Sample price offer for services. Commercial proposal for the protection of the facility. Offer of transport services

The commercial activity of most companies consists of selling goods or providing services. The essence of transactions of this kind is the receipt of profit as a result of the activity.

Each of them (organizations) needs a constant increase in counterparties. To do this, you need to regularly send commercial offers to potential clients.

This article will tell you how to correctly prepare a sample commercial proposal for the provision of services. After reading the publication, you will be able to download examples and samples of such proposals for free. And if you have any questions, consult our specialists.

The essence and purpose of a commercial proposal for the provision of services

This measure is aimed at informing the consumer market about the capabilities of your company. The first thing I would like to note is that a commercial proposal is a document.

It should contain a list of possible services provided that your company is ready to offer to the market. In addition, the text must indicate the cost of these services.

The peculiarity of the service sector is that they cannot be calculated formally (unlike goods). Therefore, the cost can only be expressed in monetary terms per unit.

If an enterprise has the opportunity to offer the market several services (no matter whether they are of the same type or not), it is allowed to provide information in the form of a table. The main thing is that this proposal meets certain requirements and rules.

Filling out a sample commercial proposal for the provision of services

This type of document can be regarded as part of business correspondence. This means that it must have the necessary attributes. The first of these is to indicate the name of the company providing the services and its details.

To do this, it would be a good idea to write a document on the organization’s letterhead. In this case, the footer will already contain a mention of the company name, its address and other registration data. Mention of the addressee is desirable, but not required.

Formally, commercial offers can be divided into two categories. Some of them are sent to certain potential counterparties. Others are part of distributed documents (distribution).

If the proposal is aimed at a specific organization, then a “header” is included in its text. It must contain the name of the recipient company. It would be a good idea to indicate the position and name of the manager who will consider this proposal.

Under the “header” in the middle of the sheet is written the name of the document (Commercial proposal). Start the text with a mention of what type of activity your company performs.

After this, you need to provide a list of services provided. Each item must be defined in terms of cost and pricing. The text must end with a signature with a transcript. The transcript contains the full title of the position, full name, and contact information.

Below is a standard form and a sample commercial proposal for the provision of services, a version of which can be downloaded for free.

Recently, a commercial proposal has increasingly become a tool in working with potential and existing partners. Samples of commercial proposals for the provision of services - transport, medical, construction, accounting and others will be considered in this article. Some tips for creating this type of advertising will also be presented here.

What it is

As a type of selling text that motivates a call to managers or a trip to the office, samples of commercial proposals for the provision of services of any kind are a very common phenomenon today. If a person, having read this list, performs one of these actions, this will mean that the compiler has achieved his goal. Since this matter is quite subtle and tricky, despite the fact that it looks very simple, not every manager will be able to master it, and therefore there are numerous examples of commercial proposals for the provision of services (although they are not all and do not always work, since it is necessary to take into account specific circumstances).

But the main purpose of drawing up this document is always to stimulate the client to complete the transaction. Ordinary communication with potential or current partners is very different from the specifics of a written request. And therefore, samples of commercial proposals for the provision of services will be in demand for a long time. This is extremely succinct and at the same time as brief information as possible, emphasizing the main aspects.

How it's done

When working with partners, there are two types of commercial offers. With potential clients - non-personalized ones, that is, “cold” ones, which can be offered to absolutely everyone. For example, a commercial proposal for the provision of transport services.

A very small number of people never feel the need for transport; most likely, such people never exist. A “cold” version of a commercial proposal cannot exceed the text size of one page, since it simply will not be read.

Specifics

Another option is a personalized appeal to a specific business owner, company director or top manager. It is unlikely that at least one commercial proposal template for the provision of services will be suitable here, since you will have to pay attention first of all to the content, and then to the structure and design of the appeal. There shouldn't be a lot of text! The ideal option is two or three pages (however, there are industries where ten is not enough, and this again indicates the impossibility of using samples in some cases).

If you plan to work with new and fairly large clients, you need to carefully study their purchasing regulations, and then, based on this information, build your own commercial offer. It will certainly turn out exactly the way the future customer wants it to be, that is, effective.

Attempt at writing

If a manager is making a commercial proposal for the first time, he cannot do without studying samples; he definitely needs examples to understand the form and understand the essence. This will take a lot of time, and you will have to put in a lot of effort. First of all, after studying it will become more clear how to develop the content itself, what is required to be included there and what is not, and also to identify what needs to be brought to the fore. Only someone else's experience can quickly explain how to draw up a commercial proposal for the provision of services. Examples of such work are presented below.

