Business woman: personal qualities and image of a successful woman. Dress code for a female executive
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Business style clothing or office fashion are fundamental to creating fashionable looks for modern business ladies who follow the latest fashion trends and trends.
For some, it may seem that business style is something boring, monotonous and not at all interesting... But we hasten to dissuade you, because the latest fashion shows of famous couturiers have proven the opposite.
Fashionable looks in business style and office fashion for 2019-2020 allow modern ladies to look stylish, impressive, attractive and at the same time comply with the dress code.
You need to understand that fashionable looks for a business-style office can be created in completely different directions and solutions. Thus, office looks for business meetings and negotiations, business looks for every day, fashionable sets for corporate events will vary from each other and have their own characteristics and subtleties of creation.
Business style clothing and office fashion have special and characteristic elements that distinguish this style from all others. This could be colors - calmer and more moderate prints, or even their absence, straight lines of the silhouette, lack of unnecessary details - decor and decorations.
The office style of clothing does not accept dresses that are too short or floor-length; this also applies to skirts for business looks. Avoid tight, low-waisted trousers, frills and ruffles, deep necklines and slits; glitter in the form of rhinestones and sequins will be unnecessary, no matter how fashionable they may be in other styles of clothing.
Modern fashionable and trendy office looks, as well as business style as such, are increasingly changing, offering fashionable ladies lighter and more attractive looks.
Women's trouser suits have become even more feminine and attractive, the presence of shirts and blouses with laconic trim in the form of lace, feminine skirts and elegant jackets have turned the 2019-2020 office style into an attractive and trendy one for all young ladies, without exception.
The updated tandems of the “black and white” business image have become even more original. Business looks are offered in oversized variations, soft beige tones, checkered prints and stripes - everything that designers and stylists suggest wearing to the office in the new-fangled 2019-2020 season.
Choose fashionable business suits, skirts and dresses, trousers and overalls in the office version from satin, velvet, silk, lace, which in a laconic presentation will allow you to create irresistible and attractive tandems for the office in the 2019-2020 season. 
To become more familiar with fashion trends in business office style, we have selected trendy sets with fashionable office clothes that you can easily recreate for your own office looks.
The most beautiful business images in a win-win execution are shown in the photo below...
Business trouser suits 2019-2020 for the office
Stylish business suits for women are borrowed from the men's wardrobe, allowing you to look laconic and restrained at an important business meeting and every day, creating stylish business looks. 
To look irresistible, choose not only women's business suits in muted monochrome shades, but also bright suits for summer and spring, checkered and striped prints, which will help make your office look more interesting and attractive.
In addition, do not forget about beautiful and feminine blouses and shirts, as well as tops, which can perfectly complement strict and discreet office-style business suits, which will add a touch of elegance and sophistication.
Beautiful trousers 2019-2020 in business style
An integral part of fashionable business sets are trousers in different models - mostly straight, optionally with or without a crease, as well as slightly flared or slightly tapered trousers for the office. 
Stylish trousers can be worn to the office in combination with shirts, tops, blouses, complemented with a jacket or vest, completing the business outfit. Trendy business trousers can be chosen with a high or classic mid-waist, in a calm shade for autumn and winter, or rich and pastel colors for spring and summer.
Stylists suggest ladies complement fashionable trousers with classic pumps, stylish oxfords or other low-heeled shoes, and also pick up an elegant handbag, which will complete the fashionable business outfit.
Trendy skirts for the office in the 2019-2020 season
Fashionable office skirts 2019-2020, shown in the best solutions by famous couturiers, can add variety to strict business tandems, as well as add notes of sophistication, sophistication and attractiveness.
Office skirts for trendy business sets should be chosen in a length that slightly covers the knees or is at their level. In some cases, you can choose a midi length for an office skirt. 
Models of business skirts for the office 2019-2020 should have a fitted silhouette, such as sheath skirts, as well as moderately flared A-line business skirts, which also look very nice in business looks.
