What is 2 1 spread in a magazine. Unusual spreads of the top best magazines. Always think cross-platform
Layout is a very unregulated environment. On the one hand, there is a set of rules that must be followed and with the help of which the layout is formed printed products. But the severity of these rules easily varies, and the rules are often blatantly violated. No matter how sad it is for Tschichold and all the fathers of the Swiss style, often even some of the best publications create anarchy.
1. Photograph on photograph
The main thing here is to choose the right photos. They must have overall integrity, at the same time one of the images must be logical continuation another. The main thing is to choose the desired dominant feature - the photo on which the text block will be located should in no case overwhelm the composition and carry more semantic load.
2. Die
You need to be extremely careful here, otherwise your modest and sweet spread may suddenly become uncontrollably vulgar. If you decide to use a solid, then it may be a good idea that the color gradation between the substrate and the solid will be weak, creating a single tonal tandem. You can also play with transparency or layer order. 
3. Photo cropped along the contour
A photograph cropped along its contour often causes indignation. The technique is hackneyed, often ugly and destroys all the charm of the grid and structure. Looking at the example below, you might think that everything said earlier is completely absurd. If you use this technique, you need to implement good idea and spice it up with some old Alan Helbert canons. 
4. Everything is left to chance
Even with minimal funds and expenses, your spread can take on the appearance of a first-class job. You just have to slightly abstract from the realization that you are working with text and try to work as if it were some kind of geometric object. For example, let everything take its course diagonally, in a circle or backwards. 
5. Heading
The so-called pictures are an integral part of any publication, be it a magazine, newspaper or the simplest booklet. And the way you present them can be both a plus and a minus. There is no need to take it too seriously and conservatively, irony and naivety will not hurt here; imagine, sometimes even a simple contour graphic next to a harmonious, stylistically consistent headline will attract the reader’s attention a hundred times more than a colorful image. Any headline can be a good illustration on the page and get all the laurels and praise. 
One of the most popular and sought-after advertisements is advertising in the press.
As you know, the most profitable placement of information about a product or service is on the first and last pages. To place your advertisement there, you need to pay a lot of money, but manufacturers and companies are ready to do a lot to ensure that their product becomes popular and recognizable.
And the spread of magazines is not only an advantageous place for advertising, but also provides a wide field for imagination and activity. Photos on spreads can be placed in such a way that they will look very unusual and original. Research shows that advertising placed in the press has a slightly more positive impact on consumers than advertising placed in other places. Advertising in the press is unobtrusive and at the same time effective.
We have selected the most original and interesting, in our opinion, ways of placing advertising information on the spreads of glossy magazines.
1. DHL (postal company) advertising.
This advertisement focuses on how quickly and without problems you can receive your package. The advertising “trick” is in a transparent sheet on which the package is depicted. By turning this sheet back and forth, the drawn package seems to pass into the hands of the recipient.
2. Advertising for Smuckers (jam manufacturer).
3. MacBook advertising.
The creators of this advertisement used two unusual ideas, and both turned out to be successful, as this advertisement became very popular. The image of the ultra-thin MacBook laptop advertised here was printed almost life-size. Firstly, thin magazine pages hint that the laptop is very thin. Secondly, the images of the display, lid and keyboard are arranged in such a way that everyone can try on how this laptop will look on your lap.
4. Advertising Sul America (insurance).
Insurance company Sul America ensures that its customers do not spend money where they can save it and offers health insurance. Turning over the page with this advertisement, it seems as if you have torn a banknote, which is depicted in a certain way, so to speak, piece by piece. The company's slogan is: "Even if you accidentally broke a dollar, Sul America won't let you go broke."
5. Advertising Thinh Furniture (furniture production).
And this advertisement will surely appeal to those who love various crafts from paper. By unfolding the page, you get miniature models of a chair, table or wall shelves. Thinh Furniture probably wanted to show that making furniture for them is as easy as turning the page of a magazine.
6. Adidas advertising (sportswear).
This advertisement is very simple, but also very original. Images of girls in sportswear are located exactly in the center of the spread. Since the athletes are captured in certain poses, when flipping through the page, it appears that they are performing physical exercises.
7. Advertising for Clinique (cosmetics production).
Every woman knows that the main property of a good mascara is its ability to make eyelashes long and thick. Advertisers came up with the idea of simply cutting the page into strips, thereby simulating beautiful eyelashes. We don’t know whether such a “cut up” magazine is convenient to read, but the advertising idea is interesting in any case.
8. Arcor (chewing gum) advertisement.
Gum chewers often blow bubbles during this process. The creatives decided to show in this way how big a bubble inflated from Arcor chewing gum can be.