A commercial offer for the provision of legal services can be found in any way - related to civil law, and specifically to real estate, and to inheritance. Some of them can serve as almost ready-made proposals: fill in the required lines with your own data on the type of services provided, change the “header” with the name of the company, that’s all.

Audience

The commercial proposal determines the success of the entire business; it is one of the most important documents for the activities of any company. And it is not at all so important whether the manager will use a ready-made commercial proposal template for the provision of services or will compose it with his own work in accordance with his understanding of the sales problem; in any case, first of all, he will need to determine to whom this proposal will be sent. Hence the inevitable changes in the structure of the document itself. That is, the composition of the target audience is most important.

These can be completely different people, so the appeal should be drawn up accordingly. For example, a commercial proposal for the provision of construction services may be intended for young families to provide budget housing or for established people who need a place to relax, that is, the construction of country houses and cottages. Or, for example, children's park services are offered differently from small business lending services, where in the first case the target audience is parents, and in the second - aspiring entrepreneurs.

Goals and objectives

The main, and sometimes the only purpose of any commercial offer is the sale of this service. That is why every letter, every stroke of the document should be aimed at precisely this: to interest a potential client so much that he makes a purchase. Already with the first line to be read, you need to hook the client’s interest, like a hook, forcing you to read the sentence to the end. If this first step is successful, then the possibility of attracting a new partner is quite real.

The entire structure of the document should work to achieve this goal, all its components. Whatever the form of the commercial proposal for the provision of services, there will always be three main parts. The beginning is a short and necessarily attention-grabbing phrase. Below is the whole essence of this commercial offer, presented clearly, briefly and succinctly, using images, using different fonts and colors. And the conclusion of the document is such that the client is simply forced to continue communication.

Structure details

There are a number of mandatory provisions regarding the form of commercial proposal. Firstly, a header containing the tax identification number and checkpoint data, the company logo, its contacts - telephone, postal and email addresses. Next is an indication of the addressee to whom the letter is intended. The name, that is, an indication that this letter is a commercial offer. Date of preparation and number of this document.

A very important point is to indicate the number of the outgoing document. A self-respecting company always maintains internal document flow, and, for example, a commercial proposal for the provision of accounting services with an outgoing number will inspire confidence in the company’s integrity and business qualities.

Further in the document it is necessary to indicate the terms and possibilities of payment, as well as installments, and the terms of delivery of services. If the commercial proposal is intended for the regions, then it is recommended to attach the entire list of services and terms of their delivery to it.

Document appearance

All items must be numbered and provided with a short name of the service with the cost of each unit. It is not in vain that they say that it is better to see once than to hear a hundred times, so we need pictures - photographs or diagrams depicting this type of service. Technical characteristics are also relevant in this case.

At the very end, the document must be certified with the seal of the organization and the signature of the responsible person. And next to it is the indicated period of this commercial offer, that is, its relevance, as well as the relevance of the prices indicated above and the reserves for the provision of this service. The document ends with the contact details of the responsible manager.

Kinds

1. Commercial offers can be basic, that is, sent out in large quantities and compiled in a single unique form. In this way, attention is drawn to a hitherto unknown company and the target audience is expanded. Among the advantages of basic proposals is that a significant territory is covered, time is saved for managers, and among the disadvantages are that there is no personal proposal, and there is a huge likelihood that the letter will be read by a person who does not make any decisions. And it depends only on him whether this document will go further up the career ladder. A basic newsletter is good if it offers one service that is interesting to the widest range of people: water delivery, website development, and the like.
2. There are also “warm” commercial offers. They are personal because they are sent after a cold call, for example. The advantage of this type of offer is that at least they are already waiting a little. An important nuance here is that preliminary identification of the client’s needs is simply mandatory. And, for example, a commercial proposal is drawn up for the provision of security services if there is information that this potential client has either weak or no security. It is recommended to start the letter with the phrase “At your request, I am sending you...” or “Continuing our conversation, I am sending the following...”, but the main thing is that after a few days you can make a second call and specifically discuss the terms of interaction.

The most common mistakes

A commercial proposal will not be effective if it is not competitive, if it is sent to people who are clearly not interested in it, that is, it is compiled without taking into account the needs of this target audience.