A top in the form of a beautiful blouse or shirt will help make your office look more attractive; you can choose an option in a bright color, such as a red shirt, which will be just right for the stylish business look of a true lady.
Trendy jackets 2019-2020 in business style
At the peak of popularity of office fashion there will be jackets for ladies, which will help to perfectly complete business sets and add restraint and rigor to any tandem for the office in the 2019-2020 season. 
Choose beautiful classic jackets, trendy models with increased shoulder lines, slightly elongated jackets for the office, or shortened models that will be appropriate to complement a dress and skirt.
Business jackets with prints are welcome in the 2019-2020 season, such as stripes, checks, and polka dots, making office fashion more original and women’s looks a little more diverse.
Stylish business dresses 2019-2020 for the office
No one has canceled feminine business-style outfits for the office, and here you can’t do without a dress in the office version. These can be beautiful sheath dresses for the office, straight dresses and A-line dresses, which will allow you to look elegant even in a strict office style. 
Stylish office dresses will always allow you to emphasize your figure and waistline and at the same time look laconic and stylish.
For the spring-summer season, you can afford business dresses for the office with moderate floral patterns, polka dot dresses, geometric and abstract prints. And it’s best to complement stylish office sets with dresses with pumps or sandals, as well as a beautiful bag in a classic design.
Stunning business looks for 2019-2020, office fashion and business style clothing - photos
Do you want to look irresistible and stunning not only for special occasions, but every day when you come to the office? Then we offer you the best ideas for office sets for the 2019-2020 season: business trouser suits, office dresses and skirts, stylish trousers, shirts and blouses for the office.
Business clothing style and office fashion for 2019-2020 are demonstrated in photo examples further... 
In the modern world, a woman is clearly not satisfied with the role of only a good wife, mother and housewife. She strives to possess some other qualities that are no less important to her. One of them is working or running your own business. But in both cases, the fairer sex will always strive to make a good impression on the people she encounters every day. To do this, she will need to create an image of a business woman and be sure to stick to it.
Translated from English, the word image means “reflection” or “image”. A similar term for a business person is embodied in his special style of clothing, behavior, hairstyle and some other things. This is all that allows you to get an idea about him and maintain his reputation as a reliable partner. If we talk in general about the image of a business man and a business woman, then there are no particular differences between them. In both the first and second cases they talk about a person’s appearance and behavior. Nevertheless, the image of a business woman has a huge number of nuances, which will be discussed in this article.
The image of successful ladies
It is a generally accepted fact in society that women are strong creatures. Some of them direct the energy given to them by nature into the family channel, while others are completely devoted to career growth and work. Fortunately, in order to become successful these days, literally limitless opportunities open up for a representative of the fairer sex.
However, at the same time, ladies need a certain image - the image of a business woman. Without it, achieving success in your career is quite difficult. First of all, it’s worth understanding what components make up such an image. Its main components are two particularly priority areas:
- The ability to present oneself in any situation in a favorable light. What does this area of a business woman’s image include? From makeup to gait - almost everything. It is also the manner and ability to speak and dress. The image of a business woman also consists of other visual information - posture and gaze, diction and gestures.
- Possession of individual qualities that are valued by the business environment. This includes authority, attitude of colleagues, degree of competence. People value professional abilities, creative thinking, and core interests. In addition, a successful image of a businesswoman helps her perceive herself from a positive point of view.
In order to create the image of a successful lady, you will need to follow some rules. They involve creating your own self-esteem, which would be quite realistic and adequate. Judging by the reviews of those who move in business circles, a woman must meet the expectations of the people who surround her. That is why it is important for her to be able to express thoughts and clearly set goals for herself.
Briefly, the image of a business woman can be described as a kind of public image, which is different for each lady, based on her internal state. All this will definitely work for the lady. However, we should not forget about developing the qualities of a successful person.
What is the image of a business woman? The appearance and description of such a lady have been developed over the years. This is a stylish and impressive woman, physically and intellectually developed. Outwardly, it represents perfect harmony and balance. At the same time, such a lady certainly has risk, confidence and determination. She is able to adequately respond to criticism expressed towards her.
