 500 rubles.

What equipment is needed to open a cafeteria? A business plan for such an establishment would not be complete without an automatic or semi-automatic coffee machine. It costs approximately 60,000 rubles. In addition, you will need:

• coffee grinder;
• refrigerators for storing food and desserts;
• showcase;
• baking cabinet (if your cafe has its own production);
• microwave;
• washing;
• chest freezer;
• cutting table, etc.

  Take your coffee with you: business plan for opening a retail outlet

For the hall it is also necessary to purchase tables and chairs, sofas, interior items, etc. The total investment in furniture, dishes and equipment is about 300,000 rubles.

Purchase of products

Desserts and snacks for the cafeteria can either be purchased from suppliers or prepared independently. In the first case, you can seriously save on equipment and products. You also don't have to hire a pastry chef to prepare desserts and baked goods. True, there may be some problems with the sale of a large volume of purchased products, delivery times, etc.

About 200,000 rubles will be spent monthly on the purchase of desserts or products for their preparation, coffee, tea, juices, soft drinks, etc.

Staff

How to open a cafeteria that will be popular with customers and bring good profits to the owner? Hire qualified personnel. A lot depends on the quality and speed of service in public catering.

A cafeteria is not a restaurant, so you won't need a large number of waiters. You can do without them completely, using the self-service scheme, which is quite convenient for many visitors.

Taking into account the shift schedule, you will have to hire 2 cashiers, 2 people to serve visitors in the hall, 2 cleaners. If you plan to prepare desserts yourself, you will have to add 2 professional pastry chefs to the list. It is better to take on the responsibilities of an accountant and manager at first. You will spend about 170,000 rubles per month to pay wages.

Advertising

Without advertising, the payback period for an establishment will increase significantly, so saving on it in the first months of operation is not recommended. Signboards, booklets, flyers and business cards, advertising banners - all this is necessary to attract customers. In total, about 100,000 rubles will be spent on promoting the cafeteria.

Total investment

Taking into account all of the above, let's summarize:

• rental and renovation of premises – 150,000 rubles;
• furniture and equipment – ​​300,000 rubles;
• products – 200,000 rubles;
• staff salaries – 170,000 rubles;
• advertising – 100,000 rubles.

The initial investment volume for opening a cafeteria is 920,000 rubles. In different regions of the country, rents, prices Construction Materials, production equipment, etc. may vary, so it is possible that this amount may either increase or decrease.

Payback

The average check in a cafeteria is significantly less than in a restaurant. But there are more visitors. Therefore, in order to work profitably, you need to rely not on the price of the product, but on the number of customers.

In the first months, your company will probably operate in the red. It is necessary to prepare for this in advance and provide a financial cushion. But after 3–6 months, the flow of clients will more or less stabilize and we can talk about the beginning of payback. All investments in organizing a business are fully returned to the entrepreneur within 2–3 years.

Legal nuances

After drawing up a business plan, you should think about paperwork. Without state registration open a cafeteria in mall, near an office building or in any other place will not work.

Individual entrepreneur or LLC?

To register a cafeteria, the LLC form is best suited. Registering an individual entrepreneur is easier and cheaper, but individual entrepreneur cannot sell alcohol. And in some drinks it is present in varying quantities (coffee with cognac, mulled wine, etc.). Therefore, in order to avoid problems with inspection authorities, it is better to choose a legal form that has a large number of opportunities and rights.

Tax form

Perhaps the ideal tax option for a cafe is UTII. However, due to certain business characteristics, it is not always possible to choose this form. As an alternative, we can recommend the simplified tax system at 15% (with deduction of costs).

Permits

The package of documents required to open a cafeteria is quite standard. It includes:

• conclusions of OGPS and SES;
• utility contracts;
• contracts for garbage removal and waste disposal;
• an agreement with a laundry for washing employee uniforms and cleaning textiles;
• contract for the provision of security services;
• internal sanitary documentation;
• license to sell alcohol (if necessary), etc.

The current list is established by the current regulations and Rospotrebnadzor documents. Before opening the establishment and starting the registration procedure, it is recommended that you familiarize yourself with them further.