Sometimes managers do not prepare a commercial proposal very well; there are even cases when it is impossible not only to analyze it, but also to simply read it. Or they make another very common mistake: they only consider their own product, but there is no specific proposal in the document, and the benefits for the buyer are not indicated. It also happens that a commercial proposal is written in a heavy style that is difficult to read.

It is not the quantity, but the quality of the text that is important. The volume should be very, very moderate, there is no need to indicate everything at once, the most relevant data should be put at the forefront, and it is better to remove all unnecessary words, since they distract the reader from the motivating information for which the document was compiled.

The offer is a “catching section” - this is what is offered to a potential client, the most important element of the document on which success depends. Here, when drawing up, you need to take into account the following: efficiency, favorable prices, additional services, deferred payment, discounts, guarantees, prestige of the company, availability of versions of the service and high results. Experienced craftsmen manage to combine several such starting points in one sentence.

One of the leading ways to promote a product is a commercial offer for the provision of services. Its essence is to convey information about the product to potential customers, expanding the circle of consumers, which is the main goal of the business. How to correctly compose it in accordance with the samples will be discussed further.

Forms, types of commercial offers and their features

This document can be in written form on paper; it is usually sent by regular mail or courier delivery. Its digital form is delivered to the recipient by email or by simply transferring a flash drive from hand to hand.

For companies, it is important to timely perform the services offered and strictly adhere to deadlines.

To participate in a tender, a budget organization needs an ideal balance between quality and price. In addition to basic transportation services, offers to provide security services for the period of relocation and compliance with security measures will be very effective.

Performing construction and installation services

There is the most active competition in this area, which means you need to make special efforts to win your circle of clients. This requires special ingenuity and the use of maximum capabilities:

You can read more about the commercial proposal for cooperation in this article:

• Acceptable cost reduction without loss of quality. For this purpose, innovative technologies, raw materials of our own production, and a minimum of intermediaries are used.
• Efficiency in the provision of services, significantly less time to complete them than competitors.
• The company's image, certified by reliable, authoritative sources.
• The specific structure of the proposal with the presence of diagrams, tables, demonstration in photos of examples of performed services.

Despite the fact that this form of the document will be quite voluminous, it should not be shortened. By the way, if the proposal is prepared electronically, you can actively use links.

Sample:

Providing cleaning services

Along with the fact that the demand for this type of service is growing, competition is also growing accordingly. The CP must include the following information:

• System of discounts for regular customers.
• Use of environmentally friendly detergents and cleaning products, modern technologies.
• Use of hypoallergenic materials.

When creating a document, you need to take into account who it is addressed to. If this is a commercial company, emphasis should be placed on the economic effect (comparison of staffing levels and services offered).

For private customers, time savings and health safety (elimination of the use of chemicals) are important.

Services for eliminating the consequences of various types of elements - it is important to pay more attention to the ability to eliminate mold and remove unpleasant odors.

Sample:

Lawyer services

This area is also quite competitive. You can interest the client with specifics, clearly indicating which problematic issues of the client can be solved:

• High probability of success as a result of litigation (guarantees in this case are prohibited).
• Full support of the company’s activities (focus on cost savings for a full-time specialist).
• High professionalism in document preparation.
• Resolving issues in government agencies.
• Free consultations on specific issues.

Sample:

Medical and educational services

Taking into account the fact that these areas are widely represented by a network of government agencies, it is necessary to focus on the following points:

• Availability of discounts for regular customers or special categories.
• No queues.
• The employees are of the highest category.
• High level of service culture, taking into account the individual characteristics of the client.
• Application of innovative technologies and modern equipment.

Sample proposal:

Working with foreign partners

An experienced businessman knows that the specific goals, positions and principles of foreign entrepreneurs differ from domestic ones. To achieve success in concluding a transaction, you must go through the following steps:

• Introduce the foreign partner to your own positions and goals, study his conditions and proposals.
• Find a compromise solution on mutually beneficial terms, which should be reflected in the text of the CP.

Relations with foreign merchants are built in the following sequence:

• Submission of written proposals and wishes.
• Clarification on individual issues (for efficiency by phone).
• Final clarification of all controversial issues and agreement on a meeting.

There are several ways to successfully interact with foreign partners:

1. Execution of an offer (written proposal) in the form of a business letter.
2. Preparation of a set of commercial conditions for the upcoming transaction, accompanied by technical conditions.
3. Drawing up a draft contract signed by the exporter. This option is acceptable for regular partners, with a good understanding of their needs.