The peculiarities of the image of a business woman lie in her artistry. Such a lady should easily and quickly transform and react to any situation. In addition, she is always ready for condemnation and discussion, which especially often occurs on the part of men. After all, representatives of the stronger sex, as a rule, do not like careerists, and even successful ones, believing that they should do something completely different.
What are the distinctive features of the image of a modern business woman? Such ladies have excellent intuition, which allows them to calculate the approximate outcome of certain events. The most important thing for them is not to be led by their own emotions and premonitions. In addition, important features that distinguish a business woman are her sociability and sociability. Such ladies are able to find an approach to any person.
When creating the image of a business woman, do not forget about the rules of etiquette. After all, it is the first impression that determines the attitude towards the person you meet for the first time. And this is confirmed by the reviews of most people.
By following the rules, a woman wins over her interlocutor. She is polite, punctual and confident. Only if all these qualities are present will such a lady certainly gain respect and trust.
Cloth
The ability to properly organize your wardrobe is an art and a whole science. And this must be learned in order to correspond to the image of a business woman, whose appearance plays an important role for employees, clients, visitors and partners, as well as for the institution that she represents.
Of course, choosing wardrobe items for the fairer sex is a truly inexhaustible topic that opens up a wide field of activity. However, when it comes to clothing for a business woman, in this case there are strictly limited limits. And despite the fact that fashion trends have a direct impact on any person’s wardrobe, the basis of office clothing invariably is a classic suit, which must certainly be of good quality and cut. Such a thing presupposes a sense of proportion in all details - volume, shape and decoration.
When purchasing clothes for the office, it is recommended to give preference to blouses and suits made from fabrics of solid colors. Only very small checks or stripes are considered acceptable. It is also important that all wardrobe items match each other in color. There should be no more than three tones.
In what case will a lady be able to form a successful image of a businesswoman? Features and methods of creating an image always adhere to certain rules. So, a business woman’s wardrobe should consist of several suits. Skirts should not be too narrow, and their optimal length is just above the knee.
There are classic rules for They provide for the presence in the wardrobe of a business woman of trouser or two-piece skirt suits with thin jumpers, blouses or T-shirts. In this case, closed dresses are also allowed.
The corporate rules of some companies prohibit wearing trousers. However, if there are no such restrictions, then they should be worn to the office only if they fit well on the hostess’s figure.
Shoes
The image and style of a businesswoman remain unchanged even though fashion trends and directions change in the modern world at a dizzying speed. The same applies to office shoes. She has constant criteria. They relate to color, material and style. Such details are taken into account when compiling the necessary collection.
Based on the recommendations for the image of a modern business woman, ladies should definitely wear thin-soled pumps in the office that do not have any bows or buckles. Shoes must have medium or high heels (2.5-7.5 cm). It is advisable to give preference to shoes made from genuine leather. They will look better on your feet, and will also delight you with their comfort and long-lasting wear.
A business woman's shoes must be closed. In summer, only open heels are allowed. There are also rules for choosing colors. So, shoes are certainly chosen to be a shade darker than the suit or black. But they should never be white.
You should not wear patent leather, suede, velor shoes, or those made of snake skin to the office. The shape of shoe models sometimes changes from season to season. For example, fashion trends lead to the obsolescence of wearing shoes with pointed toes, etc.
Another rule for a business woman is the harmony of the length and shape of the skirt with the shape and height of the heel. The thicker the fabric of the clothing, the more ridiculous the stilettos will look. In this case, the heel should be thick.
Cosmetics
A woman at any age, without any doubt, dreams of looking as attractive and youthful as possible. And for this she uses a wide variety of cosmetics. Some of them are used for regular facial care, which allows you to maintain good skin condition. There are also decorative cosmetics that emphasize advantages, hide defects, and also allow you to place the necessary accents.