9. Advertising a solarium.
This advertisement is not placed on a double page spread, but on two consecutive pages. This method is also often used when advertising information should not be presented all at once, but in portions. The reader looks at the first page, the information on which is designed to intrigue. Typically, the first page of an advertisement does not indicate the name of the company or the name of the advertised product. You turn the page and see the “solution”.
This tanning salon ad used this concept well. On the first black and white page it is written: “Look at this page - it is directed towards the light of the sun.” On the second page the image is already in color (the poppies are red, the sky is blue, the grass is green), and the inscription: “See what benefits you can get from it.”
10. Advertising WMF (production of tableware).
Every cook in the kitchen knows that for beautiful cutting you need perfectly even and identical pieces. The magazine spread features two mirrored photographs that show the precision with which food can be cut using WMF knives.
11. Seat car advertisement.
The principle of this ad is based on the same principle as the MacBook ad described above. The reader is invited to try for himself how this or that product will look in his hands. If you receive a magazine containing such advertising, you can literally“take the wheel” and feel yourself driving a car.
- “U Turn” program of the radio station “Echo of Moscow” “Turn” or “U Turn” (eng. U Turn) film, 1997, USA, director Oliver Stone U-turn (printing) two adjacent pages of an open publication, left and right See also Turn Links... Wikipedia
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Books
- Fairytale creatures of Scotland. A Collection of Fairy Tales and Legends (illustrated by Kate Leeper), Teresa Breslin, New Collection best fairy tales and legends of Scotland, perfectly conveying the atmosphere of the fairy-tale world of Scottish folklore, the unique ancient traditions and spirit of this special country. More than 100... Category: Tales of the world Publisher: Good Book,
- Snow White and the Seven Dwarfs (illustrated by Charles Santore), Grimm Jacob and Wilhelm, The most beautiful illustrated version of the Brothers Grimm fairy tale to date, which has become one of the most popular fairy tales in the world. Luxurious illustrations by Charles Santore (18 huge… Category: Fairy tales by foreign writers Publisher:
is a well-known feminist and body positivity activist. She has repeatedly advocated for women to accept their appearance as it is. The pop diva has been on a dozen covers, but in the October Vogue, one of the most outrageous singers of our time appeared almost without makeup. The photo shows the star’s large nose, small moles and even folds in the eyes. But the star’s chest was clearly smoothed out and tightened. It is interesting how Gaga herself reacted to such a “transformation”, because she does not hide the stretch marks in this area at all, and even boasts of them.
Kylie Jenner(Vogue Australia)
But the younger sister from the Kardashian clan on the cover of Australian Vogue is simply unrecognizable. Here she is young, natural and really looks 21 years old. It’s just a pity that in life things are completely different: numerous plastic surgery and too bright makeup add an extra 5-10 years to the star. But who knows, maybe after a successful cover Kylie will come to her senses and stop deliberately aging herself.
Popular
Monica Bellucci(Esquire)
The main character the August issue of Spanish Esquire became one of the most beautiful women in history. The photo shows small wrinkles, pores and other imperfections on the actress’s face. After all, Monica is already 54 years old, and making her skin perfectly smooth would be simply stupid. But it's not that simple! They didn’t touch the face at all, but they did a fair amount of work on the actress’s neck. On the cover, Monica's neck looks smooth and toned, but in real life it is this part of the body that mercilessly reveals Bellucci’s true age.
Tess Holliday(Cosmopolitan)
The October cover of the British version of Cosmopolitan caused a lot of controversy on the Internet. Some called it a breakthrough in the world of beauty, while others considered it propaganda of an unhealthy lifestyle and obesity. We, in turn, will not enter into a discussion, but will only say that appearing on the cover of a leading fashion magazine, exposing all the flaws of your body, is an act that deserves considerable respect. Bravo, Tess!
Alesya Kafelnikova(Tatler)
Believe it or not, this is an example of a cover where the star looks worse than he really is. Maybe it’s the unfortunate shadow on his face, or maybe it’s the slightly frowning look of the main reliable figure in the Russian modeling business. In any case, you don’t need to do research to understand - in life
T3 art editor Luke O'Neill offers ten rules of thumb for improving the design of any publication.
The fundamental skills required to be a good layout designer are largely similar topics that are necessary for any other form of graphic design, but like any specialized field, this field requires the application of specific tasks and general rules.
In the next 10 points I will briefly describe some general rules and approaches to implementation good design publications that will help you come up with a new title or just think about a career as an editor.
1. Define your audience and personal design style
Independent publication Anorak has filled a gap in the market with a truly creative, sometimes anarchic children's magazine. This is actually the most important rule, regardless of whether you are releasing a new publication or developing the design of an existing one. It is very important that you know your audience and sketch for them accordingly.
In the same way, the reader must identify himself with the style of presentation of the material, the publication format must be addressed to him - both verbally and on a more subtle subconscious level.