Standard commercial offers at international exhibitions have a high effect. Here you can take advantage of the moment and, in a short period of time, distribute previously prepared proposals to those who are interested in a specific area of ​​services.

Wait for an answer or call?

Here you can make a clear decision - call. According to statistical data from marketing campaigns, it was found that commercial offers:

• are not always sent to the correct email address;
• end up in SPAM
• sent not by the decision maker (decision maker);
• are not viewed due to heavy workload, availability of suppliers or other reasons;
• are not always fully understood or do not provide sufficient value to the customer or business;

One phone call will help resolve all these problems and increase the trust of a potential client.

After preparing the CP, everything is just beginning

A ready-made offer is just a tool for promoting goods and services, which must go through several stages:

• Getting to know the offer.
• Studying similar offers from competitors.
• Selection of offer.

The manager must monitor this process, thereby keeping the process of selling goods or selling services under control. And this is the main final achievement for a successful business.

A commercial proposal for the provision of services is an incredibly powerful and sought-after tool in any business. It helps to formulate the right offer, talk about the scope of services provided and, most importantly, bring direct and desired profit.

Selling effortlessly is difficult, but it is possible. To do this you need to know your Client / partner and make a profitable for him commercial offer at the right time. You will find examples of such proposals below.

If the company does not have sales virtuosos and masters of manipulation, then a commercial proposal (CP) will help you. This marketing and advertising tool is successfully used even by chimpanzees when there are enough bananas for training and further work.

Even those managers who do not know how to sell make money with a selling CP

The challenge is creating and understanding this essential advertising tool. My practice shows that the main problem is in understanding and a series of questions.

Who should I send the CP to?

Where to collect contact information?

How to write a commercial proposal yourself?

What to write so that the recipient calls immediately?

Below you will find examples of commercial proposals.:

• for the supply of goods,
• provision of services,
• about cooperation.

You will learn what a CP should consist of, how to use thinking from the Client, what information to look for and how to use it.

VZHUH and you are at the most interesting place:

We determine the target audience, collect contacts, use 3 sending tactics

Words don't sell. Sells information. To collect a database and write a selling commercial proposal, you need to know everything about the Client, the product / service and the situation on the market as a whole or the region. I'll show you how this works in one of my examples. For now, theory.

Do not start collecting a database and writing a commercial proposal until you have:

• a complete understanding of the target audience: what kind of person he is, what his head hurts about. The narrower the segment, the better, for example: “vegetarian restaurant managers”;
• proposals for the target audience that will increase income, self-esteem, solve a business problem or simplify work - will bring real benefits.

About the client (target audience) and how to collect a database

The target audience is people (NOT companies, but people) who have a similar task, problem, complexity and manage all this: the desire to earn more. The broader your knowledge about specific representatives of the target audience (TA), the greater your understanding of the audience as a whole.

We are interested in a narrow segment of the target audience, to whom we will offer specific benefits, often mutual. Communicate with representatives of the target audience by phone, through social networks, websites, forums - find out their real needs and problems. This will help you find pain points and objections that you can successfully cover in your commercial proposal.

Potential client base

The customer base CANNOT be purchased, collect blind company registrations on websites and directories, especially when it comes to companies. Because you won't get to know your potential customers.

On websites and in catalogs, they indicate the general address that the manager views. In most cases, the manager doesn’t care how much the company earns and he has clear instructions regarding commercial offers - add them to SPAM and delete them!

The benefits are of interest to owners, individual entrepreneurs and hired managers. We only need decision makers (DMs).

Work with sites where there are management contacts or an email address “for commercial offers”

Correct options for collecting email database for commercial offer:

• the person leaves a request himself (subscription page, personal communication);
• you find the manager’s contact or email for the CP on the website (or in the 2GIS database) - sometimes it happens;
• taking contacts through the manager: by letter through the feedback form, mail or cold call.

3 tactics for working with the database

It is assumed that you have already communicated with the manager (form on the website/phone) or secretary and obtained the contact information of the manager: head of sales, marketing, manager or owner of the company.