How to correctly create the image of a business woman? In her everyday makeup, excess should be avoided. Cosmetics, like clothes, must match the lady’s character and be appropriate.
It is a necessary attribute of every successful woman. It allows her to achieve success in her work, instilling peace and trust in people. At the same time, applying cosmetics allows the fairer sex to remain feminine.
The colors of the products used are also important. They should not be too bright and not contrasting. Indoors, such colors are distracting and tiring. For the office, it is recommended to use calm and soft colors. At the same time, especially highlighted eyes look good, as well as soft lips covered with light lipstick and gloss. Ladies need to ensure that their makeup remains neat and fresh throughout the day.
Perfumery
The finishing touch to the image of a business woman is a well-chosen perfume. It is unwise to purchase perfume just because a particular scent has become fashionable this season. It is quite possible that he simply will not suit the lady. But even if the perfume is chosen successfully, you should not use it every day. After all, in this case there is no effect of changing moods. In order for it to take place, it is recommended to purchase a set that will include perfume and eau de toilette. The latter option features lighter scents that are suitable for everyday use. Perfumes characterized by a more intense aroma are perfect for afternoon wear and evening wear.
Decorations
What technique can a business woman use to create her own unique image? To do this, she can use jewelry that will highlight her appearance, but will not attract too much attention to herself.
According to business etiquette, women are allowed to wear rings. However, they should only be located on the ring fingers. Wearing two rings together is not recommended.
If a woman has a set of jewelry, then she can wear no more than two of its elements. This could be, for example, earrings and a bracelet.
During the daytime, it is better to give preference to semi-precious stones. Their list includes jasper and garnet, agate and turquoise. In the evening, precious transparent stones are acceptable, namely emeralds, sapphires and diamonds.
Jewelry with pearls will be a good addition to a business suit. In full accordance with this style are products made of metal, leather and wood, the sizes of which are not too large. Here a woman always needs to stick to the golden mean. You should not wear unnecessary jewelry, but its complete absence clearly does not fit into the image of a business lady. In style, she should always adhere to rigor and restraint, but at the same time, she should not forget about grace.
Accessories
A carefully selected business card holder and handbag, watch and phone, pen, glasses and organizer have a great impact on the image of a business woman. These accessories complement the image and emphasize its individuality.
An integral attribute of a lady working in an office is a handbag, attaché case or diplomat. These accessories should be made of high quality leather and not have any bright decorations.
A black or russet bag looks great with most business suits. You can also choose blue. But it is recommended to do this only if the wardrobe items also have the corresponding color.
The height of elegance when creating the image of a business person (woman or man, it doesn’t matter) is the right watch. This is confirmed by numerous reviews from those who are seriously involved in business. A business lady's watch can be made not only in the classic black color. It is allowed that their tone matches the tone of the suit.
As for a mobile phone, its brand does not matter. The main thing a businesswoman should remember is that her gadget should have neutral calls installed. Even classic melodies are unacceptable for the phones of such ladies. The color of the mobile device’s body should also be neutral, and if it is covered in a case, then only one made of genuine leather. A telephone that adorns a woman’s neck, sitting on a cord, is also not allowed in the business world.
Another accessory to create a prestigious look is a pen. Ideally, it should be feather. If the pen is solid and expensive, then it will clearly indicate the respectability of its owner. It would be great if the color of this accessory matches the color of the organizer. But it is worth keeping in mind that when choosing a prestigious pen, you need to take into account its thickness and the size of a woman’s hand.
In the traditional business scheme, it is necessary to select an organizer and a business card holder. In this case, shades of black and brown, beige, burgundy and dark blue are suitable.
Glasses also give a stylish look to a woman. When choosing this accessory, you should also follow some rules of business image. So, for brunettes, glasses frames should be matched to the tone of their hair, and for redheads and blondes it is advisable to purchase them in brown color. You should not order tinted glass. Judging by reviews from representatives of business circles, a woman wearing such glasses, even the most expensive and fashionable ones, will never inspire confidence in them.