2. Cover first
Whether you're a national consumer publication, a smaller publication with a niche audience, or an online outlet, the reality is that the cover is the most important page of the magazine and the majority of your time should be devoted to it.
The cover needs to work on multiple levels - it needs to be unique enough to grab attention on crowded newsstand shelves without alienating existing readers. It should arouse curiosity and intrigue, tell a story, revealing the content of the materials to the potential reader. Always try to design covers in advance for digital publications, as what works on newsstand and print is unlikely to work on screen or as a small thumbnail.
3. Choose the right cover approach
Without the limitations of print, digital covers should still have some impact - as Esquire Weekly's Scarlett Johansson cover successfully does. There is no one-size-fits-all template for designing the perfect cover (even though someone may tell you otherwise). First of all, it is a combination of an excellent, proven idea and a kind of magic.
A collaborative approach between the editor and the team to the idea is important. Take advantage of their experience and discuss new idea together and don't be afraid to backtrack if you don't think something is working, or just ask for some alternative cover ideas. Most importantly, never try to create in a vacuum.
4. Stick to a modular grid (but don't go overboard)
Modular grids are the basis for all areas of graphic design, but they are most important in editorial design. It is important that you always have a modular grid ready to use, since it will form the basis of your sketch, structuring the pages.
A six-column modular grid with two symmetrical columns of text has a very different look than a seven-column grid with two columns of text and a column irregular shape. Try inserting your body text first and then building the grid, since the font size and line height you choose will fill the grid later.
You may think I'm contradicting myself when I say that using a grid is important, but I think such restrictions can sometimes be avoided. Sketch several free form may be a welcome relaxation against the general rigor of the modular grid.
5. Typographic hierarchy
You'll find the most beautiful and experimental examples of typography in magazines, but that doesn't limit your imagination. All excellent editorial design should have a strong typographic structure - from the body copy to the bold headings - the choice of point size will not only help the headline stand out beautifully, but will also help guide the reader through the structure.
There are too many different approaches to describe them all, but I personally have found that when it comes to choosing a pin size, smaller is better. A couple of fonts (or even the same type of font) can be much more impressive and effective than trying to insert everything possible into the text, plus kitchen sink in addition. Too many elements and your sketch may be perceived negatively and create the impression of confusion and lack of cohesion.
6. Don't be afraid of spaces
Master of restraint Matt Wyllie demonstrates his deft use of point and spacing in the pages of Independent Magazine While space is something of a luxury for many of us, resist the temptation to fill every inch of extra space you have.
A stunning photograph can have more impact if it's scaled down and framed with white space, or the focus can be on a headline positioned in the middle of the page surrounded by white space - before the body of the text begins.
7. Inserts
In the first volume of the Computer Arts Collection, for convenience, we made empty decorative inserts between sections with bookmarks and list. Inserts are incredibly important in any magazine; a structured flat plan with section breaks can really help, allowing the publication to breathe freely and the reader to navigate the publications.
Usage various types Paper inserts are a great way to let the reader know that they are in a different section and it will immediately add a different atmosphere. If you don't have that option, then simply use a full-page borderless shot or place it on the right rather than on the spread, which can be a welcome departure from the norm.
8. Hierarchy of elements and starting positions
Facing next to various elements or stories of varying size and importance, it’s easy to feel a little overwhelmed. Make it clear which story or item ranks most—using placement, headline size, and image size. Drop caps, indexes, and simple introductory graphics can help orient the reader.
Be careful with these components in digital editions, as decorative graphics may be considered interactive buttons. When designing a layout for your iPad, try to think of it as a layout where each graphic element has its own functional purpose.
9. Always think cross-platform
Magazines need to be truly cross-platform - that's the conclusion T3 came to when they made their publication the best-selling iPad magazine in the UK. Whether you're working on print, tablet, or both, it's important to ensure that your designs work equally across all platforms without your design and visual language feeling disjointed.
Good practice is to design the design first for the digital edition to ensure ease of use, as it is often much easier to translate a design onto the printed page than the other way around. Also, think about how your illustration might work on different platforms. Is it possible to add some animation for the digital version? Perhaps the speaker in the print edition could become animated in the iPad version.
10. Be unique
"Net a Porter" and funded on Kickstarter " The Great Discontent." Both launched innovative projects.
Finally, and perhaps the most important- is to be unique in ideas and design. Now that everything in the publishing industry is in flux constant movement It's more important than ever to stand out from the crowd.
Evidence of this is the seemingly never-ending stream of new, beautifully designed and well-designed independent titles that continue to thrive. Not to mention digital-first companies and blogs like Net a Porter, which brings magazines to market - and not just the digital consumer editions, but the full-blown, glossy, high-end publication that sits next to Vogue on newsstands. I thought print media was extinct, no?