1. We call the decision maker before sending a cold commercial proposal. The task is not to sell a product or service, but to communicate with a person. Is he interested in this problem and topic? Listen to the answers and write them down. Agree on sending the CP.
2. We call the decision maker after sending a cold commercial proposal if there is no response within 1 - 2 business days. We say something like: “Sergey, hello! On Monday we sent you a CP, but YOU never responded..." Task: find out whether the person received the CP; if so, then write down what we didn’t like. We are trying to close a person on a deal.
3. We send the command post using the collected base and play Hachiko.

Use only options 1 and 2 when testing the CP. Because this is the only way you will receive feedback and be able to adjust the proposal. This is extremely important when you have not communicated with potential clients before writing the proposal. Sometimes it turns out that benefits and conditions are not of interest to any decision maker. We’ll have to go back to working with the target audience and the offer.

Writing a proposal takes 10% of the time, editing 20%, and collecting information 70%!

Commercial offer - selling composition

Imagine the Client as a busy person. He doesn't want to read anything. He doesn’t care who you are or what company you’re from. And worse, he DOESN'T like you. Because you want to sell something. Your CP is a personal insult.

Anger will be replaced by mercy if the commercial proposal contains:

• Letter subject, which motivates him to open, but does not resemble spam: “We called you yesterday...”, “Here is what you asked for...”.
• Offer beneficial for the Client. It may not be beneficial for you. This is normal at the 1st stage of sales.
• Mini-description of the company – 2, 3 sentences about what you do (can be omitted if the illustration explains it).
• Accurate answers to questions: “why write (you need a reason)”, “why me”, “what is my benefit and yours”, “what are the conditions”.
• A few lines about money. When a person receives a CP, he must know exactly how his financial position or the company’s position will change when he orders a service or buys a product.
• Evidence that it's one hell of a deal.. If you miss this chance now, then you could end up in trouble later. Give convincing examples that this really works.
• Phone, mail or another method of communication convenient for the Client.

Put all these meanings into a supertitle, title, subtitle, illustration (caption) and an offer, broken down into clear messages. When the recipient sees his benefit, then he begins to read. The trap will slam shut.

Information that the client wants to see - (PM). They close objections, answer the Client’s questions in such a way that they capture the imagination, force them to read and think about the proposal.

Distracting a person from a lot of important things is 1 victory.

An example of the structure of a commercial proposal - the “PI” screen

I use this structure 6 out of 10 times. It’s simple, it works, and the cost of a commercial proposal of 1–2 sheets is comfortable for individual entrepreneurs and small businesses.

Top (1 screen):

• header + phone + logo;
• illustration and signature;
• title;
• subtitle;
• offer of 4 – 6 benefits, which are divided into 2 columns;
• the strongest argument (we highlight it: with a frame, color, or a special icon);

Of course, a lot depends on the service, product, business, conditions, quantity and quality of selling information (PI). But this structure is the most correct. Because it breaks the KP stereotype - a sheet of text where nothing can be understood in 10 - 15 seconds of reading.

First screen of the offer

On 1 screen, show the value of the offer. Give selling information that will interest the recipient for further reading. Make sure he understands:

• what will we talk about;
• why did you write to him (clear context);
• what are its benefits;
• why the service/product is needed.

Ideal condition if you know the name, position of the recipient, the company to which you are sending the CP. Then, together with the title, we write a personalized message: “Vasily Pavlovich, hello! It’s beneficial for the construction business and it works” or a phrase that motivates a friend to read. You can tell what you do.

Structure is needed, but selling information is more important

If the advertising tool is used in printed form, then we have half an A4 page left before moving on to the next page. You need to have time: to close the main objections, give conditions (price, how to order), communicate added value and make a call to action. There can be 2 calls:

• “turn the page to...” or “on the next page you will find out...”;
• call to call, write or follow the link.

Send your commercial offer by EMAIL using HTML format. In this format, you can send landing pages by email that do not have transitions between pages. The conversion is higher, but this format is inconvenient to print out a document to show to colleagues/management.

Structure of the CP (persuasion screen)

The task of the first screen is to provide maximum selling information and bypass the advertising filter. The second is to prove that this is the right choice.

You need to sell with facts and figures, not promises and lyrics. When the facts are not enough, make the benefits stronger. Play NOT with words, but with meanings. Let the commercial proposal be unprofitable for you, but the task of the commercial proposal is to establish contact with the Client. Get a warm response (call, letter), and not sell directly.

Sell ​​NOT with words, but with meaning.