Hairstyle
Ladies, despite their apparent monotony, are very different. First of all, a woman who works in an office should never dye her hair a provocative shade, such as lilac or pink. In this case, it is necessary to use natural colors.
A business woman must successfully choose a hairdresser for herself. The task of this professional is to bring his client’s head into ideal condition, allowing, due to the constant lack of time, to style her hair independently and very quickly.
Many business ladies opt for short haircuts. However, even in this case one should not go to extremes. Hair cut too short is unlikely to contribute to the created image. This is especially true for those women who have a slender build. A short haircut will give the impression that a teenager just happened to attend a serious meeting.
For office work, it is preferable to choose bob hairstyles. If your hair is long, it is recommended to collect it with hairpins or good expensive barrettes.
Judging by the reviews of those who move in business circles, the hairstyle should be elegant and strict. Long and flowing hair is clearly not welcome for such ladies.
Behavior
The manner in which one behaves is what especially emphasizes the image of a business woman. A business woman, regardless of whether she communicates with her boss or with her subordinates, should always be polite and punctual, calm and restrained.
Judging by the reviews of those who work in serious institutions, such a lady always serves as an example to the people around her. And you shouldn’t forget about this. For example, a businesswoman may demand that her subordinate's desk be cleaned only if her workplace is perfectly clean.
Etiquette
A modern business woman is certainly distinguished by her manner of behavior. At the same time, such ladies stand out as follows:
- restraint of articulation, straight back, attentive and confident gaze;
- lack of the habit of sitting not only lounging in an office chair, but also on the very edge of it, which reveals a person’s uncertainty about what is happening;
- communicating in a calm, chesty voice without hysterically high-pitched shrill notes;
- a calm manner of conversation, which allows the interlocutor to easily hear what is being said and does not allow awkward situations of misunderstanding.
Business style clothing for women requires a special approach in choosing the details of your own wardrobe in order to comply with the canons of office fashion. It is generally accepted that business and office clothes are very boring and the same type.
But we hasten to debunk this myth, because stylish business (office) clothes for 2019-2020 can be beautiful, fashionable, original and interesting. You don’t have to wear boring business suits and classic monotonous business and office clothes that you don’t like and make you another classic representative of the office.
On the contrary, modern trends in office business clothing for women suggest a variety of original and interesting options for office business clothing, which not only complies with the rules of the dress code and business style in clothing, but also allows you to effectively stand out among the majority of standard office workers.
Of course, there are companies that have established a strict dress code for their employees and require them to strictly comply with it. And this is very important, because compliance with the dress code indicates the seriousness of the company.
But still, many employers are not so strict about the canons of business style in clothing and compliance with all the rules of office dress code, which gives you the opportunity to experiment a little and choose some very interesting fashionable new clothes for the office in a business style.
It is important to remember that there is a distinction between a formal business style of clothing, which is strict in observing the rules and regulations of clothing for the office, and an informal office business style of clothing, which is the most democratic and allows you to show your individuality.
The colors of business style clothing are characterized by restraint, and colors such as black, white, gray, beige, blue, without patterns or prints. Modern business style of clothing allows for the presence of stripes in clothing and an accessory in the form of a scarf for the neck.
Also, business and office clothing style does not welcome an abundance of jewelry, and if you decide to complement your look with jewelry, then it should be small in size and laconic.
Don't forget about accessories - business-style shoes for the office, which should be closed, as well as a handbag.
We have put together a selection of interesting and original things in business style for women - trends and trends in office fashion 2019-2020, which you can wear to the office and at the same time be stylish and always look presentable.
Modern business style of clothing: business suit for women 
A business suit for women is perhaps the most suitable option for office wear in a business style. A beautiful office suit is appropriate for formal meetings, and it is also suitable for dinner or a walk after work.
Designers are offering a classic business suit in 2019-2020, somewhat diluted with interesting details and elements that turn a boring business suit for women into an original outfit that can be safely worn not only to the office.