What to use to persuade:

• structure, where each subheading is something important for the recipient;
• examples of use and results (links to confirm your words);
• closing 2 – 3 objections that arise when reading the top part;
• more selling information about the product/service (characteristics, advantages, description, if it is a complex product);
• list of clients and partners;
• added value of the offer;
• extended guarantees (it is important to convince the person that they are not risking anything);
• reasonable supply restriction.

Difference between hot and cold sales pitch in the awareness of the target audience, the presentation of information, its quantity and what to close the client on.

For a “cold” Client– this is 1 or 2 contact. The person doesn’t know anything about you or the offer yet. Close a potential client for a call, consultation, provide a link to a sales page, website or video where there is more information.

A cold commercial offer will interest a person, and he will become a “warm” client

For a “warm” Client– this is selling material that provides answers to questions and motivates purchases. Submit a commercial proposal with a full set of selling points. This will at least make the task of further sales easier, because there will be a reason to call back. And as a maximum, the Client himself will call to buy.

CP volume. The number of sheets does not matter! What is more important is the quantity and quality of information that a potential Client needs to receive in order to make a decision on cooperation or action. More information is good, but only when it helps make decisions, answers questions, and does NOT create new ones.

You or you? If you know the name of the recipient and are addressing him, then you should write it correctly. However, no one forbids you to always write “You” (the illusion of personal appeal), except for the rules of the Russian language, but they have a mediocre relation to the work of a copywriter. If only they bought it, we’ll at least write swear words. There have been no studies on the effectiveness of You, You.

We got to the examples!

Examples of a commercial proposal for the supply of goods + 4 ideas for commercial proposals

Selling goods is more difficult than selling services. There is always a competitor company that sells the same thing. Work and logistics have already been established with it. There is no point in changing the supplier when everything is satisfactory. The problem is solved by the specifics of business in Russian, the market situation, a cool bonus and innovation.

1. Business in Russian, this is when there is a supplier, but he makes the entire management nervous. Because he behaves like a monopolist: he misses deadlines, raw materials or goods are poor quality, and when it comes to resolving issues, negotiations drag on for months. A commercial offer with the best conditions is the most common way to add salt to the wound and sell painkillers.
2. Market situation. When a Turkish missile shot down a Russian plane, many goods came under sanctions. Russian companies have a chance to get rich. It was a golden time for the sale of strawberries, cucumbers, cabbage, apples, grapes and 10 other prohibited products for import. Such moments need to be caught and the command post prepared for them.
3. Cool bonus. Copywriter Claude Hopkins was not selling a product, but a bonus. He sold advertising for the Client's pies, and only then the mixtures for the production of Cotosuet pies (raw materials). And it all worked in tandem. When you tell a manufacturer in Russia - help your partners sell goods by providing them with advertising information, people don’t understand WHY. They say: “we are manufacturers...”. A curtain.
4. Innovation. Even when a product has a slight advantage or an interesting manufacturing feature, this should be talked about in all advertising materials and, of course, in the commercial package. Have you seen the new Skoda Octavia 2017? They slightly changed the headlights and radiator grille and sell the car as a unique product. Take the example of automakers - focus on innovation.

I will not post a couple of examples of commercial proposals in the form of screenshots. Instead, I will post 10, but with links. All commercial offers below were written by Mikhail Pozdnyakov, i.e. author of this blog.

Examples will open in a new tab(click, read):

This is a really big article, the most complete on commercial offers. I will add examples of successful commercial proposals from my practice.

Look at a few examples of business proposals from your niche to see how direct and indirect competitors sell. This way you will receive selling information and find out. Make the best offer!

Do CPs work? They are working. Here are examples of commercial proposals with confirmed payback:

Sample commercial proposal for the provision of services

Services are easier to sell. Because information is easier to find on the Internet. When you know exactly what the service is needed for and who the target audience is. The difficulty is in the advertising offer. After all, the service sector is developing rapidly and there are a lot of competitors.

The product can be tested by purchasing a small batch or seeing test results if it is equipment. The value of a service is determined by its effectiveness. For example, let's take the creation of a commercial proposal.

The effectiveness of the commercial offer difficult to measure. It depends on the amount of information collected, the copywriter’s ability to present it, the skills of the designer, and the managers who send out the proposal and process applications. A good email database will bring more clients than a bad one.