Business clothing style 2019-2020: A-line dress and sheath dress for the office 
Stylish A-line dresses are an excellent option for office wear. Many offices with strict dress codes do not allow this type of clothing, but not all.
You can choose a classic black dress for the office, which is practical and fits perfectly into business attire. An A-line dress and a sheath dress for the office look very stylish and elegant, best complementing your business style of clothing.
Business style of clothing: office blouses and shirts for the office 
In the 2019-2020 season, designers offer to diversify office and business clothing with beautiful blouses and shirts with different prints. For example, you can choose blouses with small polka dots or thin stripes, and if you are brave, you can choose a blouse with small patterns, for example, with dogs or cats.
Also in trend are plain office blouses in calm colors, which will add variety to any business suit. By choosing beautiful, original variations of blouses for the office, you will certainly look beautiful and stylish every day.
Modern business style of clothing 2019-2020: office trousers in a business style 
Office trousers for women are a very important part of a woman’s business-style wardrobe, which has become indispensable and practical for most women. In 2019-2020, the trend will be beautiful and elegant classic trousers in a business style.
You can also choose tapered trousers for the office, which are very trendy and look very impressive. You should combine trousers for the office with blouses, as well as shirts made of thin fabrics in classic colors.
Business clothing style 2019-2020: photos, trends and trends in office fashion
We offer you a selection of the best business style looks for the office, among the many options of which you can choose interesting options for mixing and matching clothes in a business style.
Business clothing style, photos, office fashion trends 2019-2020 are demonstrated below...
Have you ever noticed how American Vogue editor-in-chief Anna Wintour dresses? However, this is a stupid question - if you have seen at least a few photographs of Anna, you could not help but remember her style. Firstly, the signature bob, which Wintour did at the age of 14 and has not changed since then. Also Manolo Blahnik sandals, created from top to bottom according to Anna’s wishes, ideally suited to her skin tone and affectionately named Blahnik AW. The jacket is usually Chanel, plus printed dresses and skirts, sunglasses and the famous deadpan expression. Well, as a legacy of her legendary colleague Diana Vreeland - love for the color black and expressive jewelry.
But why does a person who is closely connected with the fashion industry and receives the latest items from new collections at the click of his fingers dress almost the same every day? The answer is simple: individual style is more important than chasing trends, it works as your personal trademark, as the face of the brand.
By the way, in the seventies, when Wintour began her career, a culture of office dress code appeared. Business women tried to look good, well-groomed and at the same time natural, to emphasize that work was more important to them than appearance. But Wintour’s colleagues from France, employees of Parisian fashion magazines (and part-time street-style stars) found a different formula. Their names are difficult to remember, but their style is impossible to forget: skinny jeans, leather trousers, basic T-shirts, cashmere jumpers, leather jackets, stiletto heels in black, white and gray colors - everything that is in the “nuclear winter” (so Annu nicknamed in fashionable circles for her severity and categoricalness) you will never see.
Of course, these are all extremes, but to build a successful career you need your own style, and ideally it should evoke a desire to imitate. Here are simple rules that will allow you to achieve this.
Don't skimp on shoes and knitwear
Choose a well-fitting suit
The suit, borrowed from the men's wardrobe, is one hundred percent power outfit. A woman in an expensive, well-fitting suit not only looks strong and confident, but also sexy. It doesn’t have to be classic at all in the most boring sense of the word - experiment with cut, color and texture (within reasonable limits, of course).
Trust the basics
When you don't know what to wear, wear a white shirt. It doesn’t matter what time of year – every girl must have a white top in her wardrobe. A white shirt can be worn anywhere, it is refreshing and suits everyone. The second thing that always helps is black trousers, preferably straight or slightly tapered, the length of which is just above the ankle. And, of course, the jacket: its versatility in our time is truly difficult to overestimate.
What associations do you have when you hear the phrase “ corporate dress code»?
Do you imagine a system of dull restrictions that erase your individuality, or, on the contrary, a powerful and effective resource that can help you achieve your goals?