How to sell a service:

• Show what will change after the service is provided. When you buy a commercial offer: it will become easier for managers to sell thanks to strong advertising material, you will have the results of a marketing audit (portrait of the target audience, objections, problems, what people pay attention to when making a decision), which will make all your advertising more effective and selling;
• Give extended guarantees. If KP does not bring clients after testing, which we will conduct together, then I will work until the start of sales and profits that will cover the cost of my services (extended warranties work worse with goods);
• Mini-cases that you can check. When creating commercial offers, I take into account not only the product/service, advertising offer, target audience, but also the market situation. In 2014, I sold 300 tons of strawberries with one A4 sheet (without graphics). Here is a link to my case;
• Bold advertising offer. Let's do this, if my code does not seem to work, which turns out to be during testing, then I will return the money not only for the text and graphic design, but I will also make version 2 of the software for free. Deal?

The more strong selling points, the better. Find them, try different options, play with meanings, fortunately the services allow this.

Examples of commercial proposals for the provision of services

Selling services is easier, but you need to give as much selling information as possible.

1. Ask questions about a ready-made commercial proposal. We wrote a CP and are pleased with ourselves. Do not hurry. Let the material sit for 1 - 2 days, and then look at it with fresh eyes, putting yourself in the shoes of a potential client. Remember that you hate the person who sent the CP.
2. Test and then send out mass mailings. Even if 100,500 selling points have been collected, and the target audience has been worked out for a long time, do not send CP throughout the entire database. Never! Take a sample and submit 1/5. This way you will predict the result.
3. Play NOT with words, but with benefits. This hurts the copyAuthors. Fascinating words, bright expressions and juicy statements are bullshit. Where, where, but in the CP you need specifics, facts, selling points and subtle persuasion, and not a demonstration of the rainbow and the singing of a nightingale.
4. Master the delivery algorithm. An advertising tool is just a tool. They need to be able to use it. If the commercial proposal does not go to the decision maker, but to the manager who liked the cats while working, then he will continue to like the cats and delete your proposal. There are exceptions, but Russian office reality is harsh.
5. Present your commercial proposal graphically. Firstly, it will attract the recipient's attention. Secondly, a smart designer will correctly break up the text, so if there is a problem with the structure, then this problem will be corrected. Thirdly, graphic illustrations can be used to set accents.

There is no secret secret. To create a commercial proposal, you need to understand what the target audience needs, make an offer that is beneficial for it and do not forget that the potential Client hates you. Because even directors like cats.

With me you can differentiate yourself from your competitors, get fresh ideas and support through to sales. I will develop the text of a commercial proposal for you and design it graphically. In just 5 days you will have a powerful advertising tool,

This term has a fairly extensive description, but most often it is interpreted as a kind of mechanism or tool in the hands of the entire organization as a whole (if viewed through a detailed prism, in the hands of the company’s marketer).

Each company has completely different commercial offers, however, several areas can be identified that are encouraged by such proposals.

Dear reader! Our articles talk about typical ways to resolve legal issues, but each case is unique.

If you want to know how to solve exactly your problem - contact the online consultant form on the right or call by phone.

One of the fundamental factors is the full purchase of a particular product, but it is often difficult to convert the entire flow into just one action, so in such cases the essence of the commercial offer is blurred into some important motivating actions, from talking on the phone to visiting the official website of the enterprise.

From all of the above, we can sum up that Commercial offer is a document that pushes a person to take some action. It is worth noting that it is this aspect that shows all the skill of an organization’s marketer in terms of increasing sales or capital turnover of the entire production as a whole, a significant part of all sales of a product or service depends on it. Most often, a commercial offer is a type of print advertisement, a discount on a particular product, and so on.

How many commercial offers is normal?

Now you have an idea about this type of proposal, but a small question remains: “How many commercial proposals should there be?” The answer to the question posed can be easily obtained from a kind of dependence, the more, the better, however, you need to do it in such a way that it does not come at a loss to the company, otherwise you can fly into the “bankruptcy” column.

Also, it is worth noting that proposals must be inspired in order to grow and change into a more preferable form along with the organization and its product line or service.

But at the same time, it should be different for each person, in order to look for the best approach (blurring, a good property in order to take control of the entire range of incoming persons), a little financial analysis will help here, which will show almost all hidden approaches to potential clients (with hard work marketer over a commercial offer, everyone becomes a potential client).