As my many years of experience as a business stylist show, most girls and women are not delighted when faced with the need to maintain a business style at work. And the reason for this attitude is obvious.
Business dress code
If you type the word “ dress code", you will see thousands of photographs. They will depict women and men in black or gray suits and white shirts, wearing black-framed glasses, holding black briefcases. They are all similar to each other, dull and monotonous.
This is a reflection of a social stereotype, an established perception of a person in a business suit. But in this stereotype there is a small but important component for the image of every business woman.
Features of a wardrobe for a business woman
Have you ever thought about how the requirements and standards for the appearance of a business person arose? For what purpose are we asked to adhere to a dress code?
The answer is simple: our clothes can “ talk»!
Look at these photos. Now think about what you could tell about these girls before they started communicating with you? Which of them seems more self-confident to you, and which one seems more balanced and calm? Who has a higher salary? Which one of them runs a large department, and which one works as a secretary? Whose career ambitions are greater, whose character is more flexible?
Every reader of the blog www.. Because each of us, being a participant in modern society, knows how to subconsciously decipher the information encoded in clothes. We acquire this skill throughout life and actively use it, establishing new contacts and communicating with the current environment.
The principle of a business suit is simple: “ Don't talk too much»!
Any ill-conceived, random, unnecessary information can harm the case. Your clothes can “speak” ahead of you, creating a false impression. The modern rhythm of life gives no room for error. A profitable deal can fall through only because your negotiating partner considers you insufficiently competent, guided only by your appearance.
Because he also has a stereotype in his head - a specific image of a reliable partner. And for the benefit of the cause and business, you must comply with it. You must be able to play a game called " Managing impressions with clothing».
Business attire disguises your personal characteristics that have nothing to do with business. At the same time, it emphasizes your professional qualities. This is exactly the information that your partner, client or colleague must receive in order for business communication to be successful and effective.
We don't go on a third date with the man we like wearing a knee-length black skirt and a button-down white blouse.
Because these clothes do not send the message that we would like to send to him. All the same rules apply to your career and business wardrobe. Our work clothes should communicate our professionalism.
Every woman, regardless of her own ambitions and business qualities, always remains a woman. We want to look stylish and unique, we want to feel confident and irresistible. It is the women's wardrobe, unlike the men's, that allows you to create dozens of different sets based on a small number of items and accessories. We follow fashion and the dictates of our hearts, emotions and mood. Including in the morning, getting ready for a business meeting. Each of us looks in the mirror and asks him a question: “ Do I look good?»
As we already know, each of us unconsciously knows how to read “ clothing language" But, unfortunately, in pursuit of our own style, beauty and fashion, many of us do not set the necessary vector for our business image, do not program useful and necessary messages in our work wardrobe, limiting ourselves to caring about our personal attractiveness. As a result, the employer is forced to protect himself with a unified office dress code from possible distortions in business communication between his employees and Clients. The company has regulations that impose personal impersonality and call for erasing all signs of your unique individuality.
Unfortunately, it should be noted that few companies turn to experts, professional business stylists in order to develop a dress code adapted to the specifics of the business. Usually, the HR manager prints out the shortest and strictest version of the corporate dress code from the Internet, and then asks employees to read the text. In most cases, the requirements for the appearance of employees turn out to be outdated and overly strict, causing indignation and rejection among staff. And this is logical, why follow the classic dress code if you do not work as a diplomat or a high-ranking official?
Business style rules for women
As a result, business style requirements cause a wry smile and hostility. And this is fundamentally wrong! Contrary to " horror movies” posted on the World Wide Web and your office newsletter, the average required dress code is not that strict at all. It allows a lot, and the list of its prohibitions and restrictions is very short.
Rule #1
Your clothing should speak about your business qualities, demonstrate respect for Clients and loyalty to your employer.
If you come to the office in fishnet stockings and a miniskirt, then your clothes definitely do not speak about your managerial qualities. It talks about your desire to arrange your personal life, as well as a certain upbringing and manners. This " information", for the most part, will not help you make a dizzying career or demonstrate your intellectual abilities.