Kinds

1. One of the first and most popular types is typical gearbox. It is designed for a huge mass of people who best fit the template of the organization’s target audience, so an individual approach is impossible here. Most often, this type of commercial proposal is a banal mailing with a price list and related services. It is worth noting that large-scale corporations perform this operation quite often, and even make different offers for certain areas of goods in order to conveniently maneuver among competitors’ price tags and customer preferences.
2. The most suitable type for mailing to each person is individual commercial offer, most often carried out on the Internet and written by an experienced copywriter to order, so that the CP is unique and brings subsequent profit to the company. As the name implies, an individual CP is written specifically for that segment of the target audience that is capable of generating the most income. The content is an extensive menu where you can easily find out all the questions you may have about a particular product.
3. The next commercial offer is thermal or as it is also called, hot CP. Its meaning is to instantly send this document, but only after a certain action; most often the role of such an event is played by the desire to buy a product, namely a call to the organization, negotiations with consultants, and so on.
4. However, there are also proposals that are completely different from the previous one, namely cold gearbox Its principle is quite elementary, you don’t need to think through anything thoroughly, you just need to send a document containing important features (price list, product description, etc.) to a person who doesn’t mean anything. On the Internet, this action is called quite an ordinary word - spam.
5. The latest commercial offer is combined gearbox. It collects all the most suitable features of cold and warm CP, thereby obtaining the type that is used when the client hesitates (i.e., being on the verge of choosing or rejecting a particular product).

Personalized commercial offers

Personalized CP is exactly the offer that carried out exclusively according to the strict individual criteria of each potential buyer. This type can only be used by those people who have spent a sufficient amount of time communicating with a future potential buyer. All this is done to ensure that the client leaves with a 100% probability of making a purchase, otherwise all efforts will go to waste.

Non-personalized commercial offers

Non-personalized CPs are a huge mailing to the entire target audience, which is divided into general groups to make it as comfortable as possible to analyze these actions. The main goal pursued by such a commercial enterprise is to interest as many clients as possible, after which other types of offers come into play.

Writing rules

As in all areas of activity, this one also has its own small root algorithm, which can be used as writing instructions.

1. The fundamental action in all endeavors is the collection of necessary information. This is where you should start, collecting as much useful information as possible about products and various services.
2. Vivid and somewhat telling headlines should encourage the potential client to read further information.
3. Completely remove the description of the company from the text, except for the main heading, so as not to clutter the text with any information necessary for the user.
4. Use words such as “you”, “your” and so on as often as possible. Thus, you are praising a person to some extent, and people are susceptible to flattery.
5. The last point is such an aspect as writing in a language understandable to others. You don’t need a lot of professional terms; they will only worsen the mental relationship with the client.

How to write a commercial proposal online

Creating a commercial offer on the World Wide Web is not as difficult as it seems. It is written using an absolutely identical algorithm to the writing of CP in reality. In the online sphere, more opportunities appear, namely, you can insert a video or picture, or you can make the entire letter to Vivaldi’s notes. It is sent the same way as a letter or as a whole file to a person’s mailbox in order to present everything written individually.

Examples

Now the most elementary examples will be given for a complete picture and consolidation of the material. It is worth noting that for each service sector something new should be done, suitable specifically for this type.

Example of a commercial contract for the provision of transport services

Have you had an unplanned move or urgently need to transport things to a completely different part of the city? You don't know what to do in this situation? There is no opportunity in the form of your own large-sized car?

It doesn’t matter, the transport organization “WHITE WIND”, which specializes in cargo transportation, will help you for a small fee. You will receive high-quality “teleportation” of items to another location, as well as a pleasant conversation with our guys, as well as a full refund of the price of any item if it breaks or fails.

Number: _________

Call us, everyone is welcome.

Example of a commercial proposal for the provision of construction services

The construction company “Build with Mind” offers you this list of its services:

• Drawing up a complete architectural plan for the future building.
• Delivery of high-quality construction products from time-tested suppliers.
• And finally, the careful construction of a particular building.

During this time period there is a discount of 5 percent of the total price, hurry up!

Telephone: ___________

P example of a commercial contract for the provision of legal services

Do you have any legislative problems? We will help you solve them, however, now you have a question, why should you choose us? Everything is quite simple; a full answer is based on three arguments:

1. Low price tag compared to many other companies.
2. High-quality services, which you can verify by looking at the reviews.
3. Full refund if you are not satisfied with our work.

Sincerely, Alfred Yakov Yakovich, General Director of Lawyer and KO LLC.