And beautiful legs can be shown without damaging your business reputation. A pencil skirt and high-heeled shoes are the best helpers in solving this problem.
Rule #2
Your business image should reflect your personality just enough to facilitate work communication.
You and I live among a mix of European and Asian mentality. Business culture came to us from Europe. Business style is a necessary attribute of effective interaction. Business attire communicates to your partners the information they need for business. This clothes " speaks“What are you: professional, purposeful, reliable, neat, responsible, modern or conservative, consistent or unpredictable, etc. She helps " say"what you need and" keep silent» about something that is not related to business and can inadvertently harm communication.
As for " boring business wardrobe", then you need to keep in mind that " correct"and monotonous business wardrobes are in no way suitable for our national business reality! Therefore, you should not even try to reproduce them in your wardrobe.
If for most Europeans, office clothes serve as a uniform, which must correspond to the dress code accepted in the company and existing in the national mentality, symbolizing another reliable “ cog" in a clearly functioning mechanism, then we have the image of a reliable and professional " gray mouse" is not accepted and does not work!
The domestic office dress code is a complex cocktail of existing norms of the business environment and the distinctive features of an employee or business owner. The formula for success lies in the masterly combination of things that meet the requirements of the business environment and emphasize your individuality. Merging " with background"It's absolutely not possible! You simply won't be noticed. You need to look good, stylish, well-groomed and strictly professional.
That’s why you don’t need to wince when you hear the words “ business style" And " dress code».
A well-crafted business wardrobe is a beautiful and devastating weapon in the hands of every successful woman.
If you know how " tell“With the help of your clothes and image, what the interlocutor wants to “hear”, then you don’t have to follow a boring dress code at all!
Program the necessary messages into your clothes:
- I am a professional, an expert in my field
- I deserve a promotion and salary
- I am an irreplaceable and reliable employee
- I am ambitious, purposeful, responsible, career-oriented
And don’t forget to emphasize your own uniqueness, femininity and style!
Creating a harmonious business wardrobe that can perform two tasks simultaneously without contradicting either of them is a difficult task. But the result and benefits of owning such a set of things and accessories, the benefits and benefits that it will bring to your professional and personal life, are invaluable.
A professional business stylist and impression management specialist takes into account dozens of nuances ( field of activity, position, ambitions, features of each woman’s appearance, preferences and wishes, budget, etc..), after which he offers a unique style solution that will help achieve the set goals and objectives, while emphasizing female attractiveness, highlighting advantages and veiling possible flaws in appearance.
Examples of business bows for different professions
1
A woman's business wardrobe allows wearing a jacket and skirt/trousers of different colors. Even the most formal suit will become more interesting as soon as it contains more than two shades.
2
In the warm season, the palette of our wardrobe can become lighter.
Fashion trends of the season, for example, a tuxedo jacket or a lingerie-style top, will help add a zest to your look and emphasize your individuality.
*However, remember that this option will not be appropriate for every profession, type of business and position!
3
Jackets with frills, pleats and drapes, made of silk, complemented by a belt and a silk top, look more feminine and graceful than their usual woolen versions.
4
The laconic cut of things will help you look discreet and professional, but details and exquisite jewelry will emphasize your exceptional femininity.
5
Fridays can be comfortable thanks to knitwear and stylish - thanks to unusual and harmonious color combinations in your business wardrobe.
6
If you don't like jackets, pay attention to comfortable cardigans. The main thing is to choose those that do not have texture. The right cardigan for a business wardrobe is smooth, straight or semi-fitted, made of fine wool or silk jersey.
And if your position is managerial, then it is better to use jackets. Just find comfortable and modern versions of this wardrobe item!
7
If bright and colorful clothes are not welcome in your office, then use the “monochrome” method of combining shades. Use one color and several tones in your costume ensemble.
8
Emphasize your individuality by creating a bright accent with a contrasting color!
